Bottled Cocktail Market

Global Bottled Cocktail Market Size (2024 to 2029)

Bottled Cocktail Market share value in 2024 was 30.99 billion, and it is expected to grow at a CAGR of 8.40% during the forecast period 2023-2028 to reach USD 46.38 billion by 2029.

The cocktail is a mixture of the iced drink of wine, distilled liquor, and flavored ingredients. It is also referred to as a mixed drink of alcohol. The cocktails are a combination of alcohol. It consists of flavored syrup, tonic water, fruit juice, or cream. There are different types of cocktails all over the globe. Bottled cocktails are kind of pre-mix cocktails that are bottled and sealed so that they can be used later. These are sourced from a supplier; these can be enjoyed at any incidence professionally and personally. Bottled Cocktails can be used and made at home very conveniently. The pre-bottled cocktails are the type of pre-mixed cocktails. The bottled cocktail is usually served directly from the bottle. Mostly bottled cocktails are made from ingredients that can be easily mixed. These bottled cocktails are always ready to serve when they are poured. Some bottled cocktails may require additional substances. These additional ingredients can be added when the cocktail is being served.

The increase in the launch of new bottled cocktails is creating the opportunity for bottled cocktails. The availability of many developed market players and also various medium and small market players helps to launch new bottled cocktails. For instance, in June 2022, Leading beverage alcohol company Constellation Brands recently revealed that it had signed a brand authorization agreement with The Coca-Cola Company in the US to introduce the FRESCA® brand into beverage alcohol through the production, marketing, and launch of FRESCATM Mixed, a new and distinctive line of ready-to-drink cocktails based on spirits that are in line with many current consumer trends. Additionally, the increase in the usage of e-commerce, such as online shopping sites, creates an opportunity for the bottled cocktail market.

Global Bottled Cocktail Market Drivers:

The increase in demand for low-alcohol flavored beverages is the major driving factor of the Bottled Cocktail Market growth. This is due to major of the population changing their preference for alcohol. The major population is switching toward low-alcohol-flavored cocktails. The cocktail is alcohol by volume ranging from 4% to 7%. This also includes flavors such as cranberry, orange, lemon, and passion fruit which attract health-conscious people. The rise in intake of flavored beverages and change in customer preference towards bottled cocktails due to busy life and hectic schedule. Additionally, the increase in health awareness regarding the effects of more alcohol consumption drives the market as it has a low ABV. Hence the less alcohol by volume, that is, ABV beverages are more in demand. This leads to an increase in the growth of the bottled cocktail market.The increase in the trend of spirit-based beverages is propelling the Bottled Cocktail Market shares. This is due to these drinks with premium spirits only composed of 4% alcohol. The rest of the drink consists of other ingredients like juices and flavors. The premium spirits-based cocktails are easily available in single-serve packaging. The premium spirits-based cocktails are also available in different flavors. Hence due, to availability of premium spirits-based cocktails with different flavors and also with less alcohol by volume helps to drive the market. The premium spirits mostly used in these beverages are whiskey, gin, vodka, gin, tequila, etc. These beverages are available with infused lavender, ginger, and rose with premium spirits. Hence making these bottled cocktails the most flavored and with less alcohol base by volume helps to drive the bottled cocktail market growth.

Global Bottled Cocktail Market Restraints:

The manufacturing of bottled cocktails is of high maintenance; hence it hinders the Bottled Cocktail Market. The process of maintaining the quality and consistency of these beverages in the packaging is one of the difficult steps. This creates a challenge in the market. The manufacturer has to ensure the safety, taste, texture, and overall experience of these beverages remain the same throughout the whole batch. Ensuring this leads to consumer satisfaction. If any company faces an issue while completing this step, then it hinders market growth. The increased rules and regulations on these bottled cocktails hinder market growth. The production and selling of cocktails may cause some disturbance to strict rules such as the licensed company or not. Following these rules, such as labeling, proper alcohol content, and using proper packaging material, is difficult, and many companies face issues due to a lack of knowledge of these rules. Additionally, the increase in competition for high-quality cocktails that are easily available in restaurants, bars, etc. There is a huge market for different end industries. Many people opt for freshly prepared cocktails over bottled cocktails. These are the restraining factors of the Bottled Cocktails Market.

REPORT COVERAGE:

Impact of COVID-19 on the Bottled Cocktail Market:

The lockdown and travel restrictions were imposed by COVID-19. This caused a decrease in production, which in turn caused many factories to close. The resultant decline in the bottled cocktails output had a significant effect on the Bottled Cocktail Market growth. Numerous businesses, including offline stores and online sites, were forced to close as a result of COVID-19. Hence led to a decrease in supply management and disruption in different distribution channels during the pandemic. The disruption of supply chain management due to the lockdown and restrictions led to an impact on sales of alcohol, additionally due to the shortage of raw materials required for the production of these less alcohol-based volume beverages. Hence, initially, the impact of COVID-19 on the market was negative, but after some period, demand for cocktails increased. This was the result of the opening of stores. Hence overall, the impact of COVID-19 on the bottled cocktails market was negative initially, but after the restriction was canceled, this led to an increase in demand for these beverages.

