The Asia Pacific Potato Processing Market was worth USD 8.94 billion in 2018 and estimated to be growing at a CAGR of 6.12%, to reach USD 12.03 billion by 2023. Potatoes are used for a wide range of purposes, and not just as a vegetable for cooking at home. In fact, it is estimated that less than fifty percent of potatoes grown worldwide are consumed fresh. The rest are processed into potato food ingredients and food products; fed to cattle, chickens and pigs, processed into starch for industry; and re-used as seed tubers for producing the next season’s potato crop.
Fresh potatoes are boiled, baked or fried and used in a staggering range of recipes such as potato pancakes, mashed potatoes, potato dumplings, potato soup, twice-baked potatoes, potato salad and potatoes au gratin among others. But the trend of Asia Pacific consumption of potato as food is shifting from fresh potatoes to processed, added-value, food products. One of the key items in that category is frozen potatoes, which includes most of the French-Fries served in fast-food chains and restaurants worldwide. The world’s appetite for factory-made French-Fries has been put at more than seven million tons a year. Another processed product, the potato crisp is the long-standing king of snack foods in a lot of developed countries. Dehydrated potato flakes are used in retail mashed potato products, as ingredients in snacks, also as food aid.
The driving factors of Asia Pacific Potato Processing market are growth in demand for applications such as prepared ready meals and snack foods and with the growth in consumer preferences for convenience foods to save efforts and time. Rise in the number of retail channels such as supermarkets and hypermarkets, quick growth of the fast food industry, industrialization policies adopted by governments of developing economies are also expected to propel the growth of the potato processing market during the forecast period.
The Asia Pacific Potato Processing market is segmented based on type into chips and snack pellets, frozen, dehydrated and other types. On the basis of application, the market is divided into ready to cook and prepared meals, snacks and other applications. By distribution channel, the market is categorised into foodservice and retail. Among the distribution channels, foodservice segment has the largest share. Frozen segment is the largest market share holder in the potato processing market, owing to factors such as lesser time required for preparation of meals and growing preference of consumers for convenience foods.
The Asia Pacific Potato Processing market is divided based on geography into India, China, Japan, Australia and other parts of the region. Asia Pacific has the largest market for potato processing in the world and it is also the fastest growing region in the world. It high growth can be attributed to factors such as huge populations and large production quantities of potato in developing parts of the region such as China and India. Factors such as growing demand for ready meals & snacks and growth of fast food industry are expected to drive the market growth in the region.
Some of the major players in the market are Lamb Weston Holdings, Inc. (U.S.), The Kraft Heinz Company (U.S.), J.R. Simplot Company (U.S.), McCain Foods Limited (U.S.), Agristo NV (Belgium), Farm Frites International B.V. (Netherlands), J.R. Short Milling Company (U.S.), Intersnack Group GmbH & Co. KG (Germany), Idahoan Foods, LLC (U.S.), AGRANA Beteiligungs-AG (Austria), and Aviko B.V. (Netherlands).
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Chips and Snack Pellets
5.1.2 Frozen
5.1.3 Dehydrated
5.1.4 Other Types
5.1.4.1 Potato
5.1.4.2 Potato granules
5.1.4.3 Flour
5.1.4.4 Starch
5.1.5 Y-o-Y Growth Analysis, By Type
5.1.6 Market Attractiveness Analysis, By Type
5.1.7 Market Share Analysis, By Type
5.2 Application
5.2.1 Ready to Cook and Prepared Meals
5.2.2 Snacks
5.2.3 Other Applications
5.2.3.1 Food Additives in Soups
5.2.3.2 Gravies
5.2.3.3 Bakery
5.2.3.4 Desserts
5.2.4 Y-o-Y Growth Analysis, By Application
5.2.5 Market Attractiveness Analysis, By Application
5.2.6 Market Share Analysis, By Application
5.3 Distribution Channels
5.3.1 Foodservice
5.3.2 Retail
5.3.3 Y-o-Y Growth Analysis, By Distribution Channels
5.3.4 Market Attractiveness Analysis, By Distribution Channels
5.3.5 Market Share Analysis, By Distribution Channels
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Type
6.1.3.2 By Application
6.1.3.3 By Distribution Channels
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Type
6.1.4.2 By Application
6.1.4.3 By Distribution Channels
6.1.5 Market Share Analysis
6.1.5.1 By Type
6.1.5.2 By Application
6.1.5.3 By Distribution Channels
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Lamb Weston Holdings, Inc.
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 The Kraft Heinz Company (U.S.)
8.3 J.R. Simplot Company
8.4 McCain Foods Limited
8.5 Agristo NV
8.6 Farm Frites International B.V.
8.7 J.R. Short Milling Company
8.8 Intersnack Group GmbH & Co. KG
8.9 Idahoan Foods, LLC
8.10 AGRANA Beteiligungs-AG
8.11 Aviko B.V.
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
