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global pet food market


Do you have a pet at home? Do you often wonder what kind of pet food is suitable for your pet?  Feeding the pet as prescribed by the vet isn’t quite the entire solution. Knowing about what goes inside the making of pet food and, analyzing and judging the ingredients is much more important. When animals are slaughtered for food production, the lean muscle is cut off for human consumption. The remaining carcass like bones, organs, blood, etc., after the animal slaughtering for human consumption, is what goes into pet food.  In addition to this, other leftovers from the human food industry like restaurant grease, out-of-date supermarket meat, etc., may also be found in pet food. Through a process called Rendering, the waste animal tissue is converted into usable materials by melting. The fat that is separated becomes animal fat, like chicken fat, beef fat, etc., goes into pet food. The remaining dried protein solids become meat by-product meal and are added to pet food. On the other hand, Organic pet foods are free from human or industrial waste contamination, without the use of conventional pesticides and artificial fertilizers, and processed without ionizing radiation or food additives.

Pet foods are segmented based on the type, namely dry and wet. According to the statistics of Packaged Facts 2016 survey, every 3 out of 10 dog owners buy dry pet food weekly. 73% of the cat owners buy dry feed at least monthly. Coming to the wet feed, 37% of the cat owners buy wet feed every week. In the case of cat owners, the prevalence of weekly purchasing of wet food is rising compared with weekly purchasing of dry food. 43% of both cat and dog owners make wet feed purchases every week. This pattern reflects, in fact, the especially important role of supermarkets and weekly shopping. When we consider the Pet treats segment, 4 out of 10 cat owners buy feed treats less than once a month, which is the lowest rate of any category. This is due to the fact that pet treats are supplemental to feeding pets.


The frequency of purchasing affects several major things like the strategic role of pet departments within multi-category retailers, customer receptiveness to reward programs, the appeal of subscription ordering and home delivery of pet food or treats. The importance of the frequent pet food purchasing is not only associated with the aspects of retailing or marketing strategies but also, the implications for pet food products themselves. This is because of the purchasing patterns associated with the role of pets in the home and in pet owners’ lives.  Pet owners who seek out for Pet food are not only concerned about the product itself, but also with several other  factors like concerns about the safety, concerns about their pet’s allergies or intolerances with respect to a particular feed product, and affordability (opting organic pet foods more often if they were more affordable).

The notion of high-quality nutrition for pets has been greatly stressed in the recent times, due to which the manufacturers of pet food and treat products are meeting the quality standards. The credit of driving this notion goes to the wealth invested in scientific research and knowledge. Yet, there hasn’t been much of latest research that is available neither to the industry experts nor to vets and consumers, because the research is being conducted mainly by pet food companies that consider it proprietary. Therefore, nations and manufacturers should encourage and support the scientists working on pet nutrition. Also, the leads related to research should be made available to the common public who are keen to know the science behind pet nutrition, food safety, health, and behavior.

Market Research Analysts at Market Data Forecast are currently working on Pet Food Market. For in-depth analysis and comprehensive report, check-out Market Data Forecast’s website. Also, a free report sample can be availed. Stay tuned for more interesting news related to Animal Feed and Agriculture Sector.

Preethi Ramesh Narayan

A BITS-Pilani graduate, currently working as a Market Research Analyst at Market Data Forecast

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