Europe Shortenings Market

Europe Shortenings Market Value and Growth Analysis:

Europe Shortenings Market was worth USD 0.97 billion in 2021 and is estimated to be growing at a CAGR of 5.13%, to reach USD 1.25 billion by 2027.

Shortening can be defined as fats that are solid at room temperature. They are normally used in making pastries and other foods. Shortening is utilized in pastries that should not be elastic, like cake. Though butter is solid at room temperatures and frequently used in pastry making, the word "shortening" rarely refers to butter, but to margarine.

Europe Shortenings Market Overview:

Originally shortening referred to lard, but the discovery of margarine included it as well to the term. The water content in them is less, hence they can be fried easily without the fear of splattering. As shortenings need not be refrigerated and cheap to produce, they gained popularity in recent times as food production became increasingly industrialized.The Europe Shortenings market is driven by factors like their favorable functioning properties, rising convenience food sector, and increasing usage of shortenings in bakery and confectionary foods among others. However, the market is constrained by factors like the risk of adverse health effects from it.

Europe Shortenings Market Segmentation

The Europe Shortenings market is divided on the basis of source into

• vegetable

• animal segments

On the basis of variant

• cake/icing

• solid

• liquid

Based on application the market is divided into

• confectionery products

• bakery products

• snacks

• savory products

By key ingredient

• butter

• oil

• tallow

• lard 

Europe Shortenings Market geography Analysis

• United Kingdom

• France

• Italy

• Germany

• Spain

Europe has the second-largest market for shortenings in the world after the North American region. Within Europe, Germany is expected to have the largest share. Factors such as rising convenience food sector and usage of shortenings in bakery and confectioneries is expected to drive the market in the region.

Europe Shortenings Market Key players:

1. Cargill

2. Bunge Limited

3. Conagra Brands

4. Wilmar International Limited

5. Archer Daniels Midland Company

6. International Foodstuff Company Holdings Limited (IFFCO)

7. Ventura Foods, LLC

8. Manildra Group

9. AAK AB