The global sheet face mask market is estimated to grow at a CAGR of 8.76% from 2023 to 2028 and the market size is expected to be worth USD 322.7 million by 2028 from USD 212 million in 2023.
The growing demand for novelty products provides a platform for new entrants, who compete based on product positioning, eco-label, and innovative ingredients in their product offerings. Sheet masks are majorly prepared from fabric or bio-cellulose and are added with some cosmetic ingredients, which can be combined in a serum or gel base. Sheet face masks provide long-lasting effects compared to traditional topical serums. The combination of various fabrics and natural hydrogels is gaining popularity among consumers using sheet face masks. They are actively researching innovative, ready-to-wear, and easy-to-use face masks which have led to increased adoption of new technologies by manufacturers operating in the laminated face mask market. Sheet face masks are becoming a commendable trend in the worldwide beauty industry. Sheet masks are the type of skincare product used on the face to improve the texture of the skin. It is also used to restore skin conditions. Sheet masks are fiber-based masks with serums that may contain multiple ingredients to address a variety of skincare concerns. They prevent skin damage, rehydrate easily, and improve skin tone.
The increasing prevalence of skin issues such as acne and sunburns are driving the growth of the global sheet face mask market. The rising consumer need of sheet face masks for relaxation and deep cleansing and growing technological improvements in the cosmetics sector have resulted in the advent of innovative sheet face masks with effective results. Rapid urbanization and increasing disposable income per capita have resulted in increased spending on skincare products. Growing awareness of sheet face masks through social media and celebrity endorsement is supporting the global market growth. In addition, the growth of the e-commerce industry and the manufacturers' penchant for this mode of distribution is likely to drive the growth of the global face mask market during the forecast period.
The trend toward the premiumization of cosmetic products has played a crucial role in the adoption of face masks. Increased awareness of sustainability and the environmental footprint greatly influences the purchasing decisions of consumers. Today, consumers are more concerned with the materials and active ingredients used in the manufacture and packaging of skincare products. They also check the reuse of raw materials used during manufacturing. This has resulted in the implementation of innovative ingredients and technologies for the making of eco-friendly aluminum face masks. Such novel technologies and materials are foreseen to fuel the expansion of the global sheet face mask market over the forecast period.
During the coronavirus pandemic, the sheet mask is available at grocery or medical stores where lockout restrictions have been removed. However, specialty stores and the e-commerce platform were closed for cosmetics. Manufacturing and research and development (R&D) activities in the cosmetics industry came to a halt during the global lockdown. In addition, the cosmetics industry supply chain was also hampered during the COVID-19 outbreak.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2029 |
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Forecast Period |
2024 to 2029 |
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CAGR |
8.76% |
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Segments Covered |
By Product Type, End-user, and Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis, Segment-Level Analysis; DROC, PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
BioRepublic SkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L'Oréal, Lancome Paris, Sephora Inc., The Face Shop, and Tonymoly Co. Other key players operating in the facial mask market value chain are Amorepacific Corporation and Bio Natural Inc. |
The bio-cellulose segment is expected to grow at the fastest CAGR in the global market during the forecast period.
The sheet face mask is more popular with the younger generation because it provides healthy and glowing skin. This will mainly drive the developments in the market, as the growing popularity among young people will create more opportunities to capture the sheet face mask market with innovative ingredients.
The Asia-Pacific region accounted for a substantial share of the global market in 2023 and is predicted to be the fastest-growing regional market for sheet face masks worldwide and the growth of the APAC market is majorly driven by the increasing demand for organic products. The growing use of cosmetics, rising living standards and increasing awareness of skincare are further promoting the growth of the APAC sheet face mask market. The rapid development of the beauty and skincare industry in emerging economies such as China and India has increased the adoption of sheet face masks in the Asia-Pacific region.
Companies such as BioRepublic SkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L'Oréal, Lancome Paris, Sephora Inc., The Face Shop, and Tonymoly Co. Other key players operating in the facial mask market value chain are Amorepacific Corporation, Bio Natural Inc., Boss Biological Technique Ltd., Decleor Paris, Erno Laszlo, its Skin, Luxaderme, Orgaid, Star Skin Beauty Group AG, and Starskin, Yunos Co. Ltd. are playing a notable role in the global sheet face mask market.
On March 03, 2023, a leading player in getting USDA certified for Organic sheet masks, BioRepublic Skincare, launched the brand’s Soothe and Calm Organic Facial Sheet Mask and its Deep Hydration Organic Facial Sheet Mask. The company lined up to launch these masks into thousands of consumer value stores across the US. The company follows high standards with dermatologist-approved solutions and a power pack of science technology in the facial sheet mask. Bioscience Skincare company’s main aim is to expand its product portfolio by launching skincare products at affordable prices with effective and clean-formulation skincare routine solutions.
By Product Type
By End-User
By Price
By Region
Frequently Asked Questions
The global sheet face mask market was valued at USD 195 million in 2022.
Asia Pacific holds the largest market share due to a strong skincare culture, particularly in South Korea and Japan.
Factors include increased consumer focus on skincare, busy lifestyles, and the ease of use and convenience of sheet masks.
The COVID-19 pandemic has accelerated the market growth as consumers turned to at-home skincare solutions during lockdowns.
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