One can never imagine the number of people who have advised me to take Whey Protein to gain weight. But I’ve always ignored them and stuck to my daily meal. As a result, I’ve stayed thin, or slim as I call it. The power of whey protein has been tested and proved millions of times and thus, keeps up its rich reputation as a healthy and powerful dietary supplement. But what is whey protein?
Whey is the watery part of milk that remains after the formation of curds. Whey Protein is the mixture of globular proteins isolated from whey, the liquid material created as a by-product of cheese production. Milk normally contains both whey and casein protein. The ratios and percentage of these proteins greatly depends on the type of milk. Cow’s milk contains 20% whey and 80% casein protein while human milk contains 60% whey and 40% casein protein. The protein fraction in whey constitutes approximately 10% of the total dry solids in whey. This protein is typically a mixture of beta-lactoglobulin (~65%), alpha-lactalbumin (~25%), bovine serum albumin (~8%)and immunoglobulins. These elements are reason whey has become so popular.
Whey is used all over the world by great athletes, body builders, fitness trainers and millions of people who care about their health. Whey has proven to increase muscle and weight gain and also reduce unnecessary fat from the body. It is often used in combination with various other proteins or boosters, commonly known as blends, to gain maximum benefit. Whey is also believed to have diverse capabilities like reducing the physical and mental stress and also boost the natural hormones. Increase in lifestyle diseases like obesity and a simultaneous rise in the average income of people, good health has moved from necessity to priority. People have been using this product so profoundly now, that it might soon replace milk and its supplements. Due to this, all the major players in Whey Protein market are training to claim the market.
According to Market Data Forecast’s analysts, the Whey Protein market, currently estimated at USD 7.8 billion, is expected to grow at a CAGR of 7.1% reaching USD 10.99 billion within the next five years. Various players like Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International Inc., Milk Specialties Global, and Maple Island, Inc. are all competing closely to dominate the market. Whey Protein Concentrate(WPC) is the leading product of the Whey protein market due to its high level of Lactose and low level of protein.
Among the various Global Markets, North America dominates the Whey Protein market followed by the European industrialists. While this is the scenario in the west coast, Asia Pacific Markets are fast picking up the trending habit of Whey Supplements.
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