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Pulished Date January, 2021
ID: 10761
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Automotive E-Tailing Market Segmentation By Component Type (Infotainment, Interior Accessories, Engine Components, Tires, and Electrical Products), By Vehicle Type (Passenger Car, Commercial Vehicle and Two-Wheeler), By Vendor Type (OEM and Third-Party) & By Region - Forecasts till 2027

Pulished: January, 2021
ID: 10761
Pages: 175

Market Overview

In 2021, the global Automotive E-tailing was valued at USD 38.9 billion and is estimated to grow at a 11.7% CAGR to reach USD 84.5 billion by 2027. E-tailing is the fastest-growing retail division in the automotive aftermarket sector and is becoming a significant revenue stream for auto parts sales.

E-tailing is defined as the purchase and selling of goods through electronic media (Internet). It includes only the Business-to-Consumer (B2C) segment, where the business sells goods directly to the consumers via online platforms. E-tailing for automotive is growing due to increasing demand for automobile components as vehicle sales are growing. However, certain factors, such as fraud and security concerns, are restraining the Automotive E-tailing market's boom.

Recent Developments

In May 2018, Walmart Inc. signed a deal, becoming the largest shareholder in Indian e-commerce company, Flipkart. The company also announced that the investment would benefit India by providing quality and affordable goods for customers while creating job and supplier opportunities. The deal was completed in August 2018.

In April 2018, Hero MotoCorp launched an e-commerce portal to retail Hero genuine parts and accessories for its two-wheeler products.

In May 2017, Amazon announced its plans to expand its R&D center in Cambridge, the United Kingdom, and is planning to increase the employee strength.

In April 2017, Walmart Inc. planned to increase its number of stores from 21 to 50 in India in the next three years.

Market Drivers

The global Automotive E-Tailing Market is witnessing tremendous growth due to the growing penetration towards online shopping. Besides, the increasing sales of automobiles have led to an increased demand for components and parts, hence driving the market. Moreover, the rising investments in the e-tailing platforms and demand for omnichannel insights propel the market growth.


The major factors restricting the global automotive e-tailing market's growth are online payment frauds and counterfeit parts, prohibiting customers from purchasing automotive components online, thus curtailing the demand. The lack of internet penetration in remote areas of countries like China, India, etc., is another hindrance for the global e-tailing players as the Asia-Pacific is the biggest market for vehicle manufacturing and sales. These factors could negatively affect the increasing demand for automotive e-tailing services globally and could restrict growth.

Market Segmentation

By Component Type

Infotainment segment accounts for the dominant share in the international e-tailing market.

The automotive e-tailing market is at a convergent point where start-ups are coming up with more and better services and discounts and offer the latest technologically advanced products, like sophisticated entertainment and information systems, without compromising the safety quotient of the vehicle.

Consumers, especially youth, are demanding more innovations, which is likely to influence the brand purchase decision. Cars play a crucial role in supporting customers' needs to stay connected. About 72% of younger millennials thought that a vehicle is vital to their social life, and they believe infotainment features as a mandatory while purchasing a vehicle. Along with these, the increasing penetration rate of mobiles is influencing the buying channels.

By Vendor Type

The online sales of automotive components via third-party vendors like Alibaba Group Holding Limited, Amazon.com, Inc., and O'Reilly Auto Parts are estimated to register the fastest growth during the forecast period. The increasing internet penetration coupled with the discount offered are pushing the online sales of automotive components. Low pricing strategy, multiple online offers, and the feature of comparing parts online based on specification, cost, and guarantee, are further propelling the global automotive e-tailing market.

By Vehicle Type

The sales of vehicle parts for the passenger car segment through online channels are the expanding at a rapid pace in this market. The development can be associated with the growing sales of passenger cars worldwide, which at present values about 1 billion. The surge in internet penetration, the rise in the sales of passenger cars & the existing vehicle population, and the ease and cost-efficiency of purchasing parts online are the major factors contributing to this business growth.

Regional Analysis

The customers in North America are using e-tailing more, and about 70-80% of the customers in the area check online before purchasing an automotive part. Online and mobile channels are estimated to value about USD 40 billion in sales for automotive parts and components in North America and Europe combined by 2020.

As auto parts' sales continue to grow, e-tailing has now become one of the most popular sales channels in the USA auto parts market over recent years. It is predicted that the sales at the major auto parts chains in the United States surged 7% year-on-year since 2016, registering a much more significant growth than the combined sales of automotive vehicles in the country, which rose only 1% year-on-year over the last decade.

