Asia Pacific Facial Treatment Market

APAC Facial Treatment Market Size (2023 to 2028)

The Asia Pacific Facial Treatment market size was around USD 250.16 million in 2023. It is expected to grow at a CAGR of 7.5% to reach USD 359.14 million by 2028. It captures 25% of the global market.

The APAC market for facial treatment is expected to be driven by rising awareness among the people about health and hygiene, increasing the demand for natural or organic products in APAC. Additionally, improving healthcare infrastructure is expected to provide lucrative opportunities for new market entrants, which is most likely to accelerate market growth. For example, Ro, a direct-to-consumer virtual health firm, said in May 2020 that it would launch "nightly defensive skincare," a personalized prescription skincare product based on lifestyle variables, skincare objectives, and age. Furthermore, for participants in the Asia Pacific face care market, increasing Internet penetration is projected to provide attractive development possibilities.

Major companies in the region are focused on investing in environmental conservation activities; for instance, KOSÉ Corporation announced its 'SAVE the BLUE' effort across Japan, China, Taiwan, Hong Kong, South Korea, Thailand, Singapore, Malaysia, Indonesia, and the United States in March of this year. During the campaign time, the firm declared that it would donate to finance environmental conservation initiatives for areas equal to the total surface area of the bottom of all qualifying SEKKISEI goods purchased by customers. Growing adoption of advanced cosmetic products among men in emerging countries such as China, Japan, and India positively impacts market growth.

However, supermarkets and departmental stores have currently opted for sales channels for the cosmetic market development in the region. Skin and sun care products have the highest revenue share in cosmetics, owing to strong demand from both men and women in the APAC region. In addition, shampoos, conditioners, hair styling creams and gels, hair color, moisturizing lotions, face wipes, deodorants, and perfumes are among the most popular cosmetics among males. Consequently, the male user group accounted for around 19 percent of the revenue in the Asia Pacific cosmetics market.

This research report on the APAC facial treatment market has been segmented and sub-segmented into the following categories:

By Product Type:

• IPL Devices              
• RF Devices               
• Ultrasound Devices             
• LED Devices             
• Laser-Based Devices 

By End User:

• Dermatology Clinics             
• Beauty Clinics

By Country:

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC

Geographically, The Asia Pacific is expected to showcase a significant growth rate during the forecast period due to the growing demand for face creams, anti-aging, and skin whitening products. The Procter & Gamble Company, Johnson and Johnson Ltd., and Kose Corp. are some of Asia Pacific's largest retailers. Furthermore, the growing use of skin-whitening chemicals has increased the demand for long-lasting product variants in this region.

The Chinese facial treatment market is expected to be the most lucrative regional market in the APAC region during the forecast period. China is one of the world’s hotspots for fastest-growing beauty markets, adopting industry-leading innovations and setting trends globally. In addition, the increasing penetration of the internet in the country is majorly influencing market growth. For example, according to the China government-backed Market Intelligence & Consulting Institute, internet penetration in China reached 61.2 percent in the first half of 2019, with 854 million online users by the end of June 2019, as reported by China Internet Watch.

The Indian facial treatment market is one of the promising countries in the Asia Pacific has the largest growth over the forecast period. Haircare products are developing as the most wealthy and cost-effective approach to address hair thinning, loss of volume, dryness, and various other hair-related issues among customers in Asian nations like India. Hindustan Unilever maintained its market leadership due to the growth of its iconic brands like Dove and Sunsilk. At the same time, Patanjali Ayurved had the fastest sales growth rate in the Indian market in 2019. Furthermore, as the internet's penetration grows, online channels for acquiring consumer products have grown rapidly in India during the last three or four years.

KEY MARKET PLAYERS:

Some of the major companies dominating the APAC facial treatment market profiled in this report are Lutronic Corporation, Cutera Inc., Lynton Lasers Ltd., Sciton Inc., Alma Lasers Ltd., Solta Medical Inc., Lumenis Ltd., Cynosure Inc., Strata Skin Sciences Inc., Syneron Medical Ltd., Venus Concept Canada Corporation, and Fotona d.d.