Pea Flour Market

Pea Flour Market Size (2024 to 2029)

pea flour market is expected to reach USD 39.49 billion by 2029, with a CAGR of 14.1% during the forecast period 2024-2029, where the value was estimated at USD 20.42 billion in 2024. 

The flour prepared from roasted field peas is called pea flour. The nutritional value is enhanced by the roasting. It contains 28% of protein. In the traditional process, peas are grounded in a stone mill three times and motorized by water. The brownish-yellow color of the flour is obtained by caramelization during the roasting process, and the texture varies from fine to resolute. Pea flour is used in various processes, such as in bakeries, cereals, and many others. Mainly used in the formulation of low-carbohydrate foods. Pea flour has been started using in pasta, chips, cookies, energy bars, and pet food making. 

An increase in demand for organic pea flour and its associated health benefits will provide a huge opportunity for the market to expand its consumer base. Organic pea flour with proper organic certification labeling will drive the demand. The trend for green label products is seeing positive growth in the market due to consumer preference for natural products increasing as natural products come with fewer additives and chemicals. During the forecast period, the rising demand for organic products will be lucrative to the market growth. There are several nutritional elements present in pea flour, like sodium, iron, potassium, and magnesium, that drive the market demand during the forecast period. The curbing of the health problems like diabetes, cancer, and others can do with the consumption of pea flour, which can provide ample opportunities for market growth.

Pea Flour Market Drivers:

An upsurge in demand for yellow pea flour is elevating the market demand. 

The pea flour market growth is due to an increase in consumer preference in purchasing pea flour during the forecast period. Pea flour is a rich source of carbohydrates and photoprotein and is added with medical appearances. The low-fat content and rich in protein, fiber, and antioxidants are supporting the growth of the market. An additional benefit is if the whole pulse is consumed, the level of glucose after meals will be lowered. It can be used in scones, pancakes, cookies, batters, and some baked goods. Hence the growth of the market is driven by the increase in demand from consumers.

Increasing focus on consumer health by the suppliers

Growing focus on consumer health and increasing usage of wheat and rice flour will be affected, resulting in a positive effect on the pea flour market growth. Gluten-free natural and pea flour products could increase the shelf-life and texture of food, which is escalating the pea flour market growth rate. The availability of complete nutritional value in the Pea flour favors increasing demand for the pea flour market during the forecast period.

Pea Flour Market Restraints:

The presence of substitute products like organic and ordinary protein constituents are acting as restraints to the pea flour market demand. The rise in demand for oil-based and nut-based flours such as soy, hemp, and almond is also expected to hinder market growth. The digestion of pea flour is difficult compared to other flour types and is anticipated to restrict market value. 

IMPACT OF COVID-19 ON THE MARKET:

The impact of the COVID-19 pandemic on the pea flour market is significant. Due to the lockdown, the production and processing of pea flour have been affected. The mills and various industries where pea flour is raw material have disruptions in operations due to disruption in logistics. The presence of the high nutritional value and protein content resulted in the increase in demand for pea flour during the pandemic period. 

REPORT COVERAGE: 

This research report on the Pea Flour Market has been segmented and sub-segmented based on category, type of peas, application, distribution channel and region. 

Pea Flour Market - By Category:

• Organic
• Inorganic

Organic pea flour is expected to have high growth in the coming years in the pea flour market. The absence or presence of low content of synthetic pesticides, herbicides, and other GMOs is driving the demand for the organic category. The increase in consumer preference due to health awareness makes it move towards a high revenue-generating category. It is popular among vegan, organic, or more specific diet preference people. The cost-effective nature of the inorganic pea flour is generating revenue for the category. Price-sensitive people are more contributing to the inorganic category of pea flour.

Pea Flour Market - By Type of Peas:

• Green
• Yellow
• Maple
• Marrowfat

The yellow pea flour segment is expected to have a high demand in the pea flour market during the forecast period owing to the abundance of carbohydrates and photoprotein elements. The medical appearance adds a favorable factor for the market growth. It also has low fat and high fiber, protein, and antioxidant content in it. It has been proven that eating pulses lowers the blood glucose level after meals. It can be used in sweet and savory baking due to the presence of a sweet and nutty flavor that is abundant in light yellow flour. Many items like cookies, batters, scones, pancakes, and others can be made from flour. It can also be used to produce thick sauces and gravy that propel the market demand.

Pea Flour Market - By Application:

• Food and Beverages
• Animal Feed
• Household/Retail
• Commercial

The commercial segment is expected to have a high share of the pea flour market during the projected period. The usage of pea flour in vegan protein shakes and beverages is influencing the adoption of pea flour due to the cleaner flavor, smoother mouthfeel, and better suspension. The household segment also has a good market share during the forecast period. The major driving factors for the growth of the segment are enhanced nutritional content and the superior flavor of freshly milled flour. The feature is independent of the place of milling.

Pea Flour Market - By Distribution Channel:

• Direct
• Indirect

The direct distribution channel in the pea flour market is catering to the need of the niche market by serving health-conscious consumers, and people prefer direct purchases from the source. This is advantageous to the products of premium and specialty pea flour products with distinctive qualities that help to cater to more customer base. Indirect distribution reaches more market areas and makes pea flour available in different retail outlets. It reaches people in various forms and packaging. Indirect distribution channel demand is most influenced by consumer awareness, product availability, price, competition, and others.

Pea Flour Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Asia-Pacific region is leading with the dominant shares of the pea flour market during the forecast period owing to the large food processing industry and increasing incidences of celiac disease. Health consciousness is among the people in China regarding the food products that are dominating the market in the region. North America is expected to grow at a higher rate in the market due to the increasing consumption rate of pea-based food products in certain nations like the U.S. The increasing number of pea-based food products in the American region also contributes to the demand growth. Europe is an emerging market for pea flour. The rise in consumer health awareness drives the German region to grow at a fast rate in Europe. The rise in the incidence of the disorders like celiac, obesity, and other are enhancing the market development.

KEY MARKET PLAYERS:

Key Market players of Pea Flour Market Ingredion Grain Millers, Inc, AGT Food and Ingredients, Globe Ways Canada, Inc, A&B Ingredients, Inc, Woodland Foods. Ltd, Murlidhar Industries , Avena Foods Ltd, King Arthur Flour Company, Inc, Informa Markets.

RECENT HAPPENINGS IN THE MARKET:

• In 2020, continuously for 12 years in a row, ADM is the most admired company in the food production industry, as per the report of FORTUNE Magazine. This has helped the company in increasing its brand image and consumer base in its portfolio.
• In 2020, a new ingredient Limagrain launched from the extruded yellow pea flour specially used in pet food. Its advantage includes the high nutritional value that helps the manufacturers to meet the consumer’s demand for clean-label and grain-free pet foods.