The global water purifier market is expected to register a CAGR of 10.5% from 2024 to 2029 and the global market size be worth USD 72.07 billion by 2029 from USD 43.75 billion in 2024.
In the olden days, water purification consisted solely of boiling it and only during the rainy season to avoid contamination. Breakthroughs in water purifiers have happened because of increased R&D, as well as the market is already saturated with alternatives such as new pollutants inside the water body.
The growing awareness among people regarding waterborne diseases is fuelling the adoption of water purifiers and propelling the global market growth. The UNICEF says, an estimated 1.8 billion people worldwide do not have access to safe drinking water and 829,000 people have been recorded due to unsafe water, sanitation issues, and poor hygiene.
The awareness of people regarding the diseases that are associated with unsafe water has increased significantly in the last decade and the same has resulted in the increased adoption of water purifiers. This trend is likely to continue in the coming years and contribute to the global market growth.
Technological advancements in water purification are driving the global water purifier market growth. The manufacturers of water purifiers have been adopting state-of-the-art water filtration technologies to develop improved water purifiers. Nanotechnology is one of the recent revolutions in the industry of water filtration. Direct-contact membrane Desalination, Ceramic Water Filters, Herbal Defluoridation, 'Super Sand', Removing Arsenic with Plastic Bottles, Salt for Purification, The SteriPEN, MadiDrop Ceramic Water Purification Disks, and Toxin-Eating Bacteria are some of the notable technological advancements in the water purifiers market. These technological advancements have been triggering the interest of end-users due to their unique offering and effectiveness in purifying water and influencing the demand for water filters.
Rise in water contamination concerns, growing urbanization and industrialization, government initiatives for clean water access, rising consumer preference for health and wellness, growing middle-class population, increasing disposable income, and climatic changes that impact water quality are supporting the growth of the water purifiers market. Stringent water quality regulations, the growing popularity of smart water purifiers, and booming e-commerce for water purifier sales are promoting the growth of the global market.
The high maintenance cost due to frequent replacement of the filters used for purification is the primary factor that acts as a restraint for the global water purifier market and thus, slows down the market growth during the forecast period. Increasing commercial purified water jars availability at low cost is becoming a challenge for household water purifiers. The water supply system is plagued by acute scarcity, high salinity, and decreasing underground water sources. Development and innovation in water purifiers are a challenge for manufacturers due to the increasing need of consumers and low-cost water purifiers availability in the market.
COVID-19 has affected the global economy, but water purifiers are under essential service, and the market is not much affected still due to the supply chain being disrupted. The market faced around a 2% decline in market growth during the pandemic. Manufacturing companies faced labor unavailability, and marketing was also affected, leading to a decrease in production. Furthermore, due to the COVID-19 pandemic, the closedown of hotels, schools, colleges, and other public places hampered the market growth for the water purifier market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
10.5% |
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Segments Covered |
Based on Technology, End-User, Distribution Channel, and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Kent RO Systems, Aquatech International LLC, LG, Whirlpool, 3M, Eureka Forbes Ltd, Unilever Pure it, Panasonic and Mitsubishi |
The domination of the gravity purifiers segment in the global market is anticipated to continue during the forecast period. The simplicity and low cost of gravity purifiers compared to other technologies are primarily driving the segmental growth. The low maintenance requirements and energy efficiency of gravity purifiers are further boosting the growth rate of the segment.
On the other hand, the RO purifiers segment is another major segment and had 20.9% of the worldwide market share in 2023 and is predicted to showcase a healthy CAGR during the forecast period. Factors such as water quality concerns, increasing urbanization, and awareness of the health impacts of impure water are propelling the growth of the RO purifiers segment in the global market.
The same segment is expected to dominate the market throughout the forecast period. The dominance of the household segment is mainly attributed to the growing urbanization, awareness of health and water quality, and water-borne diseases. The usage of household water purifiers is high in countries such as India, China, and the U.S. and this trend is expected to fuel owing to the growing population in these countries and contribute to the segmental growth.
The lead of the segment in the global market is estimated to continue throughout the forecast period. Promising retail chains that offer a wide range of water purifiers is driving the growth of the retail stores segment in the global market. The trust of consumers in physical retail, personalized assistance, and the need for immediate product accessibility are further supporting the growth rate of the retail stores segment in the global market.
The growth of the North American market is majorly driven by the increasing concerns about water quality, technological advancements, a growing awareness of the importance of clean water, adoption of advanced water purification technologies and government initiatives for clean water. The U.S. had the major share of the North American market in 2023 and is expected to showcase healthy growth during the forecast period due to the increased sales of water purifiers in the U.S., reports of water pollution, and a desire for safer drinking water.
Due to stringent water quality standards, environmental consciousness, and technological innovations in water purification. The regulations of the European Union on water quality favor regional market growth. In 2023, Germany led the market and had 24.8% of the European market share. On the other hand, the United Kingdom and Russia are also expected to grow at a significant growth rate by 2029.
During the forecast period, the Asia Pacific region is anticipated to witness the fastest CAGR in the global market. China captured 54.5% of the Asia Pacific water purifier market share and India is expected to register promising growth during the forecast period. Due to government initiatives in the region and increasing tap water availability in rural areas, there is a broad scope for the water purifier market in the Asia Pacific region.
Regions such as Latin America, the Middle East, and Africa are projected to showcase steady growth during the forecast period. Countries like Saudi Arabia and UAE will lead the market primarily on profit and market presence.
Companies playing a major role in the global water purifier market include Kent RO Systems, Aquatech International LLC, LG, Whirlpool, 3M, Eureka Forbes Ltd., Unilever Pure it, Panasonic, and Mitsubishi. The major market participants are using new ideas and products and purchasing small-scale suppliers and manufacturers to enhance their stability in the market and remain competitive in the industry.
In December 2019, Kent RO Systems said in a report that they are planning to invest more than USD 19 million for the next three years to increase their annual capacity by 0.4 million units by developing a new manufacturing unit to double the revenue.
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