Water Enhancers – Definition and Description
Water enhancers are that beverage marketed as water but contain consumable formulations that add flavor as well as supplementary dietary benefits without any carbonated process. The history or origins of making beverages and drinks without carbonation process with a distinct taste and nutritious for human health were conceived during the first decade of 21st century. These water enhancers contain ingredients that range from natural or artificial flavors, sugar, vitamins, sweeteners, minerals and other enhancements that are low in calories per ounce than non-diet soft drinks or beverages.
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Global Water Enhancer Market – A Perspective View
The global water enhancer market is estimated to be $1.26 billion and is predicted to rise to $2.2 billion by 2022 with a CAGR of 12.5%. The water enhancer market size is expected to boost up over the period 2017 to 2025 with the global water enhancers market is expected to grow at double-digit CAGR over the period of 2017 to 2025. The rising health issues in the form of obesity, diabetes has shifted the health focus to drinking normal clean water and the aim of water enhancers has to smoothen out the process.
In western countries a huge share of the population is suffering from obesity with about 1/3rd of the U.S. population is obese that resulted in the demand for water enhancer products. The water enhance market trends are moving towards the creation of a “Health Cautious Class” with the large scale production of nutritional food and beverages by helping the market players in launching and selling the products in the form of flavored drinks in lieu of carbonated drinks.
In the United States, there are now over 150 variants of water enhancer products with the key players having a great potential for generating revenues. The ease of convenience, access and health status is the major market determinants of the water enhancers market. North America leads the water enhancer market with the highest share followed by Europe. The rise in the market share of water enhancers in North America is because the population of this region is more health conscious in addition to free open market and high level of infrastructure driving this market.
Segmentation of Water Enhancers Market- A cursory analysis
The water enhancers’ market size, which was estimated to be over $80 million during 2001 in the United States of America, grew by more than $412 million with a consumption that grew by 85% by the end of 2016. The global water enhancers market is aptly segmented into following below-mentioned categories or classification that is depicted in a tabulated format for the ease of understanding herein below.
|Product Type||Active Ingredients||Source Type|
|Fitness and Workout Drops||Sweeteners||Tea leaves and Coffee beans|
Figure.1 – Segmentation of Water Enhancers Market
The production process of water enhancers is well advanced due to new technological innovations and use of active ingredients, which is an active and ongoing process. There is a greater demand for water enhancer products in the sports and fitness industry across the globe. The major demand for water enhancer products comes from fitness-oriented consumers and from athletic fraternity who are required to maintain their fitness to actively participate in various sporting activities. Vitamins and Electrolytes ingredients market is the expected to grow at a higher CAGR in the active ingredients segment during the coming decades.
Some of the products that come under the category of water enhancers include those that include ingredients such as green tea and fruit extracts with no sugar or artificial sweeteners or colors. Some of the key players in water enhancers market include the companies such as-
- Coca Cola Company
- Kraft Foods
- Arizona Beverages USA
The Asia-Pacific is expected to be the fastest growing region in the global water enhancer market over the period of 2017-25 with China, India emerging as the biggest consumers of water enhancer products. The rapid industrialization and liberalization of the global markets are expected to contribute to the growth of water enhancer market size in the coming decades. The highly foreseen benefits of water enhancer products would open new avenues for the companies involved in the production of water enhancer products.