Breakfast, the very first meal of the day, widely considered as the most important meal of the day, by doctors and experts alike. So what are the best and most popular options available for breakfast? Cereal, or more commonly breakfast cereal. Although many people partake of it, not just during breakfast but throughout the day as well. Cereals are usually made of processed grains like wheat, rice, oat, corn, barley etc. In this blogpost we shall mainly be concentrating on the market of the raw ingredients involved in the making of cereal
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According to the report provided by Market Data Forecast, the market for cereal ingredients has been estimated at USD 685.40 Million in 2016 and is projected to reach USD 814.04 Million by 2021, at a CAGR of 3.5% during the forecast period from 2016 to 2021. Those are some heavy numbers. So what exactly is the driving factor behind such an increment? Well the answer lies within the rapidly changing life style, and the fast developing healthy eating trends which supports diets based on healthy grains like oats, corn, etc. People all over the world are beginning to realize the nutritional value and impact a handful of cereal can have on a daily basis in an individual’s life. It’s a really versatile product, can be eaten with anything from fruits to yogurt to milk and even ice creams. The best part about cereal is that it’s a ready-to-eat food option. What with the fast paced lifestyle of today’s generation worldwide, it’s getting recognition for it’s worth.
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The global market for cereal ingredients is basically subdivided by it’s type and application. By a cereal’s type the market is further categorised into Wheat, Rice, Oat, Corn, Barley. Fiber-rich cereals, such as bran and oatmeal, encourages gastrointestinal health and declines the risk of high blood pressure, high cholesterol and colon cancer. By application, we simply mean the kind of cereal, as in Hot Breakfast Cereal or Cold Breakfast Cereal. Most warm cereals can be classified as porridges, in that they consist of cereal grains which are soaked in hot water, cooked and/or boiled to soften them and make them palatable. Sweeteners, such as sugar, honey are often added during cooking, or before eating. The first cold breakfast cereal, Granula, was invented in the United States in 1863 by James Caleb Jackson.
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As per the report, geographically speaking, North America is the largest market for Cereal ingredients in terms of market share contribution in the global market. With the most popular being Oatmeal. Wheat-based are widely available if less popular. Europe has the second largest share in the global market. With oats and buckwheat grains etc being the more popular choices. Asia-Pacific is expected to witness higher growths owing to factors like the fast increasing economic development and urbanization.
Well known companies including Kellogg Company, Nestle S.A, SunOpta Inc., Cargill Inc., Cereal Ingredients Inc., Associated British Food Plc, Archer Daniels Midland Company, etc are the major global share holders in this industry. With Kellogg Company bringing up new and innovative projects such as Project K, which is a significantly-sized project, expected to generate between $425 and $475 million of annual cost-savings by 2018. Because cereal has such a strong breakfast position and is usually in the pantry, many people also eat it as a snack. In fact, you might argue that the benefits of eating cereal at breakfast — it’s healthy, tasty, light and convenient — are even more compelling when compared to foods typically considered to be snacks. Capitalizing on that main theme is another growth plan of Kellogg’s called “Win in Breakfast”. This plan is projected to give massive growths by the year 2020.