The size of the global smoothies market was worth USD 14.67 billion in 2023. Between 2024 to 2029, the global smoothies market is anticipated to grow at a CAGR of 10.1% and reach USD 26.13 bn by 2029 from USD 16.15 bn in 2024.
Smoothie is a thick non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothies include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt, and other nutritional supplements. Smoothies that include a large serving of fruits and vegetables are recommended for a healthy diet. However, the use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can themselves replace a meal. With the growing trend for green smoothies, there is a rise in demand for smoothies incorporated with green leafy vegetables, such as kale, spinach, lettuce, and green cabbage leaves, to improve digestion and the immune system and minimize unhealthy cravings. Additionally, due to rising healthcare costs, consumers are inclined to use smoothies as one breakfast as well as snacks to stay healthy.
The demand for smoothies is consistently growing in several countries due to the rising trend of consuming healthier and convenient beverages by people. Smoothies are convenient drinks and yet contain high nutritional value. People who are health conscious are increasingly consuming smoothies and using smoothies as a meal replacement option. The usage of smoothies is comparatively high in countries such as United States, Canada, Australia, the United Kingdom and Brazil.
Smoothies have emerged as a popular choice among health-conscious consumers to fulfill their nutritional needs in a convenient and delicious form. Fitness enthusiasts and busy working professionals have been using smoothies as a meal replacement sometimes. Understanding the needs and preferences of consumers, the smoothie bars, juice shops and cafes are introducing made-to-order or pre-packaged smoothies, which are contributing to the improved accessibility and visibility of these products. The demand and consumption of smoothies are growing rapidly among millennials and Generation Z consumers as these are prioritizing health and wellness in their purchasing decisions.
Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars, and increasing demand for non-carbonated soft drinks are also expected to propel the smoothies market. The growing demand for functional foods and beverages is also driving the growth of smoothies. In addition, continued product launches in this area are expected to stimulate the smoothie market for years to come. Also, the strategic initiatives undertaken by the main market players will accelerate the growth of the market. Additionally, increasing consumer awareness of health and changes in lifestyle and eating habits, as well as health benefits, are driving growth in the global smoothie market. Carbohydrate intake, especially when smoothies are made without sugar, is low. So most gym coaches recommend shakes for people who are considering losing weight. Thus, smoothies have become perfect meal replacements. Plus, they're healthier than other snack products and offer good taste, convenience, and portability.
High prices of smoothies and packaging problems as they are made from raw ingredients are the major factors restraining the growth of the smoothies market. Seasonal availability of some of the fresh fruits and vegetables, increasing competition from other beverage categories and limited consumer awareness of smoothie benefits are further hindering the growth of the global market.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
10.1% |
Segments Covered |
By Product, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group and Tropical Smoothie Cafe. |
The fruit-based segment captured 64.9% of the worldwide smoothie market share in 2023 and is expected to be the fastest-growing segment during the forecast period. The domination of the fruit-based segment is attributed to the growing demand for healthy beverages. The health benefits, natural flavors, and refreshing taste of fruit-based smoothies are primarily responsible for the prominent position of the fruit-based segment in the global market. The availability of a wide variety of fruit-based smoothies, including tropical and seasonal options, is further boosting the segmental expansion. Organic smoothies are expected to be the fastest-growing as the demand for organic fruits and vegetables is increasing. The growing popularity of clean eating and plant-based diets is also supporting the growth of the fruit-based smoothies segment.
On the other hand, the dairy-based segment is expected to account for a substantial share of the global market during the forecast period. Dairy-based smoothies are popular for their creamy texture, added protein, and satisfying taste profile. The rising popularity of high-protein diets and the inclusion of dairy-based smoothies in meal replacement plans are majorly propelling the growth of the dairy-based smoothies segment in the global market.
The restaurant segment captured 32.9% of the global market share in 2023 and emerged as the leading performer in the global market based on the distribution channel. The convenience offered by restaurants in serving freshly made smoothies is one of the factors driving the growth of the restaurant segment in the global market. The growing efforts from the restaurants to leverage their existing customer base and foot traffic by promoting their smoothie offerings are further contributing to the segmental expansion. For instance, popular restaurants such as Jamba Juice, Smoothie King and Tropical Smoothie Cafe have several smoothie varieties in their menus with various flavors to match the preferences of various types of consumers.
The smoothie bars segment is growing at the fastest CAGR and is predicted to account for a substantial share of the global market during the forecast period. Smoothie bars are specialized establishments that are dedicated to offer various smoothie options and majorly use fresh, high-quality ingredients and customizable recipes in the making of smoothies. The expansion of smoothie bar chains and franchises with the adoption of innovative marketing strategies and digital ordering platforms is propelling the expansion of the smoothie bars segment in the global market.
North America outranked all the other regions and stood as the top performer in the global smoothies market in 2023 and the domination of North America is likely to continue throughout the forecast period in the global market due to the high demand for healthy non-alcoholic beverages in this region. North America occupied 36.1% of the worldwide market share in 2023. The population of health consciousness is rapidly growing in the North American region, and these people are increasingly consuming smoothies as these drinks help significantly in weight management and nutrient intake and are convenient, which is supporting the smoothies market expansion in North America. Smoothie bars and cafes that offer customizable smoothie options are gaining popularity in North America, which is further contributing to the regional market expansion. Famous smoothie brands such as Jamba, Smoothie King, and Tropical Smoothie Café have been putting significant efforts to expand their presence throughout the North American region, which is aiding the regional market growth.
Europe was the second-largest regional segment for smoothies worldwide in 2023 and is projected to grow at a healthy CAGR during the forecast period. Changing dietary preferences, increasing preference for convenient and nutritious beverage options like smoothies from European consumers and wide availability of smoothies in various distribution channels across Europe are driving the European market growth. The UK, Germany and France are at the forefront in Europe in terms of usage of smoothies in Europe.
Asia Pacific is expected to be the fastest-growing market with a CAGR of over 9% due to the increasing number of people with disposable incomes and changing food habits. The adoption of Western dietary habits, including the consumption of smoothies is spreading in the countries of Asia-Pacific, which is resulting in the increasing demand and contributing to the smoothies market growth in this region. China, India, and Australia are predicted to account for the leading share of the Asia-Pacific market during the forecast period as these countries are experiencing increasing investments by the smoothie brands for marketing campaigns and promotional activities to promote consumer awareness of smoothies.
PepsiCo, Inc., Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group and Tropical Smoothie Cafe are a few of the major players in the global smoothies market.
By Product
By Distribution Channel
By Region
Frequently Asked Questions
The Smoothies Market Can be Predicted Reach a Valuation of USD 17 billion by 2027.
Smoothies Market Can Expand With A CAGR 10.1 % in a given Forecast Period.
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Tropical Smoothie Cafe and Others.
North America region is expected have the largest market share of the global Smoothies Market.
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