Asia Pacific Fast Food Market By Product (Burger/Sandwich, Pizza/Pasta, Chicken, Asian/Latin American Food, Sea-food, Snacks, And Mexican), By Distribution Channel (Quick Service Restaurant (QSR) And Street Vendors), And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

Asia Pacific Fast Food Market By Product (Burger/Sandwich, Pizza/Pasta, Chicken, Asian/Latin American Food, Sea-food, Snacks, And Mexican), By Distribution Channel (Quick Service Restaurant (QSR) And Street Vendors), And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

ID: 4369 | Pages: 145 | April 2018 | Region: Asia Pacific


Fast food generally refers to mass-produced food that is prepared and served very quickly. The food is less nutritionally valuable compared to other foods and dishes. Typically meal with less preparation time can be considered fast food, the term more specifically refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. Fast food is considered as the empty calorie food. An empty calorie food can be defined as food with the bulk of calories and fewer or no micronutrients. Globalization and urbanization had heavily impacted on the intake routine of consumers and fascinated them towards fast food.

Asia Pacific Fast Food Market is worth USD xx million in 2018 and estimated to grow at a CAGR of xx.xx%, to reach USD xx million by 2023. The Asia Pacific Fast Food market is developing at an exceptionally quick pace.

The significant driver is the increasing urban population and their requirement for inexpensive and faster options for their meal. Also surge in changing lifestyles and taste preferences of the consumers in developed and developing nations is boosting the industry. Also growing food and beverage industries are further expected to boost this industry. However increasing awareness about harmful effects of fast food is going to limit the growth of this industry.

The market segmentation on the basis of Type is- chicken, burger/sandwich, Asian/Latin American food, pizza/pasta, seafood, and others. Burger/sandwich held the largest market size amongst all owing to the wide range of product line like hamburgers, cheeseburgers, and giant burgers among others. The market segmentation according to Distribution Channel is - Quick Service Restaurant (QSR), Street Vendors and others.

Asia Pacific is geographically segmented into China, India, Japan, South Korea, Taiwan, Australia and South East Asia. Asia Pacific has significant growth owing to growing population and changing consumer preferences.

Domino’s Pizza, Burger King, KFC, Subway, Dunkin’ Donuts, McDonald’s, Hardee’s, Pizza Hut, Firehouse Subs, and Auntie Anne’s are the leaders in the Asia Pacific Fast Food market.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Product                        

                                5.1.1 Introduction           

                                5.1.2 Burger/Sandwich 

                                5.1.3 Pizza/Pasta             

                                5.1.4 Chicken    

                                5.1.5 Asian/Latin American Food              

                                5.1.6 Sea-Food 

                                5.1.7 Others (Snacks, Mexican etc.)        

                                5.1.8  Y-o-Y Growth Analysis, By Product              

                                5.1.9  Market Attractiveness Analysis, By Product            

                                5.1.10  Market Share Analysis, By Product            

                5.2 Distribution Channel                               

                                5.2.1 Introduction           

                                5.2.2 Quick Service Restaurant (QSR)     

                                5.2.3 Street Vendors     

                                5.2.4 Others      

                                5.2.5 Y-o-Y Growth Analysis, By Distribution Channel      

                                5.2.6 Market Attractiveness Analysis, By Distribution Channel    

                                5.2.7 Market Share Analysis, By Distribution Channel      

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Product

                                                6.1.3.3 By Distribution Channel

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Product

                                                6.1.4.3 By Distribution Channel

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Product

                                                6.1.5.3 By Distribution Channel

                6.2 China                             

                6.3 India                              

                6.4 Japan                            

                6.5 South Korea                               

                6.6 Australia                      

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 MCDONALD'S                            

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 AUNTIE ANNE'S                        

                8.3 FIREHOUSE SUBS                     

                8.4 DUNKIN' DONUTS                   

                8.5 BURGER KING                           

                8.6 KFC                

                8.7 SUBWAY                      

                8.8 DOMINO'S PIZZA                     

                8.9 PIZZA HUT                   

                8.10 HARDEE'S                  

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms by type, packaging and meat type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the North america market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Asia Pacific Fast Food Market By Type, From 2018-2023 ( USD Million )
  2. Asia Pacific Chicken Market By Region, From 2018-2023 ( USD Million )
  3. Asia Pacific Burger/Sandwich Market By Region, From 2018-2023 ( USD Million )
  4. Asia Pacific Asian/Latin American Food Market By Region, From 2018-2023 ( USD Million )
  5. Asia Pacific Pizza/Pasta Market By Region, From 2018-2023 ( USD Million )
  6. Asia Pacific Sea-Food Market By Region, From 2018-2023 ( USD Million )
  7. Asia Pacific Others Market By Region, From 2018-2023 ( USD Million )
  8. Asia Pacific Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
  9. Asia Pacific Quick Service Restaurant (QSR) Market By Region, From 2018-2023 ( USD Million )
  10. Asia Pacific Street Vendors Market By Region, From 2018-2023 ( USD Million )
  11. Asia Pacific Others Market By Region, From 2018-2023 ( USD Million )
  12. Japan Fast Food Market By Type, From 2018-2023 ( USD Million )
  13. Japan Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
  14. China Fast Food Market By Type, From 2018-2023 ( USD Million )
  15. China Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
  16. India Fast Food Market By Type, From 2018-2023 ( USD Million )
  17. India Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
  18. Australia Fast Food Market By Type, From 2018-2023 ( USD Million )
  19. Australia Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
  20. South Korea Fast Food Market By Type, From 2018-2023 ( USD Million )
  21. South Korea Fast Food Market By Distribution Channel, From 2018-2023 ( USD Million )
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