The market for camera stabilizers is inherently highly fragmented. The presence of established players, as well as the arrival of new players from emerging economies such as China and India, are expected to intensify competition in the market. The main players have focused on product development to offer advanced products capable of meeting the needs of end-users. The ever-changing demands of the film industry and photographers to incorporate the latest trends in jobs are supposed to bring new products to market.
Several developed and developing nations have become victims of the coronavirus pandemic in 2021. For instance, the United States is the country most affected in North America due to this virus. In the United States, many filmmakers and social media influencers are connecting with customers through shorts, commercials, and marketing videos. Therefore, the disruption of film shooting and the film industry due to the COVID-19 outbreak is expected to negatively affect market growth, especially in 2021.
The film industry is considered to be one of the largest and most lucrative categories in the global entertainment industry. The industry produces several films per year, with Hollywood being the world's largest contributor to the film industry. The Chinese film industry is one of the largest film industries in the world, generating sales of around $ 6.6 billion. These promising prospects in the film and entertainment industry are expected to drive the demand for electronic camera stabilizers to achieve perfect photos and videos. The growth of the market can be attributed to the increased production of different kinds of video content both on TV and on the big screen. Rapid technological changes, consumer behavior and business models have changed the way consumers want to live and pay for entertainment and media. Industry leaders are also focused on building fan-centric businesses and brands to actively produce great content. As a result, they are investing in technologies and equipment such as computer-generated imaging (CGI) and visual effects (VFX), supporting the usage of products like camera stabilizers.
Market Drivers and Restraints:
The global entertainment and media industry has experienced significant growth over the past decades. This growth can be attributed to the increased production of various genres of video content both on television and on the big screen. Rapid changes in technology, consumer behavior and business models have altered the way consumers want to live and pay for entertainment and media. Industry leaders have also focused their efforts on building businesses and brands focused on active fans and have also produced exceptional content. Therefore, the expenditure in technologies and equipment such as visual effects (VFX), computer-generated image (CGI), etc., a variety of different cameras and peripherals including camera stabilizers has greatly increased.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2021 – 2026 |
Base Year |
2020 |
Forecast Period |
2020 - 2026 |
CAGR |
4.7% |
Segments Covered |
By Type, By Application, By Sales Channel. |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Glidecam Industries, Inc., Gudsen Technology Co., Ltd., Flyfilms, Shape, Ningbo Eimage Studio Equipment Co., Ltd., SZ DJI Technology Co., Ltd., Letus Corporation, Ikan Corporation, Tilta Inc., and Rhino, among others |
Market segmentation:
Depending on the type, the global camera stabilizer market branches into body-mounted and handheld. The portable/handheld devices segment is the leader in terms of demand in the global camera stabilizer market and is supposed to grow with the highest CAGR during the forecast period.
By application, the global market for camera stabilizers is studied in film cinema cameras, digital SLRs, action cameras, and smartphones. The motion picture (cinema) camera segment leads in terms of overall demand for camera stabilizers while the smartphone segment is set to grow with the highest CAGR during the projection period.
Camera Stabilizers Market By Sales Channel:
On the basis of the sales channel, the global camera stabilizer market is classified into offline channels and online channels. Although camera stabilizer sales are dominated by offline channels, the online channel segment is estimated to continue to grow with a strong CAGR over the outlook period.
Regional Analysis:
Depending on the region, the global camera stabilizers market is studied in
North America leads the way in terms of camera stabilizer sales; however, the Asia-Pacific is predicted to experience growth with the highest CAGR during the conjecture period.
Key market players:
Some of the key players operating in the global camera stabilizer market analysis include Glidecam Industries, Inc., Gudsen Technology Co., Ltd., Flyfilms, Shape, Ningbo Eimage Studio Equipment Co., Ltd., SZ DJI Technology Co., Ltd., Letus Corporation, Ikan Corporation, Tilta Inc., and Rhino, among others
Market players are focusing on new product innovations and developments to achieve sustainable growth and distinguish themselves from their competitors in the highly competitive Camera Stabilizers market. Gudsen Technology Co. Ltd., Zhiyun, SZ DJI Technology Co., Ltd. , Ikan Corporation and Letus Corporation are among the market players that are implementing these strategies to expand their respective customer base and gain significant global market share, which is also allowing them to maintain their brand at global scale.
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