The Asia Pacific is estimated to be the biggest market for Automotive E-tailing and is anticipated to be heading the global market by the end of the forecast period. This expansion is associated with deepening internet penetration and the popularity of new technologies like smartphones in this region. Emerging countries such as China, Japan, and India are the primary markets for the high vehicle population in the Asia Pacific area.

Key Players

Some of the key players operating in the global automotive e-tailing market are Continental AG (Germany), Robert Bosch GmbH (Germany), and online vendors like AutoZone, Inc. (U.S.), Amazon.com, Inc. (U.S.), Delticom AG (Germany), Wal-Mart Stores, Inc. (U.S.), eBay Inc. (U.S.), Flipkart (India), Advance Auto Parts, Inc. (U.S.), Alibaba Group Holding Ltd. (China), and O'Reilly Automotive Inc. (U.S.)

Impact of COVID-19 on Automotive E-Tailing Market 

The global spread of the coronavirus pandemic has disrupted how people buy products and services and perceive e-commerce. The strict lockdown conditions across the globe and the rising concerns among consumers to go outside and purchase goods have shifted them towards digital channels. Consumers have switched from shops, supermarkets, and shopping malls to online portals to purchase products, ranging from essential commodities to branded goods. 

Since social distancing has been initiated for 2020, the scope of online purchases and online businesses is likely to surge. Many people have started to embrace the concept of online retail and the surge in FTUs (First Time Users) on e-commerce sites is visible.

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Automotive E-Tailing Market, By Component Type                   

                    6.1.1 Infotainment  

                    6.1.2 Interior Accessories  

                    6.1.3 Engine Components 

                    6.1.4 Tires   

                    6.1.5 Electrical Products    

                    6.1.6 Market Size Estimations & Forecasts (2019-2024)        

                    6.1.7 Y-o-Y Growth Rate Analysis         

                    6.1.8 Market Attractiveness Index         

          6.2 Automotive E-Tailing Market, By Vehicle Type                

                    6.2.1 Passenger Car

                    6.2.2 Commercial Vehicle 

                    6.2.3 Two-Wheeler 

                    6.2.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.2.5 Y-o-Y Growth Rate Analysis         

                    6.2.6 Market Attractiveness Index         

          6.3 Automotive E-Tailing Market, By Vendor Type                

                    6.3.1 OEM    

                    6.3.2 Third-Party    

                    6.3.3 Market Size Estimations & Forecasts (2019-2024)        

                    6.3.4 Y-o-Y Growth Rate Analysis         

                    6.3.5 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Component Type 

                    7.2.3 By Vehicle Type        

                    7.2.4 By Vendor Type        

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Component Type 

                    7.3.3 By Vehicle Type        

                    7.3.4 By Vendor Type        

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Component Type 

                    7.4.3 By Vehicle Type        

                    7.4.4 By Vendor Type        

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Component Type 

                    7.5.3 By Vehicle Type        

                    7.5.4 By Vendor Type        

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Component Type 

                    7.6.3 By Vehicle Type        

                    7.6.4 By Vendor Type        

8. Key Player Analysis                           

          8.1 Continental AG           

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 Robert Bosch GmbH              

          8.3 AutoZone, Inc             

          8.4 Amazon.com, Inc                  

          8.5 Delticom AG               

          8.6 Wal-Mart Stores, Inc             

          8.7 eBay Inc           

          8.8 Flipkart            

          8.9 Alibaba Group Holding Ltd              

          8.10 O'Reilly Automotive Inc                 

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  • Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms By Cutting Systems and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Automotive E-Tailing Market By Region, From 2021-2026 ( USD Billion )
  2. Global Automotive E-Tailing Market By Component Type, From 2021-2026 ( USD Billion )
  3. Global Infotainment Market By Region, From 2021-2026 ( USD Billion )
  4. Global Interior Accessories Market By Region, From 2021-2026 ( USD Billion )
  5. Global Engine Components Market By Region, From 2021-2026 ( USD Billion )
  6. Global Tires Market By Region, From 2021-2026 ( USD Billion )
  7. Global Electrical Products Market By Region, From 2021-2026 ( USD Billion )
  8. Global Automotive E-Tailing Market By Vehicle Type, From 2021-2026 ( USD Billion )
  9. Global Passenger Car Market By Region, From 2021-2026 ( USD Billion )
  10. Global Commercial Vehicle Market By Region, From 2021-2026 ( USD Billion )
  11. Global Two-Wheeler Market By Region, From 2021-2026 ( USD Billion )
  12. Global Automotive E-Tailing Market By Vendor Type, From 2021-2026 ( USD Billion )
  13. Global OEM Market By Region, From 2021-2026 ( USD Billion )
  14. Global Third-Party Market By Region, From 2021-2026 ( USD Billion )

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