Asia Pacific Vitamin Fortified And Mineral Enriched Food And Beverage Market By Ingredients (Vitamin [Vitamin A, Vitamin C, Vitamin D, Others], Minerals [Iron, Iodine, Docosahexaenoic Acid, Folic Acid, Selenium, Copper, Zinc, Others]), Application (Foods [Cereals And Cereal Based Products, Confectionary Products], Beverages [Milk And Dairy Products, Juices, Fats And Oils], Others [Flour, Tea, Rice, Infant Formulas]) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

Asia Pacific Vitamin Fortified And Mineral Enriched Food And Beverage Market By Ingredients (Vitamin [Vitamin A, Vitamin C, Vitamin D, Others], Minerals [Iron, Iodine, Docosahexaenoic Acid, Folic Acid, Selenium, Copper, Zinc, Others]), Application (Foods [Cereals And Cereal Based Products, Confectionary Products], Beverages [Milk And Dairy Products, Juices, Fats And Oils], Others [Flour, Tea, Rice, Infant Formulas]) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

ID: 4204 | Pages: 145 | April 2018 | Region: Asia Pacific


Inclination towards healthier lifestyle, rising health concerns and chronic diseases made people to intake the vitamin fortified and mineral enriched foods and beverages. Food enrichment is the process of adding minerals and vitamins to the food which was lost during storage or manufacturing. It is one of the important strategy identified by WHO, for increasing the minerals and vitamin intake at the global level.

Asia Pacific Vitamin Fortified and Mineral Enriched Food and Beverage Market was worth USD 10.06 billion in 2018 and estimated to be growing at a CAGR of 8.45%, to reach USD 15.09 billion by 2023.

This market is mostly the line extension of food and beverage domain. So, the acceleration of food and beverage market leads to rise in vitamin enrichment food and beverage market. Nutrition beyond the required levels also result in blood pressure, obesity and other diseases. Some countries like Denmark had banned the vitamin and mineral enrichment for certain products. These products are increasing their popularity in all age groups. Malted heath drinks are highly preferred by youth population.

Growing awareness related to nutrient deficiencies and changing lifestyle, Asia-Pacific health concerns, increasing population, people willing to spend most of the disposable income on healthy food, rising demand for packed and ready-to-eat meals, high investments in product innovation and development by medium and large market players and rising significance for preventive medicines are the factors driving the growth of the Asia-Pacific Vitamin Fortified and Mineral Enriched Foods and Beverages Market. However, nutrients fortifications have risks associated with an account of related side effects, ethical issues, lack of skilled people and in developing countries, people unwilling to pay more on vitamin and nutrients enriched food.

The Asia Pacific vitamin fortified and mineral enriched food & beverage market is segmented based on the ingredients, application and geography. Ingredient segment is segmented into Vitamin and Minerals. Vitamins is categorised into Vitamin A, Vitamin C, Vitamin D and other vitamins. Minerals are categorised into Iron, Iodine, Docosahexaenoic acid, Folic acid, Selenium, Copper, Zinc and other minerals. On the basis of Application, the market is segmented into food, beverage and others. Food is sub segmented into cereals and cereal based products and confectionary products. Beverages is sub segmented into milk and dairy products, juices, fats and oils. There are other applications such as flour, tea, rice and infant formulas. Cereals and Juices have the largest market in the Asia-Pacific vitamin fortified and mineral enriched food & beverage market. The Asia-Pacific region is geographically segmented into China, India, Japan, South Korea, and Australia. Asia-pacific is fastest growing due to the emerging economies and increasing number of vitamin deficiency diseases.

Some of the key market players in the Asia-Pacific vitamin fortified and mineral enriched food & beverage market are Ocean Spray Cranberries, Inc., Abbott Laboratories, The Coca-Cola Company, PepsiCo, General Mills, Inc., Campbell Soup, The Proctor & Gamble Company, H.J Heinz, Philip Morris Companies, Kellogg, Hain Food Group Inc., and Land O’Lakes.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Ingredients                 

                                5.1.1 Introduction           

                                5.1.2 Vitamin     

                                                5.1.2.1 Vitamin A

                                                5.1.2.2 Vitamin C

                                                5.1.2.3 Vitamin D

                                                5.1.2.4 Others

                                5.1.3 Minerals   

                                                5.1.3.1 Iron

                                                5.1.3.2 Iodine

                                                5.1.3.3 Docosahexaenoic acid

                                                5.1.3.4 Folic acid

                                                5.1.3.5 Selenium

                                                5.1.3.6 Copper

                                                5.1.3.7 Zinc

                                                5.1.3.8 Others

                                5.1.4  Y-o-Y Growth Analysis, By Ingredients       

                                5.1.5  Market Attractiveness Analysis, By Ingredients     

                                5.1.6  Market Share Analysis, By Ingredients       

                5.2 Application                 

                                5.2.1 Introduction           

                                5.2.2 Foods        

                                                5.2.2.1 Cereals and cereal based products

                                                5.2.2.2 Confectionary products

                                5.2.3 Beverages               

                                                5.2.3.1 Milk and dairy products

                                                5.2.3.2 Juices

                                                5.2.3.3 Fats and Oils

                                5.2.4 Others      

                                                5.2.4.1 Flour and Rice

                                                5.2.4.2 Tea

                                                5.2.4.3 Infant formulas

                                5.2.5 Y-o-Y Growth Analysis, By Application         

                                5.2.6 Market Attractiveness Analysis, By Application       

                                5.2.7 Market Share Analysis, By Appilcation        

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Ingredients

                                                6.1.3.3 By Application

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Ingredients

                                                6.1.4.3 By Application

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Product

                                                6.1.5.3 By Application

                6.2 China                             

                6.3 India                              

                6.4 Japan                            

                6.5 South Korea                               

                6.6 Australia                      

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Ocean Spray Cranberries, Inc.,                           

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Abbott Laboratories                               

                8.3 The Coca-Cola Company                       

                8.4 PepsiCo                        

                8.5 General Mills, Inc.,                  

                8.6 Campbell Soup                          

                8.7 The Proctor & Gamble Company                       

                8.8 H.J Heinz                      

                8.9 Philip Morris Companies                       

                8.10 Kellogg                       

                8.11 Hain Food Group Inc.,                          

                8.12 Land O’Lakes                           

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms by type, packaging and meat type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the North america market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Asia Pacific Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  2. Asia Pacific Vitamin Market By Region, From 2018-2023 ( USD Billion )
  3. Asia Pacific Minerals Market By Region, From 2018-2023 ( USD Billion )
  4. Asia Pacific Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
  5. Asia Pacific Food Market By Region, From 2018-2023 ( USD Billion )
  6. Asia Pacific Beverages Market By Region, From 2018-2023 ( USD Billion )
  7. Asia Pacific Others Market By Region, From 2018-2023 ( USD Billion )
  8. Japan Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  9. Japan Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
  10. China Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  11. China Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
  12. India Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  13. India Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
  14. Australia Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  15. Australia Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
  16. South Korea Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Ingredients, From 2018-2023 ( USD Billion )
  17. South Korea Vitamin Fortified and Mineral Enriched Food and Beverage  Market By Application, From 2018-2023 ( USD Billion )
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