Digitally Printed Wallpaper Market

Global Digitally Printed Wallpaper Market Size (2023 to 2028)

The global digitally printed wallpaper market size is expected to be worth USD 4.39 Billion in 2023. It is expected to grow at a CAGR of 4.48% during the forecast period and reach a value of USD 5.47 Billion by 2028.

Digitally printed wallpaper increases the aesthetic appeal of the walls and is cheaper than the interior paint. Advances in materials technology, such as those used for vinyl production, improve the durability of all coating materials. Vinyl wallpaper is five times larger than internal paint under normal conditions. In addition, the digitally printed wallpaper made of fabric or paper is not ecological. The combination of simple technology and natural materials is safer for the environment than in-house paint. These factors are expected to lead the digitally printed wallpaper market in the future. It is expected that large investments in the industrial and infrastructure sectors will increase market growth during the forecast period as rapid industrialization and urbanization increase the demand for new construction worldwide. It is also expected that the growing number of luxury homes and the focus on interior decorating will create opportunities for the digital wallpaper market.

However, it is expected that the fierce competition between the paint and coating manufacturers and a high initial investment will limit the market during the forecast period. The possible costs of exploiting digitally printed wallpaper are far superior to the investment costs of a one-time use of other printing technologies, which is a weakness in the adoption of digital printing.

REPORT COVERAGE:

This research report on the global digitally printed wallpaper market has been segmented and sub-segmented into the following categories.

Digitally Printed Wallpaper Market - By Prints:

• Paper
• Vinyl
• Non-Woven Fabric
• Other Prints

Among the sectors, it is expected that the vinyl sector will expand rapidly in terms of volume as the demand for vinyl-based wallpaper increases in the non-residential and residential construction sectors in the emerging Asia Pacific region. The notable growth of the segments of wallpaper based on vinyl can be attributed to the low cost, to better durability, to the resistance to contamination and to the easy properties of maintenance of the fund of paper based on vinyl.

Digitally Printed Wallpaper Market – By Technology:

• Electrophotography 
• Inkjet

Digitally Printed Wallpaper Market – By End-use:

• Residential
• Non-Resident
• Car & Transport

Among the sectors, it is expected that the residential sector will dominate the market and is expected to expand at a strong pace due to rapid industrialization, urbanization and the growing demand for aesthetically attractive interior decoration.

Digitally Printed Wallpaper Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa 

Among all the regions, it is expected that North America will have the largest market share in 2023. The US market has many startups and regulatory compliance and favorable government regulations for the business environment. The favorable government regulations also make European companies invest in the US market, and the region is expected to help keep most of the digital printing market.

It is expected that the Asia Pacific region will contribute significantly to the digital wallpaper market. As industrialization in Indonesia, China, and India increases, the demand for digital screen backgrounds in the non-residential and residential construction sectors is increasing. In addition, the higher living standards and the demand for new homes will increase the demand for vinyl-based wallpapers in the near future.

KEY MARKET PLAYERS:

Companies that are playing a dominating role in the global digitally printed wallpaper market are A.S. Cration Tapeten, Caspar, Assort Wallpaper Paper, Color X, Flavor Paper, Ecosse Signs, Great Wall Custom Covers, Graham & Brown and Hollywood Monster.