Mesquite Flour Market

Global Mesquite Flour Market Size (2024 to 2029)

As per our analysis report, the global Mesquite Flour Market is expected to reach USD 4.38 billion by 2029 from USD 3.37 billion in 2024, growing at a compound annual growth rate (CAGR) of 5.36 % during the forecast timeline. The North American region is expected to have a dominant market share in mesquite flour owing to the significant presence of mesquite trees in certain parts of this region. The dietary supplements segment is expected to grow at the fastest rate in the market owing to the increase in awareness about health and wellbeing.

MARKET DRIVERS

The increasing demand for gluten-free and grain-free flour in the market drives the mesquite flour market during the forecast timeline.

 The population of the world is sensitive to gluten products, which increases the demand for gluten-free products, and the increase in the trend for healthier options also fuels market growth. For such a population, gluten-free and grain-free mesquite flour is the best alternative. It has a mild, slightly sweet flavor and impressive nutritional values, making it a delicious and healthy option.

The population in the world is moving towards the trend of plant-based and vegan lifestyles, which may fuel the demand for products that have rich protein and plant-based ingredients. This results in the demand and growth of the mesquite flour market. The Mesquite flour has around 17 % protein per serving and stands out as the best alternative to meatless meals and snacks.

With the concern about the environment, people prefer products made from sustainable ingredients/processes. The mesquite flour market is driven by customers such as plants growing in arid regions with minimal water requirements, promoting sustainable agriculture practices. The deep root system also helps in the prevention of soil erosion.

MARKET RESTRAINTS

Despite promising growth, the Mesquite flour market is facing certain restraints that hinder its growth.

The limited supply of mesquite trees and their growth is restricted to limited regions, causing a limitation in large-scale production. This results in the rising of the raw material prices. When compared to the commonly used flour like wheat or millet, the cost of mesquite flour is significantly high. This can limit accessibility to the wider population and hinder the adoption rate. Mesquite flour is unfamiliar to most of the world's population, which may restrain the adoption of the product. The taste and cooking properties of mesquite flour are not known to most people and may create hesitation in trying it. The mesquite pods have a shorter shelf life and require more specific processing methods. This can hinder the entry of new market players due to the cost of the supply chain and complexity. There is cut-throat competition for mesquite flour as the market has several gluten-free and grain-free alternatives, such as almond and coconut flour, which already has a highly established market share.

IMPACT OF COVID-19 ON THE MESQUITE FLOUR MARKET

The COVID-19 pandemic has had a significant impact on the mesquite flour market. The disruptions in the supply chain and improper availability of raw materials resulted in the decline of the market growth during the pandemic period. The imposition of the lockdown by the government across most of the nations to decrease the spread of the pandemic has led to a decline in the availability of raw materials and workforce and disturbed the flow of the economy. This created an imbalance between the demand and supply of the product in the market with travel restrictions across the nations. However, the pandemic has increased awareness and demand for healthy and wellness products in the market. Consumers have started concentrating on their health, and the increase in disposable income has prompted them to purchase healthier options.

REPORT COVERAGE

SEGMENTAL ANALYSIS          

Global Mesquite Flour Market Analysis By Nature

The organic segment in the mesquite flour market is expected to have a dominant market share. Certain advantages associated with the organic segment are driving its growth and popularity. The organic segment of mesquite flour is more appealing to consumers who prioritize health and environmental sustainability. Organic refers to natural, chemical-free food options and is the most sustainable option for consumers who prefer to have such criteria. As a result, the increasing demand for organic food drives the demand for mesquite flour sales. The Mesquite flour market can benefit from this broader market trend across the globe.

Global Mesquite Flour Market Analysis By Application

The dietary supplements segment is expected to grow at the fastest rate in the mesquite flour market. Several factors are propelling the growth of the segment in the market. The increased awareness about health and well-being is also a factor that is driving segmental growth in the market. Natural and plant-based dietary supplements are in greater demand across the globe as people prefer more natural and healthy alternative options to keep themselves healthy.

The mesquite flour contains several nutrients and has a unique flavor, gaining recognition as a valuable ingredient in dietary supplements. The flour made from mesquite is known for its nutritional benefits and includes a good source of protein, fiber, and various minerals. These properties make it more attractive to the manufacturers of dietary supplements to utilize in making formulations for specific health concerns, such as digestive health and maintaining blood sugar levels.

Global Mesquite Flour Market Analysis By Distribution Channel

Each distribution channel has its own importance in the Mesquite flour market. Direct sales give the company to have direct control over marketing strategies and brand positioning. This helps in the direct communication of the product features, usage, and benefits to the consumers. This helps in building brand loyalty and awareness. It also helps in establishing a direct relationship between the customers and the company. This helps to better engage the customers through personalized interaction, gathering feedback, and addressing customer queries or concerns. Such features will help in building trust and customer satisfaction. It is the most useful sales channel when the product is new to the market.

REGIONAL ANALYSIS             

North American region is expected to have a significant market share in the mesquite flour market. The southwestern part of the U.S. and parts of Mexico have a significant population of mesquite trees. The mesquite pods, which are more abundant in this region, are the major raw material for mesquite flour making. The locally available mesquite pods are consistently supplied to the mesquite flour processing mills. Mesquite flour holds a long-standing cultural significance in the southwestern part of the U.S. and Mexico.

Mesquite flour is one of the staple food ingredients for the indigenous communities in that region, which impacts a sense of heritage and authenticity. The cultural connection contributes to North America’s mesquite flour demand and market growth. North America has witnessed a strong demand for gluten-free and alternative flours due to increased gluten-related disorders, health consciousness, and dietary preferences. Mesquite flour is one of the best options for such people due to its gluten-free nature and unique flavor profile. The growing demand for flour drives the growth of the mesquite flour market in this region.

KEY PLAYERS IN THE GLOBAL MESQUITE FLOUR MARKET

Major Players in the Mesquite Flour Market are Mesquitery, Desert Harvesters, Food Conspiracy Co-op, San Xavier Cooperative Association Farm; Casa De Mesquite; MRM Nutrition; Z Natural Foods LLC; Arrowhead Mills, Native Seeds/SEARCH, Lucero Organic Farms, Zint LLC; Alovitox; Terrasoul Superfoods; The Source Bulk Food; Loving Earth; Oatman Farms.

RECENT HAPPENINGS IN THE MARKET

• In 2023, Casa de Mesquite will be one of the leading producers of mesquite flour in Argentina. The company has recently opened a new processing plant in Santiago del Estero with a plant capacity of 20 tons of flour per year. It contributes to increasing the production capacity of the Casa de Mesquite.
• In 2021, Oatman Farms will experiment with diverse product lines beyond whole bean flour. Mesquite flour is used in the preparation of pancake mixes, baking blends, and pasta. The company has introduced two new varieties of organic buttermilk pancake and waffle mixes. It is made with regenerative organic certified white Sonora wheat flour and mesquite flour.

DETAILED SEGMENTATION OF GLOBAL MESQUITE FLOUR MARKET INCLUDED IN THIS REPORT   

This research report on the global mesquite flour market has been segmented and sub-segmented based on nature, application, distribution channel, & region.            

By Nature

• Organic
• Conventional

By Application

• Smoothies
• Beverages
• Dietary Supplements
• Bakery Products

By Distribution Channel

• Online Stores
• Retail Stores
• Direct Sales
• Indirect Sales
• Hypermarket/Supermarket

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa