Asia Pacific Caffe Latte Market was worth USD xx billion in 2022 and is projected to grow at a CAGR of xx%, to reach USD xx billion by 2027
Latte is a type of coffee drink made using steamed milk and espresso. There are several variants for making this by replacing coffee. The alternatives to coffee include matcha or turmeric, masala chai and other types of milk substitutes such as soy milk or almond milk. It is also known as wet cappuccino in certain regions. This Italian-origin beverage is very popular in Europe and is a part of their breakfast for many years. It is similar to cappuccino except the milk foam is thin in a latte. Iced Latte is rapidly gaining popularity among people, especially among young patrons of coffee beverages. Latte even plays a minor role in defining the politicians of some countries.
The rapidly growing urban population and increasing popularity of coffee beverages among young people are the major factors driving the Caffe Latte market. Availability of Caffe Lattes in almost all the coffee shops and restaurants, the presence of large numbers of loyal consumers of latte, new and exotic variants such as almond milk and masala chai, and the rising population with disposable incomes are propelling the Caffe Latte market. However, high prices of lattes and less penetration in the rural population are restraining the growth of the market.
The Caffe Latte market is categorized by
product
distribution channel
Based on the product
Traditional Style Cappuccino
Wet Cappuccino
Dry Cappuccino
Flavored Cappuccino
Iced Cappuccinos
Traditional style cappuccinos account for the largest market share in the Caffe latte market. However, flavored cappuccinos and iced cappuccinos are rapidly gaining popularity among consumers.
On the basis of the distribution channel,
Restaurants
Coffeehouses
Vending Machines
Coffeehouses are the largest market segment in terms of distribution whereas usage of vending machines is increasing in office spaces, supermarkets and convenience stores.
China
India
Japan
Australia
Japan
Asia Pacific is the fastest-growing market segment due to the increasing urban population and increase in demand for western food and beverages. An increase in disposable incomes in emerging countries such as India also drives the caffe latte market.
Starbucks
Brad Barry Company
Innovative Beverage Concepts, Inc
Vita Coco
Weebly
Dunkin Donuts
Aroma Espresso Bar
Baristas
Café Coffee Day
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