REPORT COVERAGE: 

This research report on the bottled cocktail market has been segmented and sub-segmented based on alcoholic content, primary ingredient, distribution channel, and region. 

Global Bottled Cocktail Market - By Alcoholic Content:

• Less Than 5%
• 5-8%
• More Than 8%

Among these, the less than 5% alcoholic segment dominates the Bottled Cocktail Market shares. This alcoholic content segment is expected to show its dominance over the forecasting period. This is due to the easy availability of products with different flavors. Among available bottled cocktails, most of the bottled cocktails are of 4% alcoholic content. Hence this easy availability and increased awareness regarding the high consumption of alcohol may cause health issues, and this drives segmental growth. The 5-8% alcoholic content segment is expected to show the fastest CAGR growth over the forecasting period. This is due to the availability of premium spirits-based cocktails in the market with 5% alcohol by volume. Additionally, changes in consumer preferences may drive this segment.

Global Bottled Cocktail Market - By Primary Ingredient:

• Malt-Based
• Spirit-Based
• Wine-Based
• Others

Among these, the spirits-based alcohol segment dominates the Bottled Cocktail Market size. The spirits-based segment is expected to show its dominance over the forecasting period. This is due to the wide availability of spirits-based bottled cocktails. These spirits-based bottled cocktails are also available in many flavors like ginger, rose, lavender, etc. Premium spirits-based bottled cocktails have the base of different types of alcohols such as Whisky, Vodka, Gin, etc. Additionally, these beverages are made with only 5% alcohol by volume, which also helps to maintain health as compared with other products. The wine-based cocktail segment is expected to show the fastest CAGR growth over the forecasting period. This is due to wine is more healthy when compared to other primary ingredients. These have very less alcohol by volume percentage.

Global Bottled Cocktail Market  - By Distribution Channel:

• Hypermarkets/Supermarkets
• Online
• Liquor Stores

Among these, the hypermarket segment dominates the Bottled Cocktail Market value. The hypermarket segment is expected to dominate over the forecasting period. This is due to an increase in consumer preference for the shopping of these beverages from hypermarkets. Grocery stores are one of the major distribution channels. The online distribution channel segment is expected to show the fastest CAGR growth over the forecasting period. This is due to consumers buying bottled cocktails directly from online sites.

Global Bottled Cocktail Market – By Region:

• North America
• APAC
• Middle East
• Latin America
• Europe

Regionally, the North American segment dominates the Bottled Cocktail Market shares. The North American region is expected to show its dominance over the forecasting period. This is due to an increase in demand for vodka and whisky-based bottled cocktails. In this region, the United States dominates the market. This is due to an increase in demand for different flavored bottled cocktails as these beverages are made of less alcohol by volume. The alcohol by volume mainly ranges from 4-7%. The increase in awareness among people regarding a healthy lifestyle. Normal alcoholic beverages have high alcohol by volume. These bottled cocktails are of less alcohol by volume; hence the consumers prefer these beverages. Additionally, these bottled cocktails are ready to drink because the increase in the adoption of a sedentary lifestyle also drives regional growth.

The European region is expected to have significant growth over the forecasting period. This is due to an increase in demand for bottled cocktails due to increased consumer demand drives the regional market growth. Asia Pacific region is expected to show the fastest CAGR growth in the Bottled Cocktail Market over the forecasting period. This is due to an increase in demand for premium, easy and quality beverages. Additionally, due to increase in the adoption of Western culture drives the regional market growth. In addition, the increase in consumption of alcohol fuels the market growth. The increase in customer satisfaction is due to the less alcohol by volume percentage drives the regional growth.

KEY MARKET PLAYERS:

Key Market Players of Bottled Cocktail Market are Bacardi Limited (Bermuda), Asahi Group Holdings, Ltd. (Japan), The Brown-Forman Corporation (U.S.), Halewood International Limited (U.K.), Suntory Holdings Limited (Japan), SHS Group (U.K.), Mike's Hard Lemonade Co. (U.S.), Anheuser-Busch InBev SA/NV (Belgium), United Brands Company, Inc. (U.S.), Pernod Ricard SA (France)

RECENT HAPPENINGS IN THE MARKET:

• On 8th May 2023, Three new bottled drinks were added to the inventory by SoulBoxer Cocktail Co., a premium, ready-to-pour bottled cocktail brand.

• On 5th Apr 2023, JLo just announced the debut of Delola, a new brand of bottled spritz drinks with fewer calories. The three flavors of Delola cocktails, Bella Berry Spritz, Paloma Rosa Spritz, and L'orange Spritz, are all gluten-free. Vodka serves as the foundation for the Bella Berry, tequila for the Paloma Rosa, and amaro for the L'orange.