The size of the global pet wearable market was worth USD 2.3 Billion in 2023. The global market is projected to reach USD 4.64 billion by 2029 from USD 2.59 billion in 2024, showcasing a CAGR of 12.4% from 2024 to 2029.
The demand for pet wearables is on the rise worldwide. Pet wearables are primarily used for identification, tracking, monitoring, controlling, medical diagnosis, treatment, facilitation, safety and security are the pets. Technological advancements such as RFID sensors, GPS trackers, motion sensors, Bluetooth, accelerometer sensors, cameras, transmitters and antennas have significantly improved the capabilities of pet wearables and helping the pet owners to take the required care at ease. Pet wearables measures physiological and biomechanical systems of pets and performs the continuous monitoring of body movement, which helps pet owners and veterinarians for early disease detection and treat them appropriately. Pet wearables also allow pet owners to keep track on their pets’ behavior and improve their interaction with the outside world. The awareness regarding the benefits of pet wearables among the pet owners has significantly improved in the last few years and resulted in the increased adoption. Growing worries about pet health and wellness, rising pet population & pet humanization, surging demand for IoT in pet monitoring devices and rising pet expenditure due to high disposal income have contributed to the increased demand for pet wearables in the recent past. The demand for pet wearables in the developing countries is also growing gradually owing to the increasing disposable income, growing pet expenditure and rising pet ownership rates. Due to the factors mentioned above, the demand for pet wearables is likely to continue further during the forecast period and boost the global market growth.
The number of households owing a pet is increasing exponentially worldwide. The awareness among pet owners regarding the available technologies that can help them to take effective care of their pets has considerably increased over the past few years. People who own a pet feel taking a good care of their pet as their responsibility and gives priority to the pet health and well-being. Over the past few years, the pet ownership rates have significantly increased and resulted in the increased demand for pet accessories including pet wearables. According to sources, an estimated 70% of the households worldwide are owning a pet worldwide as of February 2024. Across the world, 471 million dogs and about 370 million cats are there as pets. With the growing number of pet owners worldwide, the demand for pet wearables is expected to increase and propel the global market growth.
The need for fitness monitoring for pets has become one of the important aspects to the pet owners as it directly leads to the health and well-bring of the pet. Obesity and overweight of pets are one of the significant worries to the pet owners. According to Burgess Pet Care 2021, 51% of pets in the United Kingdom are obese, with over 600,000 being overweight. Due to this scenario, pet owners have been adopting technological solutions such as pet wearables to keep a check on the health of the pets. As a result, demand for new pet wearable technologies that accurately monitor a pet's health and well-being has risen dramatically. Early diagnosis of diseases and behavioral concerns in pets is made easier with these gadgets. It continuously collects vital signs to alert pet owners to early indicators of illness, stress, or other health-related issues.
Wearable technology is gaining popularity because to its many uses in tracking and identifying people, monitoring behavior, diagnosing medical problems, and ensuring the safety and security of pets. These wearable devices allow pet owners to keep track of their pets' everyday activities. They also track statistics like sleep patterns and calories burned, as well as heart rate monitoring. The expansion of the pet wearable market has been affected by the integration of various technologies such as GPS and Radio Frequency Identification (RFID) for improving the quality of life of companion animals. In addition, IoT technology is likely to play a key role in providing owners and vets with critical information on animal health measures. The combination of mobile applications, data analytics technologies, and wearable devices may become a handy choice for value-based care in the coming years. In addition to wearable devices, market participants are offering cloud-based data analytics services. Data analytics give clinical information obtained by real-time direct observation, which can be utilized to help veterinarians diagnose and treat pets more efficiently. Therefore, these factors further fuel the global pet wearables market growth during the forecast period.
Furthermore, factors such as the growing availability of pet wearable products across the e-commerce channels, rapid adoption of smart collars and tags for pet identification, increasing demand for remote pet monitoring solutions and growing pet population in the emerging markets are supporting the growth of the pet wearable market.
Limited battery life and excessive power consumption are primarily hindering the growth of the global pet wearable market. The majority of these wearable devices rely on advanced technologies that take a lot of power, such as wireless networks and GPS, which necessitate frequent recharge cycles. This limits battery life, resulting in higher maintenance costs for pet owners, thus impeding market expansion. Furthermore, due to the integration of high-end technology, the high initial cost of pet wearable devices is expected to impede global pet wearable market growth in the next years, particularly in emerging nations.
Manufacturing facilities, retail outlets, warehouses, and transportations were all shut down in the first quarter of 2020, making the pet wearable market the hardest hit. The financial revenues of customers were also damaged by the COVID-19 pandemic, as businesses shuttered owing to recession, layoffs, and other worldwide market issues. The global pet wearable market experienced a downturn as a result of a lack of raw materials, components, and manpower. In the first quarter of 2021, the appearance of the second and third waves of the pandemic as a result of partial lockdowns hampered market growth. The market is expected to rise gradually by the end of 2021, which is mainly due the easing of the travel ban, improved economic growth, and rising R&D spending.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
12.4% |
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Segments Covered |
By Technology, Application, Product and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, Asia-Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Whistle Labs, PetPace, Garmin, FitBark, Tractive, Link AKC, Motorola, KYON, Scollar and GoPro |
The RFID segment dominated the pet wearable market, accounting for 32.7% of the global market share and is expected to grow substantially during the forecast period. The growing usage of RFID for the identification of pets and tracking of various health-related metrics such as body temperature, pulse, HRV, respiration, calorie intake, and postures of pets is majorly propelling the growth of the RFID segment in the global market. The rapid adoption of Wi-Fi-enabled RFID pet wearable devices for location-based services that constantly track the whereabouts of pets is further boosting the expansion of the RFID segment in the global market.
