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Pulished Date February, 2021
ID: 11216
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In-vehicle Infotainment Market Segmentation By Product (Head-UP Display, Navigation Systems, and Others), By Installation (OEM Fitted, Aftermarket), By Application (Passenger Cars, Commercial Vehicles), By Region, And Forecast of 2021 – 2026

Pulished: February, 2021
ID: 11216
Pages: 175

In-vehicle Infotainment Market Size, Trends & Growth (2021 - 2026)

The global in-vehicle infotainment market size was assessed to be USD 17,181.7 million in 2018 and is estimated to progress with a CAGR of 12.6% from 2021 to 2026. Throughout the next few years, the infotainment framework will fill in as the vehicle control center where the display board and the instrument group will be combined into a single huge display that will be a standard component in future vehicles. The incorporation of virtual and augmented reality with in-vehicle infotainment frameworks would enhance the market significantly.


The growing interest for frameworks that can encourage in-vehicle comfort, entertainment, and relaxation, including on-request music, cell phone integration, live sound streaming, and different other entertainment services, is relied upon to drive the global in-vehicle infotainment industry development. Automakers are likewise increasingly incorporating such frameworks in their cars having understood that such highlights can promptly influence a customer's buying choice.

The rising degree of expendable incomes in emerging economies, especially in the Asia Pacific, are allowing clients to spend on very good quality and luxury vehicles that have all these frameworks embedded. Advances in technology have additionally prompted the introduction of cutting edge realistic UIs, voice recognition, intuitive touch screen, and different advantages in these frameworks. All such features look good for the development of the in-vehicle infotainment market over the conjecture time frame.


The car and transportation industry is among the most marketed industries to the ongoing coronavirus episode and is as of now in between this extraordinary uncertainty. COVID-19 is relied upon to significantly affect the supply chain and item interest in the car area. The industry's concern has proceeded onward from being focused on supply chain interruption from China to the sudden fall in demand for car items. The interest for commercial vehicles is relied upon to saturate with the closing of all non-essential administrations. Besides, changes in shopper buying conduct owing to uncertainty due to the pandemic may have genuine ramifications on the not so distant future development of the industry. Then, liquidity setback and money crunch have just affected the sales and marketing of armada administrators, which is additionally expected to spread throughout the next few months.

In-vehicle Infotainment MARKET SEGMENTATION:

Product Insights:

The head-up display (HUD) frameworks are relied upon to be outfitted with augmented reality (AR) innovation, which utilizes a combination of cameras, sensors, Wi-Fi, and GPS to give dynamic information while driving. Even though such a course of action can help the driver in making informed choices, there are rising worries that more than required information showed by the framework can likewise occupy the driver, in this manner compromising with the security of the drivers and travellers.

The extents of the display units are increasing continuously owing to the incorporation of complex sight and sound and security highlights, for example, rear view camera and complete information shows, into these presentations. The screen sizes are supposed to arrive at 7.0 inches and even outperform that breaking point further. Large sized measured showcase units are costly and can thus be found mainly in premium vehicles. TFT-LCD and AMOLED display are a portion of the upcoming display advances that are relied upon to be actualized in infotainment frameworks.

Navigation frameworks have improved promptly owing to cloud network, which empowers real-time location detection and allows integration with multiple portable gadgets. Additionally highlights for example, geotagging, permit the clients to obtain information on a specific area that has been geotagged through digital photos.

Installation Insights:

In light of the installation, the in-vehicle entertainment industry has been divided into the aftermarket and OEM fitted. Aftermarket providers of in-vehicle infotainment frameworks offer these items at lower costs and subsequently the interest in aftermarket frameworks is likely to develop over the conjecture time frame. The prevalence of aftermarket frameworks is additionally expected to develop as aftermarket frameworks can be modified according to the clients' decisions. Besides, the aftermarket providers of in-vehicle infotainment are partnering with manufacturing organizations to bring innovations in their existing items.

OEM fitted items are often costly. They are likewise normalized and thus offer lesser degree for customization. They can be purchased through approved sellers and wholesalers. The items offer advantages, for example, simpler and helpful servicing and maintenance, and are regularly covered under the vehicle manufacturers’ guarantee and warranty. OEM fitted frameworks have an additional advantage of having accessibility to vehicle information, in this manner allowing the firm to carry out marketing campaigns and raising cautions for service and support.

Application Insights:

Passenger cars are increasingly getting acquainted with the utilization of advanced innovation in vehicles. Innovations, for example, motion control and voice-based order frameworks for sight and sound, are relied upon to drive the development of the global in-vehicle infotainment market. The incorporation of these highlights adds to the comfort of the drivers. Simultaneously, the introduction of savvy route and natural way routing helps in ensuring a more secure excursion, in this way driving the development of the in-vehicle infotainment frameworks industry over the figure time frame.

