The acai berry market in Europe is expected to grow at a CAGR of 11.34% from 2024 to 2029 and the European market size is predicted to grow from USD 0.37 billion in 2024 to USD 0.64 billion by 2029.
The growing awareness among people regarding the health benefits of acai berry in Europe is majorly driving the growth of the European acai berry market. People are becoming health conscious due to low diet and unhealthy food habits, deteriorating their health. Due to the modern lifestyle, the increasing malnutrition among all age groups has been adopting healthy foods. The awareness levels of people in Europe around the benefits of acai berry have improved significantly recently and led to the increased demand for these products. The consumption of the fruit has become popular in many developed regions due to its advantage to cardiac health. Acai berry is also consumed in the diet by the weight loss people. In some areas, acai berry is considered a traditional fruit, where 40% of their food consists of acai berry. The health benefits associated with acai berry are gaining consumer attention to build a healthy diet. The antioxidant and anti-inflammatory properties, reduced blood glucose levels, and immune system boost are some of the significant benefits of the acai berry. Knowing these advantages, the people of European countries have increasingly consumed acai berries; likewise, the acai berry market is seeing an acceleration.
Rising demand for acai berries in nutraceuticals and cosmetics is further fuelling the growth rate of the European acai berry market. Acia berry is taken as a dietary supplement among people due to its extensive range of health-promoting and therapeutic benefits. Many surveys state that the intake of dietary supplements is increasing among people day by day, and most of them are females. The usage of the acai berry market is significantly driven by the food & beverages industry due to the massive number of acai-based food products. The increasing demand for natural and organic products in the personal and skin care industry is supporting the growth of the European acai berry market. Acai berry was advantageous to the skin as it was rich in vitamin C, which helps to brighten the skin and improve skin tone by reducing pigmentation. Acai berry acts as a collagen booster, making the skin glow, and an anti-aging ingredient.
Various manufacturers are focusing on developing innovative ways for acai-based products, which will create diverse options for consumers interested in unique flavors with health benefits. These investments in R & D are projected to create lucrative opportunities for the market participants operating in the European acai berry market and contribute to the European market growth. Organizations are investing in pharmaceutical and cosmetic R&D to introduce highly effective products with acai berry as the main ingredient, accelerating regional market growth.
On the other hand, the high cost of the fruit is the utmost factor limiting the acai berry market in Europe. Expensive products are only a choice for some; due to the cost, many people must work on consuming and using the product. Another factor hampering the market was the side effects produced by the acai berry, such as diarrhea and allergy in some people. Acai berries suppress the appetite, impractical for growing children and pregnant women. It causes irritation in the colon and intestinal tract, which discomforts the stomach. The need for more awareness regarding acai berry's benefits and side effects was hindering market growth in the coming years. A significant challenge for the acai market growth in Europe is the awareness of the side effects among the people. People who are sensitive to these may have allergy symptoms hindering the market growth. Lack of awareness among the complete population is another major hindrance to the growth rate of the European market.
Impact of COVID-19 on the Europe acai berry market:
COVID-19 has shown a mixed impact on the European acai berry market, as the first half of the pandemic was altered by the closure of restaurants and hotels, which also led to the shutdown of the food industries. The lack of labor had impacted the manufacturing and production departments; however, the supply chain was also disrupted due to the COVID-19 restrictions. However, the second half had balanced the market revenue due to increased health concerns among the people generated by the pandemic. People tend to start consuming healthy ingredients in their diet to boost their immunity.
This research report on the European acai berry market has been segmented and sub-segmented into the following categories:
Europe Acai Berry Market – By Application:
Europe Acai Berry Market – By Product:
Europe Acai Berry Market – By Distribution Channel:
Europe Acai Berry Market – By Country:
Europe occupied the second position in the global acai berry market revenue due to the health benefits of the acai berry. Organic products are the top priority for many people to avoid the harmful chemicals in their food. Germany dominated the European acai berry market due to its high revenue in 2023 with imports. Acai berry was highly considered for the health benefits as regular consumption maintains good cardiac health. It consists of vitamin B series and high concentrations of Zinc and folic acid, essential supplements to the body. France held second rank in the European acai berry market due to the high adoption of the consumption of healthy ingredients.
As a developed country, the UK is highly adapted to modernization, where skincare is prominent among the people. The demand for organic products is huge in the region due to unhealthy chemical additives in the product composition. Food and Beverages are extensively using acai berry-based products, attracting consumers. Italy and Spain are expected to have decent growth over the forecast period due to increasing people's interest and their disposable incomes are enhancing the UK acai berry market growth.
KEY MARKET PLAYERS:
AcaiExotic, Acairoots, Nativo Acai, Sambazon, Vision America International, Amazon Forest Trading, Energy Foods International, Organique Acai USA, Tropical Acai and Zola are some of the major players in the European acai berry market.
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