Commercial Touch Display Market

Global Commercial Touch Display Market Size (2023 to 2028)

The global commercial touch display market is expected to be worth USD 5.66 Billion in 2023. It is expected to grow at a CAGR of 13.2 during the forecast period and reach a value of USD 10.52 Billion by 2028.

The commercial touch screen is often an LCD or OLED screen with an input and output device and is usually superimposed on an electronic visual display of an information processing system. Commercial touchscreens are widely used in various industries such as retail/hospitality, BFSI, business, transportation, sports, entertainment, healthcare and education.

MARKET DRIVERS: 

The massive adoption of touchscreens in the retail, hospitality, healthcare, and transportation industries and the adoption of state-of-the-art, energy-efficient, attractive, and high-end technologies are the major drivers of the commercial touch display market. The global Commercial Touch Display market is expected to see substantial growth during the forecast period due to the increasing proliferation of smartphones and tablets. Advances in technology have led to a radical change from the traditional bulky, slow, and inaccurate mono-resistive touch screen to a highly sensitive capacitive multi-touch screen.

Touch screen technology is used for the human-computer interface to provide input and output from the processing unit. The touch screen has various applications in industrial sectors and even in everyday use. Smartphones, tablets, laptops, and personal computers are the most important and profitable products where touch screen technology is used. Rapid popularization, ease of use, affordability, increased consumer spending, and increased ergonomics are the key drivers in the growth of the touchscreen market. Continuous improvement of touchscreen hardware through the creation of a new, innovative, and feature-rich touchscreen may offer avenues for market growth.

The introduction of the multi-touch screen has also led to higher profitability with a substantial increase in the Commercial Touch Display market share. The development of scratch-free and multi-touch screens is the main trend in the touch screen market. The recent introduction of ultra-thin glass, thinner than the dollar bill, may also be a key factor in the growth of new technologies such as roll-up displays and wearable technologies. Customizing the touchscreen to provide a personalized end-user experience can also drive Commercial Touch Display market demand for the foreseeable future. Force-sensing touch technology, waveguide technology, and the increasing use of e-book readers are other trends that could have a positive effect on the market over the next seven years.

MARKET RESTRAINTS:

The availability of raw materials is the main challenge for the Commercial Touch Display market growth. Rising production costs and strong competition can also lower the profitability of the market. Heating up the screen due to the inability to dissipate heat on high-end phones and tablets can also be a challenge for the Commercial Touch Display market.

Impact of COVID-19 on the commercial touch display market:

The COVID-19 pandemic has further accelerated in terms of intensity and expanded its reach globally. The suspension of business activity on account of the coronavirus pandemic, coupled with the cancellations of all sorts of activities where large numbers of people gather—from shopping malls to sporting events to conventions—has created uncertainties for any companies involved in unattended retailing. Moreover, coronavirus causes supply chain disruptions for manufacturers of touchscreen displays or kiosks as this virus gets spread easily by coming in contact with the affected people or material used by them. The widespread outbreak of COVID-19 has resulted in disruptions in global supply chains, border restrictions, and travel restrictions by government bodies. Stringent measures are resulting in a significant decline in global commercial activities, impacting the demand from the retail, transportation, hospitality, sports & entertainment sectors, as well as global economic growth, which is hampering the growth of the commercial touch display market. The adverse impact of COVID-19, such as economic slowdown, cancellation of different activities, and the virus spreads easily through affected people or materials used by them, hinders the growth of the global commercial touch display market.

REPORT COVERAGE:

This research report on the global commercial touch display market has been segmented and sub-segmented into the following categories.

Commercial Touch Display Market – By Product:

• Monitors 
• Signage Displays 
• Open Frame Touchscreen Displays 
• PoS Terminals 
• Medical Displays 

Commercial Touch Display Market – By Touch Technology:

• Resistive 
• Capacitive 
• Surface Acoustic Wave 
• Infrared 

Commercial Touch Display Market – By Application:

• Indoor 
• Outdoor 

Touch screen applications are primarily classified into personal use applications, including smartphones, tablets, and consumer electronics, and professional use applications, including business applications, including kiosks, healthcare, retail, education, and government sectors. Sports stadiums, indoor stadiums, airports, train/bus stations, retail stores, schools, hotels, and restaurants use commercial indoor touch screens. They also have important uses in the healthcare, education, corporate and broadcast, and retail industries, likely to drive growth in the commercial indoor touchscreen market. Indoor displays are generally based on fine-pixel LCD, OLED, or LED technology and do not require any additional protection features to make them waterproof and operable at high temperatures. This property of commercial touchscreens also increases their demand. Additionally, the increasing adoption of highly interactive and immersive display technologies is driving the growth of the commercial indoor touchscreen market.

Commercial Touch Display Market – By Resolution:

• HD
• FHD
• 4K

Commercial Touch Display Market – By Industry:

• Retail, Hospitality, and BFSI
• Corporate
• Transportation
• Sports & Entertainment
• Healthcare
• Education

Commercial Touch Display Market – By Region:

• North America
• Europe
• Asia Pacific
• Middle East, Africa & Latin America 

The North American Commercial Touch Display market is expected to see substantial growth due to the heavy use of technology-intensive products and the increasing demand for wearable technologies and exceptional image quality. This region has the highest Commercial Touch Display market share and is expected to continue to dominate for the next seven years.

APAC is the leading with the shares of the commercial touch display market in second position. The region has seen significant advances in the display device market, as well as the rapid adoption of new technologies, including OLED and quantum dots. APAC is an attractive market for manufacturers of monitors, open-frame touchscreens, and signage displays, with large companies such as Samsung and LG Display based in South Korea, Sharp, Panasonic, and a few others based in South Korea and Japan. APAC is required to record the highest development rate in the Commercial Touch Display market during the estimated time frame. Be that as it may, North America and Europe are required to be hit hard by the COVID-19 flare-up because of their substantial dependence on China as the fundamental provider of chips and hardware for the business COVID-19 touchscreen industry.

KEY MARKET PLAYERS:

The commercial touch display market comprises major players such as Samsung Electronics (South Korea), Leyard Optoelectronics (Planar) (China), LG Electronics (South Korea), Innolux Corporation (Taiwan), BOE Technology (China), Sharp (Foxconn) (Japan), NEC Corporation (Japan), Qisda Corp. (Taiwan), AU Optronics (Taiwan), and Panasonic (Japan).

RECENT DEVELOPMENTS:

• BOE patented a new display solution that enables visually impaired people to experience images.
• Tanvas, Inc., pioneers of the next generation of multi-touch haptic technology, has partnered with Innolux Corporation. The companies will produce an automotive-rated 15-inch touchscreen using TanvasTouch, programmable textures, and haptic effects on smooth physical surfaces.
• The TA3E series is an integrated touch screen that provides immediate touch experiences without the need to purchase separate touchscreen accessories. Various touch solutions for customer interactions can be applied to promote your brand, with up to 10 touch points * supported.