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Pulished Date April, 2021
ID: 9603
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Anti-Aging Products Market by Product (Skin Care, and Hair Care), by Distribution Channel (Supermarkets & Hypermarkets, and Online), by Demography (Generation X, Generation Y, and Baby Boomer), and by Region – Global Industry Analysis Forecast Report to 2021-2026

Pulished: April, 2021
ID: 9603
Pages: 175

Anti-aging Products Market Share, Size, and Trends 2026:

Anti-aging Products Market size is determined to develop at a compound annual growth rate (CAGR) of 6.5% over the anticipated period 2021-2026

Anti-aging is a term widely used for the processes that either stop or slow down the body’s physical changes that occur as a result of aging. Based on demographics, the primary concerns are the aging of skin and hair among other concerns. The anti-aging market provides a variety of products to its consumers including anti-wrinkle and anti-stretch creams, UV absorbers, and others. Anti-aging products are enriched with antioxidants and they help in the hydration of the skin. Hair-related aging problems are taken care of by various hair colors, conditioners, shampoo, oils, and serums.

In recent years, the anti-aging products market has witnessed stability with a decent growth rate. The market of anti-aging products and services is being fueled by not only the aging population but the growing consciousness among the younger generation regarding physical appearance. Growing health and beauty concerns are foreseen to impel the business growth in the foreseen years. The demand for safer, more effective, and innovative anti-aging products attracts investments in the Research & Development department by the leading companies. The market will also be driven by advancements in technology, strict regulations, and the growing demand for natural products.

Market Growth Rate and Trends:

  • One of the key trends for the popularity of the anti-aging products market is the availability of online platforms. Penetration of the internet is leading to the growing awareness about anti-aging products among potential customers. Sales through the online platform has made the products easily accessible to consumers across the world.
  • Rising aged population across the globe – With the improvement in the healthcare system, life expectancy has increased around the world. Almost every country in the world is witnessing a growth in the number of their aged population. The global trend to maintain physical appearance among the population has led to the prosperity of the anti-aging products market.  The market surge can also be attributed to the improved purchasing power in developed and developing nations.
  • Due to awareness regarding the side-effects of the products, companies are actively involved in Research & Development activities for the development of organic products and expansion of their product portfolios.

Impact of Covid-19 on the Market on Anti-aging Products Market:

Anti-aging products market is part of the Beauty and Personal care Industry (BPC). In the Covid-19 pandemic wake, the industry has witnessed a decline but not very severe as compared to the other industries. The pandemic has shifted the consumer behavior in the industry towards products that are safe and reliable. Products with longer shelf life and minimal contamination risk are expected to stand out in the following years. The pandemic has uplifted the online business platforms forcing the businesses to shift to E-commerce channels in order to survive in the declining economy.

Market Dynamics"

Anti-aging Products Market Drivers:

  • Growing demand for cosmetic products with multiple functions like anti-wrinkle creams are driving the growth of anti-aging products market. Beauty consciousness and aesthetic appearance are the primary factors for the growth of the anti-aging products market.
  • The varying lifestyle of individuals coupled with improved purchasing power on personal care products is leading to market growth. The presence of online platforms has made the availability of products easier for the consumer with a wide range of options to choose from.
  • The market is being fueled by the technological advancement in the industry along with the development of a variety of products resulting in frequent product launches. The development of organic products has marked a surge in consumer demand. Technological giants are increasingly investing to identify the root cause of aging and find a solution.
  • The adoption of anti-aging products among the younger generation has led to the expansion of the anti-aging products market’s customer base.
  • The rising population of people aged 35 years or more has seen an inclination towards anti-aging products due to growing beauty consciousness among both genders. With the overall growing stress among individuals, early aging is prevalent among the population. The market is also expected to be boosted by the increasing medical tourism for cosmetic surgeries.

Anti-aging Products Market Restraints:

  • Side-effects of the chemicals present in the anti-aging products acts a restraint for the market growth. These chemicals damage the skin. To overcome this challenge, companies are involved in the development of organic products.
  • Another restriction for the anti-aging products market comes with the obtainment of raw materials to produce anti-wrinkle products.

Recent Developments:

In 2018, Estee Lauder successfully launched a line of products under the brand of Perfectionist Pro collection after 10 years of R&D. The products launched aim to help in repairing the skin naturally with the assistance of Rapid Firm + Lift Treatment Acetyl Hexapeptide-8.

In 2013, Calico Company was introduced by Google. The focus of the company was with health and well-being, particularly for aging and diseases associated with it.

Anti-aging Products Market Segmentation:


  • Skincare
  • Haircare

The skincare segment dominated the market and is expected to retain its dominance over the forecast period. The segment held 57.75% of the market share in 2018. The segment contains a variety of products. Regular R&D investments in the development of new products are expected to drive the segment growth.


