The Asia Pacific Carbonated Ready to Drink Tea Market was worth USD xx billion in 2016 and is projected to grow at a CAGR of xx%, to reach USD xx billion by 2021. Tea is one of the most consumed beverages in the world after water. It is consumed for variety of purposes such as the health benefits offered by it or for the taste and flavor. The tea market has witnessed a boom after the introduction ready to drink tea. Due the health concerns such as diabetes, consumption of carbonated cold drinks is reduced. Hence, traditional tea consumers and carbonated drink consumers are immediately attracted to the carbonated RTD tea.
The health benefits offered by the anti-oxidants present in tea and the decrease in the demand for sodas and other high calorie carbonated beverages are the major factors driving the market growth. Introduction of innovative products in RTD teas such as matcha and several flavors, availability of the products in non-traditional retail outlets and changing drinking habits of consumers are propelling the growth of the market. However, high prices of the products are expected to hinder the market growth.
The Carbonated Ready to Drink Tea market is categorized by products, ingredients, packaging, distribution channel and region. Based on products, the market is categorized into energy drinks, recreational drinks and others. Recreational drinks hold the largest market share. Based on ingredients, the market is categorized into Starter cultures, yeast and yeast extract. Based on the packaging, the market is categorized into metal tins and plastic bottles. Plastic bottles hold the largest market share as they can be recycled and also they are easier in case of bulk purchases. Metal cans are expected to be the fastest growing segment due to they are cheaper to manufacture. Based on distribution channel, the market is categorized into Retailers, Supermarkets, Convenience Stores and Online Stores. Supermarkets are the largest revenue generators for carbonated ready to drink teas.
On the basis of region, the Asia Pacific Carbonated Ready to Drink Tea market is categorized into China, India, Japan, Australia and Japan. Asia Pacific is the fastest growing market segment due to the huge consumer base for tea and increasing demand for western beverage products. Asia pacific is the largest tea leaves producing region and hence the demand for tea.
Some of the major players in Carbonated Ready to Drink Tea market are Nestle, Suja Juice, Unilever, PepsiCo, Coca-Cola, Lactalis, Starbucks and Sunny Delight Beverages.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product
5.1.1 Introduction
5.1.2 Energy Drinks
5.1.3 Recreational Drinks
5.1.4 Others
5.1.5 Y-o-Y Growth Analysis, By Product
5.1.6 Market Attractiveness Analysis, By Product
5.1.7 Market Share Analysis, By Product
5.2 Ingredients
5.2.1 Introduction
5.2.2 Starter Cultures
5.2.3 Yeast
5.2.4 Yeast Extract
5.2.5 Y-o-Y Growth Analysis, By Ingredients
5.2.6 Market Attractiveness Analysis, By Ingredients
5.2.7 Market Share Analysis, By Ingredients
5.3 Packaging
5.3.1 Introduction
5.3.2 Metal Tin
5.3.3 Plastic Bottle
5.3.4 Y-o-Y Growth Analysis, By Packaging
5.3.5 Market Attractiveness Analysis, By Packaging
5.3.6 Market Share Analysis, By Packaging
5.4 Distribution Channel
5.4.1 Introduction
5.4.2 Retailers
5.4.3 Supermarkets
5.4.4 Convenience Stores
5.4.5 Online Stores
5.4.6 Y-o-Y Growth Analysis, By Distribution Channel
5.4.7 Market Attractiveness Analysis, By Distribution Channel
5.4.8 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Product
6.1.3.3 By Ingredients
6.1.3.4 By Packaging
6.1.3.5 By Distribution Channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Ingredients
6.1.4.4 By Packaging
6.1.4.5 By Distribution Channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Ingredients
6.1.5.4 By Packaging
6.1.5.5 By Distribution Channel
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Nestle
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Suja Juice
8.3 Unilever
8.4 PepsiCo
8.5 Coca-Cola
8.6 Lactalis
8.7 Starbucks
8.8 Sunny Delight Beverages
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
