Middle East And Africa Cocktail Market By Type (Short Drink And Long Drink), By Application (Backyard BBQ, Wedding Ceremonies, Cocktail Party And Other Applications), By Distribution Channel (Bars And Restaurants, Supermarkets And Hypermarkets, Convenience Stores And Online Retail) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

Middle East And Africa Cocktail Market By Type (Short Drink And Long Drink), By Application (Backyard BBQ, Wedding Ceremonies, Cocktail Party And Other Applications), By Distribution Channel (Bars And Restaurants, Supermarkets And Hypermarkets, Convenience Stores And Online Retail) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

ID: 3995 | Pages: 138 | October 2017 | Region: Middle East and Africa


The Middle East and Africa Cocktail Market was worth USD xx billion in 2016 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2021. Cocktail is the mixture of two or more beverages, at least one among them containing alcohol. When a mixed drink includes only a mixer and a distilled spirit, such as fruit juice or soda, it is a highball. When a cocktail contains only a liqueur and a distilled spirit, it is a duo and when it adds a mixer, it is called trio. Additional ingredients can be sugar, milk, cream, honey, and various herbs.

The beverages which are used in the preparation of cocktail which contain alcohol are usually among gin, vodka, whiskey, brandy, tequila, cachaça and rum. If the drink contains beer as one among the ingredients, then it is called a beer cocktail. Cocktails contain one or many types of liqueur, sauce, honey, juice, fruit, spices, milk or cream, or other flavorings. Cocktails vary in the ingredients present in them from one bartender to another, and from one region to another. Two creations can have the same name but taste can be very different because of differences in the preparation of drinks.

Growth in cocktail consumption due to rise in change in lifestyles and growing disposable incomes drive the growth of the market. Also, availability of botanical & vegetable cocktails is the key driver of the Middle East and Africa cocktail market. Deep-rooted cocktail culture in some countries and higher cocktail consumption rate are expected to provide opportunity for growth to market players. However, since excessive drinking can cause heart and liver damage, depression and cancer development, the growth of this market is restrained.

The Middle East and Africa Cocktail market is segmented based on type into short drink and long drink. Long drink segment is expected to have the largest share in the segment. On the basis of application, the market is divided into backyard BBQ, wedding ceremonies, cocktail party and other applications. By distributin channel the market is segmented into bars and restaurants, supermarkets and hypermarkets, convenience Stores and online retail.

The market in the region is divided based on geography broadly into Middle East and Africa regions. Factors such as rising consumption of alcohol and growing disposable incomes is expected to drive the market growth in the region.

Some of the major players in the market are Bols, Captain Morgan, kitchn, Siam Winery Co. Ltd., Cointreau, Belvedere, Rio Wine, Snake Oil Cocktail Company, Miami Cocktail Co., and Bombay Sapphire.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Type                              

                                5.1.1 Short Drink              

                                5.1.2 Long Drink               

                                5.1.3  Y-o-Y Growth Analysis, By Type    

                                5.1.4  Market Attractiveness Analysis, By Type  

                                5.1.5  Market Share Analysis, By Type    

                5.2 Application                 

                                5.2.1 Backyard BBQ        

                                5.2.2 Wedding Ceremonies        

                                5.2.3 Cocktail Party         

                                5.2.4 Other Applications               

                                5.2.5 Y-o-Y Growth Analysis, By Application         

                                5.2.6 Market Attractiveness Analysis, By Application       

                                5.2.7 Market Share Analysis, By Application        

                5.3 Distribution Channel                               

                                5.3.1 Bars and Restaurants          

                                5.3.2 Supermarkets and Hypermarkets 

                                5.3.3 Convenience Stores            

                                5.3.4 Online Retail           

                                5.3.5 Y-o-Y Growth Analysis, By Distribution Channel      

                                5.3.6  Market Attractiveness Analysis, By Distribution Channel   

                                5.3.7  Market Share Analysis, By Distribution Channel     

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Type

                                                6.1.3.2 By Application

                                                6.1.3.3 By Distribution Channel

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Type

                                                6.1.4.2 By Application

                                                6.1.4.3 By Distribution Channel

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Type

                                                6.1.5.2 By Application

                                                6.1.5.3 By Distribution Channel

                6.2 Middle-East                                

                6.3 Africa                            

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Bols                

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Captain Morgan                        

                8.3 Kitchn                           

                8.4 Siam Winery Co. Ltd.                              

                8.5 Cointreau                    

                8.6 Belvedere                   

                8.7 Rio Wine                      

                8.8 Snake Oil Cocktail Company                

                8.9 Miami Cocktail Co.                   

                8.10 Bombay Sapphire                  

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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