Asia-Pacific Water Enhancers Market By Product Type (Flavoured Drops, Energy Drops And Fitness And Workout Drops) By Active Ingredients Type (Vitamins, Electrolytes, Sweeteners And Anti-oxidants) By Source Type (Fruits, Vegetables, Tea And Coffee And Coconut Water), And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

Asia-Pacific Water Enhancers Market By Product Type (Flavoured Drops, Energy Drops And Fitness And Workout Drops) By Active Ingredients Type (Vitamins, Electrolytes, Sweeteners And Anti-oxidants) By Source Type (Fruits, Vegetables, Tea And Coffee And Coconut Water), And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

ID: 550 | Pages: 141 | April 2018 | Region: Asia Pacific


The Asia-Pacific Water Enhancers Market was worth USD 0.52 Billion in 2018 and estimated to be growing at a CAGR of 15.63%, to reach USD 1.07 Billion by 2023.  Asia-Pacific market is still in the nascent stage in the water enhancer market.

Water enhancers offer flavouring to plain water and variety to people who are resistant to consume plain bottled water. This market started emerging after Kraft Foods launched Mio brand in the year 2018. The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients.  

Rising obesity problems due to the consumption of carbonated drinks is shifting the interest of younger workforce to look at alternative nutrition drinks. Increasing living standards, pollution levels, incomes, health awareness and population are some of the key drivers for the water enhancers market. Manufacturers are looking into the marketing of products to increase awareness among customers.  

The Asia-Pacific Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.

Based on geography Asia-Pacific market is segmented into India, China, Japan, South Korea and Australia. China is the largest market in terms of volume consumed followed by India and Australia.

The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.

1. Introduction                 

                1.1 Market Definition    

                1.2 Study Deliverables  

                1.3 Base Currency, Base Year and Forecast Periods           

                1.4 General Study Assumptions

2. Research Methodology                           

                2.1 Introduction              

                2.2 Research Phases      

                                2.2.1 Secondary Research

                                2.2.2 Primary Research

                                2.2.3 Econometric Modelling

                                2.2.4 Expert Validation

                2.3 Analysis Design         

                2.4 Study Timeline          

3. Overview                      

                3.1 Executive Summary

                3.2 Key Inferences         

                3.3 New Developments

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                      

                4.1 Market Drivers          

                4.2 Market Restraints    

                4.3 Key Challenges         

                4.4 Current Opportunities in the Market

5. Market Segmentation                              

                5.1 By Active Ingredients             

                                5.1.1 Vitamins

                                5.1.2 Electrolytes

                                5.1.3 Sweeteners

                                5.1.4 Anti-oxidants

                                5.1.5 Other Ingredients

                5.2 By Source Type         

                                5.2.1 Fruits

                                5.2.2 Vegetables

                                5.2.3 Tea and Coffee

                                5.2.4 Coconut water

                5.3 By Product Type       

                                5.3.1 Flavoured drops

                                5.3.2 Energy drops

                                5.3.3 Fitness and workout drops

6. Geographical Analysis                              

                6.3 Asia-Pacific 

                                6.1 Introduction

                                6.2 China 

                                6.3 India 

                                6.4 Japan 

                                6.5 South Korea

                                6.6 Australia

7. Strategic Analysis                       

                7.1 PESTLE analysis         

                                7.1.1 Political

                                7.1.2 Economic

                                7.1.3 Social

                                7.1.4 Technological

                                7.1.5 Legal

                                7.1.6 Environmental

                7.2 Porter’s Five analysis              

                                7.2.1 Bargaining Power of Suppliers

                                7.2.2 Bargaining Power of Consumers

                                7.2.3 Threat of New Entrants

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis                        

                8.1 Arizona Beverages  

                                8.1.1 Overview

                                8.1.2 Product Analysis

                                8.1.3 Strategic Evaluation and Operations

                                8.1.4 Financial analysis

                                8.1.5 Legal issues

                                8.1.6 Recent Developments

                                8.1.7 SWOT analysis

                                8.1.8 Analyst View

                8.2 The Coca-Cola Company       

                8.3 PepsiCo       

                8.4 Nestle          

                8.5 Kraft foods 

9. Competitive Landscape                           

                9.1 Market share analysis            

                9.2 Merger and Acquisition Analysis        

                9.3 Agreements, collaborations and Joint Ventures          

                9.4 New Product Launches          

10. Expert Opinions                        

                10.1 Market Outlook     

                10.2 Investment Opportunities 

Appendix                           

                a) List of Tables

                b) List of Figures              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Asia-Pacific Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  2. Asia-Pacific Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  3. Asia-Pacific Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  4. Asia-Pacific Energy drops Market By Region, From 2018-2023 (USD Billion)
  5. Asia-Pacific Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  6. Asia-Pacific Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  7. Asia-Pacific Vitamins Market By Region, From 2018-2023 (USD Billion)
  8. Asia-Pacific Electrolytes Market By Region, From 2018-2023 (USD Billion)
  9. Asia-Pacific Sweeteners Market By Region, From 2018-2023 (USD Billion)
  10. Asia-Pacific Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  11. Asia-Pacific Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  12. Asia-Pacific Fruits Market By Region, From 2018-2023 (USD Billion)
  13. Asia-Pacific Vegetables Market By Region, From 2018-2023 (USD Billion)
  14. Asia-Pacific Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  15. Asia-Pacific Coconut Water Market By Region, From 2018-2023 (USD Billion)
  16. China Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  17. China Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  18. China Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  19. India Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  20. India Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  21. India Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  22. Japan Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  23. Japan Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  24. Japan Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  25. South Korea Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  26. South Korea Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  27. South Korea Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  28. Australia Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  29. Australia Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  30. Australia Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
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