The utilization of infotainment frameworks in business vehicles is especially higher in evolved areas of North America and Europe. In these regions, organizations are utilizing these frameworks to deal with their armada by obtaining constant information regarding the vehicles' area. Vehicle proprietors are additionally tracking fuel utilization leveraging these frameworks. Different advantages gave by these frameworks include tracking the drivers' presentation and identifying the regions of progress.

The growing inclination for implementing a head-up show (HUD) in business vehicles is supposed to drive the development of the business vehicles portion. HUD can especially improve driver wellbeing in business vehicles. Market members, for example, Continental AG, were among the initial ones to introduce a HUD set-up in business autos in 2016. They are additionally looking forward to enormous scope commercialization.


The North American in-vehicle infotainment market produced the most noteworthy income of USD 5,723.1 million in 2018. North America is home to the key industry members and thus the region has taken a lead in the turn of events and selection of cutting edge in-vehicle infotainment frameworks. The growing inclination for voice recognition frameworks and driver distraction mitigation frameworks is estimated to drive the development of the regional market.

The Asia Pacific regional industry is assessed to develop at the most noteworthy rate over the anticipated time frame. The growing degrees of extra cash of customers are especially allowing them to purchase personal vehicles with the most recent features and comforts. The rising deals of premium vehicles in China are especially expected to add to the development of the Asia Pacific in-vehicle infotainment market. Besides, increasing appropriation of cell phones combined with the rising interest for in-vehicle infotainment frameworks with cell phone integration innovation is relied upon to drive the regional market development over the estimated period.


Key players in the market include Continental AG, Harman International, Alpine Electronics, Panasonic Corporation, Denso Corporation, Pioneer Corporation, Visteon Corporation, Clarion Corporation, JVC KENWOOD Corporation, and Delphi Automotive PLC, among others.

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 In-vehicle Infotainment Market, By Product          

                    6.1.1 Head-UP Display      

                    6.1.2 Navigation Systems  

                    6.1.3 Market Size Estimations & Forecasts (2021-2026)        

                    6.1.4 Y-o-Y Growth Rate Analysis         

                    6.1.5 Market Attractiveness Index         

          6.2 In-vehicle Infotainment Market, By Application               

                    6.2.1 Passenger Cars        

                    6.2.2 Commercial Vehicles

                    6.2.3 Market Size Estimations & Forecasts (2021-2026)        

                    6.2.4 Y-o-Y Growth Rate Analysis         

                    6.2.5 Market Attractiveness Index         

          6.3 In-vehicle Infotainment Market, By Installation               

                    6.3.1 OEM Fitted    

                    6.3.2 Aftermarket   

                    6.3.3 Market Size Estimations & Forecasts (2021-2026)        

                    6.3.4 Y-o-Y Growth Rate Analysis         

                    6.3.5 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Product     

                    7.2.3 By Application

                    7.2.4 By Installation

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Product     

                    7.3.3 By Application

                    7.3.4 By Installation

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Product     

                    7.4.3 By Application

                    7.4.4 By Installation

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Product     

                    7.5.3 By Application

                    7.5.4 By Installation

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Product     

                    7.6.3 By Application

                    7.6.4 By Installation

8. Key Player Analysis                           

          8.1 Continental AG           

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 Harman International            

          8.3 Alpine Electronics                 

          8.4 Panasonic Corporation          

          8.5 Denso Corporation                

          8.6 Pioneer Corporation              

          8.7 Visteon Corporation              

          8.8 Clarion Corporation               

          8.9 JVC KENWOOD Corporation              

          8.10 Delphi Automotive PLC                 

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of by type, by application, by end-user, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global In-vehicle Infotainment Market By Region, From 2021-2026 ( USD Billion )
  2. Global In-vehicle Infotainment Market By Product, From 2021-2026 ( USD Billion )
  3. Global Head-UP Display Market By Region, From 2021-2026 ( USD Billion )
  4. Global Navigation Systems Market By Region, From 2021-2026 ( USD Billion )
  5. Global In-vehicle Infotainment Market By Application, From 2021-2026 ( USD Billion )
  6. Global Passenger Cars Market By Region, From 2021-2026 ( USD Billion )
  7. Global Commercial Vehicles Market By Region, From 2021-2026 ( USD Billion )
  8. Global In-vehicle Infotainment Market By Installation, From 2021-2026 ( USD Billion )
  9. Global OEM Fitted Market By Region, From 2021-2026 ( USD Billion )
  10. Global Aftermarket Market By Region, From 2021-2026 ( USD Billion )

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