  • Generation X
  • Generation Y
  • Baby boomers

Baby Boomers segment owned 36.81% market share in the year 2018. Generation X is anticipated to witness the highest compound annual growth rate (CAGR) in the forecast period owing to their consciousness regarding appearances and willingness to spend money for the products. Generation Y is expected to witness a significant CAGR. Generation Y refers to people born between 1980-1990. Promotional activities and increased marketing will spur the demand for anti-aging products in Generation Y.

Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online

In 2018, the supermarkets & hypermarkets segment owned over 50% of the market share. Extensive promotional campaigns lead to growth in the segment. Currently, the online segment is experiencing growth and is expected to register a significant share in the market at the end of the forecast period. The expected CAGR for the online segment is 7.3% in the forecast period.

Geographical and Regional Presence:   

Global anti-aging market can be divided into five major key regions based on geography: North America, Latin America, Europe, Middle East & Africa, and the Asia Pacific.

In 2018, North America held the majority of the anti-aging market share, which accounted for over 35%. The majority of the population in the U.S. believes in living a healthy lifestyle. Therefore, a significant proportion of adults have daily usage of anti-aging products.

Asia Pacific region is expected to grow with the highest CAGR in the forecast period. Increasing awareness among the population and improved purchasing power are the drivers for the market growth in this region. Countries in the Asia Pacific comprise a large population of Generation X which will serve as a favorable factor for market growth.

South America is also expected to pick up the pace in anti-aging product market growth owing to the growing middle-class population and increased expenditure towards aesthetics in countries like Brazil. The rapid aging of the population in the Middle East & Africa is likely to popularize the anti-aging market in the forecast period.

Competition in the marketplace:

The major proportion of the market share is held by a few prominent players in the industry. The major strategy adopted by the companies in order to increase their customer base is to introduce new and innovative products with organic ingredients. Companies are expanding their product portfolios to offer a variety of products to consumers based on their choice, skin types, and purchasing power.

Key Players

  • Allergan
  • PhotoMedex
  • Orlane
  • L’Oreal
  • Olay
  • Beiersdorf
  • Johnson & Johnson
  • Shiseido
  • Lumenis
  • Proctor & Gamble

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods    

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends    

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Anti-Aging Market, By Product                          

                                6.1.1 Skin Care  

                                6.1.2 Hair Care  

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Anti-Aging Market, By Distribution Channel                 

                                6.2.1 Supermarkets & Hypermarkets     

                                6.2.2 Online       

    6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Anti-Aging Market, By Demography                

                                6.3.1 Generation X         

                                6.3.2 Generation Y          

                                6.3.3 Baby Boomer         

    6.3.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.5 Y-o-Y Growth Rate Analysis             

                                6.3.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)

                                7.2.1 By Country              



                                7.2.2 By Product              

                                7.2.3 By Distribution Channel     

                                7.2.4 By Demography    

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product              

                                7.3.3 By Distribution Channel     

                                7.3.4 By Demography    

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product              

                                7.4.3 By Distribution Channel     

                                7.4.4 By Demography    

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product              

                                7.5.3 By Distribution Channel     

                                7.5.4 By Demography    

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product              

                                7.6.3 By Distribution Channel     

                                7.6.4 By Demography    

8. Key Player Analysis                                    

                8.1 Allergan                       

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 PhotoMedex                             

                8.3 Orlane                          

                8.4 L’Oreal                          

                8.5 Olay                               

                8.6 Beiersdorf                   

                8.7 Johnson & Johnson                 

                8.8 Shiseido                       

                8.9 Lumenis                       

                8.10 Proctor & Gamble                 

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Product, By Distributional Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Anti-Aging Market By Region, From 2021-2026 ( USD Billion )
  2. Global Anti-Aging Market By Product, From 2021-2026 ( USD Billion )
  3. Global Skin Care Market By Region, From 2021-2026 ( USD Billion )
  4. Global Hair Care Market By Region, From 2021-2026 ( USD Billion )
  5. Global Anti-Aging Market By Distribution Channel, From 2021-2026 ( USD Billion )
  6. Global Supermarkets & Hypermarkets Market By Region, From 2021-2026 ( USD Billion )
  7. Global Online Market By Region, From 2021-2026 ( USD Billion )
  8. Global Anti-Aging Market By Demography, From 2021-2026 ( USD Billion )
  9. Global Generation X Market By Region, From 2021-2026 ( USD Billion )
  10. Global Generation Y Market By Region, From 2021-2026 ( USD Billion )
  11. Global Baby Boomer Market By Region, From 2021-2026 ( USD Billion )

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