The sensors segment is a promising segment in the global market and is expected to account for a notable share of the worldwide market during the forecast period. Sensors play a vital role in pet wearables and enables access to various functionalities such as activity monitoring, health tracking and behavior analysis. An increasing demand for actionable insights to optimize health and lifestyle of pets from the pet owners is driving the growth of the sensors segment in the global market. The growing number of advancements in sensor technology and the emergence of smart pet care ecosystems are promoting the growth of the sensors segment in the global market.
Due to the rising demand for pet wearable devices for security and monitoring, the GPS segment is predicted to register the fastest CAGR during the forecast period. GPS-based wearable gadgets play an important role in locating lost and stolen dogs and in informing their owners of their whereabouts via a smartphone app.
The smart collars segment led the market and accounted for 42.1% of the global market share in 2023 and the domination of the smart collars segment in the worldwide market is expected to continue throughout the forecast period. The lead of the smart collars segment is primarily attributed to the rising need for effective identification and tracking solutions of pets and increasing number of advancements in smart collars for pets. The demand for smart collar products is expected to fuel further during the forecast period as pet owners continue to prioritize the safety, security and health of their pets.
The smart cameras segment is predicted to account for a substantial share of the global pet wearable market during the forecast period, The growing prevalence of remote work and busy lifestyles of people is resulting in the increasing adoption of smart cameras to monitor and interact with their pets while away from home, which is one of the major factors promoting the growth of the smart camera segment in the global market.
The smart harnesses segment is anticipated to register a prominent CAGR during the forecast period. Smart harness contains a number of detectors and technology for detecting and covering the pet's posture, body language, and sounds. The smart harness's physiological sensors track the pet's heart rate and body temperature. In addition to tracking a dog's physical well-being, the sensors can provide information on its mental state, such as if it is excited or stressed. The technology could be especially useful for guiding dogs and health monitoring.
The identification and tracking segment led the pet wearable market in 2023, holding for 54.9% of the global market share and this trend is likely to continue over the forecast period. The growing awareness of pet theft risks is primarily boosting the growth of the identification and tracking segment in the global market. For instance, around 10 million cats and dogs are stolen or lost in the United States every year, according to American Humane Association. To avoid such accidents, pet owners are investing in wearable tracking equipment for dogs, such as smart collars and smartwatches, which is fueling the growth of the segment in the global market.
The medical diagnostic and treatment segment is also a major segment and is expected to grow at the fastest CAGR during the forecast period. The growth of the medical diagnostic and treatment segment is majorly driven by the increased desire for wearable gadgets that give owners with quantitative information on their companion animals' health and physical activities. Obesity in cats and dogs, for example, can cause serious illnesses and shorten their lifespan by two to three years.
North America had the largest share of the global pet wearable market in 2023 and is expected to continue dominating the market throughout the forecast period. The domination of the North American market is majorly attributed to the increasing tendency toward pet adoption and humanization, rising disposable income, and rising per capita animal healthcare spending. In addition, rising pet health awareness and increasing acceptance of new pet care products by a growing number of tech-savvy pet owners are propelling the growth of the pet wearable market in North America.
Over the forecast period, the Asia-Pacific regional market is expected to have the fastest CAGR in the global market. The rising awareness of pet fitness and health, as well as an increase in the adoption of companion animals in emerging economies such as India and Australia are projected to propel regional market expansion.
The European market is a promising regional market for pet wearables and is estimated to hold a substantial share of the worldwide market during the forecast period. With the growing trend of pet humanization in nations like the United Kingdom, France, and Spain, the market will gain traction. Smart pet wearable gadgets, like as security cameras and smart harnesses, are getting a lot of traction in the market as the number of pets in Europe grows.
Companies such as Whistle Labs, PetPace, Garmin, FitBark, Tractive, Link AKC, Motorola, KYON, Scollar and GoPro are playing a leading role in the global market.
This research report on the global pet wearable market has been segmented and sub-segmented based on technology, product, application and region.
Frequently Asked Questions
The size of the global pet wearable market was worth USD 2.3 Billion in 2023. The global market is projected to reach USD 4.64 billion by 2029 from USD 2.59 billion in 2024, showcasing a CAGR of 12.4% from 2024 to 2029.
The primary drivers of the Pet Wearable Market include growing concerns about pet health and wellness, rising pet population and humanization, increasing demand for IoT in pet monitoring devices, and rising pet expenditure due to higher disposable income.
Key opportunities in the Pet Wearable Market include the adoption of IoT technology, the integration of various technologies like GPS and RFID, and the development of wearable devices tailored for specific pet health monitoring and security needs.
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