Middle East And Africa Instant Coffee Market

Middle East and Africa Instant Coffee Market Growth and Forecast (2023 - 2028):

The Middle East and Africa Instant Coffee Market was worth USD 3.85 billion in 2022 and estimated to be growing at a CAGR of 3.1%, to reach USD 4.5 billion by 2028.

Market Overview:

Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make.

Instant coffee has extended popularity in the market specifically due to the expediency that it provides to the drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier, when likened to regular coffee.

Drivers and Restraints:

The Middle East and Africa instant coffee market is driven by factors including the increasing popularity in the market specifically due to the convenience provided to the drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market. However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.

Middle East and Africa Instant Coffee Market Segmentation Analysis:

The Middle East and Africa Instant Coffee market is segmented on the basis of Distribution channels and packaging type. On the basis of distribution channel instant coffee categorized into: B2B and retail stores. The B2B segment is further bifurcated into hotels, and restaurants, among others and the retail segment is bifurcated into online and offline channels. The offline channel is further segmented into departmental stores and supermarkets & hypermarkets among others.  Based on packaging type, the instant coffee market has been segmented into jars and sachets.

Region Analysis:

Geographically the Middle East and Africa Instant Coffee Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, rising awareness among the populace with dispensable incomes and the anticipated growth of distribution channels, are set to help the growth of the market.

Key Players in the Market:

Major Key Players in the MEA Instant Coffee Market are

• Starbucks Corporation. (Seattle, Washington, U.S)
• Nestle S.A. (Vevey, Switzerland)
• Jacobs Douwe Egberts (DK Amsterdam,Netherlands)
• Matthew Algie& Company Ltd (London, U.K)
• Strauss Group Ltd. (Petah Tikva, Israel)
• The Kraft Heinz Company (Illinois, U.S.)
• Tata Global Beverages (Kolkata, West Bengal)
• Tchibo Coffee (Hamburg,Germany)
• Keurig Green Mountain.(Vermont, U.S.)
• Unilever Plc. (London, U.K.)