Fruit Water Market

Fruit Water Market Size, Share, Growth (2023-2028)

Fruit Water Market was at USD x.xx billion in 2023 and is determined to arrive at USD x.xx billion in 2028, garnering a CAGR of x.xx% over the foreseen period

Fruit Water Market Overview:

Fruit water refers to water that contains a combination of submerged fruits, vegetables, and herbs. It has a fruity taste with no calories, so it is consumed for better health. Fruit water has become a healthy and tasty way to keep the body hydrated. Not just hydrated, the fruit water also enhances the flavor without adding chemicals or excess sugar. Fruit water is an excellent adobe of antioxidants and vitamins that can be obtained from several infused fruits and vegetables. Some of the health benefits of fruit water include a high content of vitamins and minerals that keeps the body hydrated, removes toxins from the body, is good for the digestive system, supports the immune system, reduces muscle fatigue, and releases cells fat to lose weight in water. Fruit water has become a new growing trend among healthy drinks.

REPORT COVERAGE:

Recent Developments in the Industry:

1. Amid the shift of Indian consumers from soft drinks to fruit drinks, Coca-Cola goes local to guarantee a product for each region. Work is underway on a new Coca-Cola in India, 25 years after the world's largest beverage maker entered the market for the second time.

2. The Coca-Cola Company announced that it has completed its previously announced acquisition of Energy Brands, Inc., known as glacéau, and its full line of fast-growing enhanced water brands, including vitamin water. Glacéau will now operate as a separate business unit from Coca-Cola North America, giving it a solid platform from which to accelerate its growth inactive lifestyle beverages.

3. Coca-Cola Co.KO.N said that it would buy vitamin maker Glaceau for $ 4.1 billion, further strengthening its lagging position in the race to dominate the fast-growing still beverage market. The world's largest beverage company hopes the vitamin water brand of sweetened and colored water drinks with added vitamins will help offset declining sales of soda in the United States as consumers switch to energy drinks and sports drinks that they consider healthier.

Fruit Water Market Drivers and Restraints:

The global fruit water market is expected to see modest growth over the next two years. It must be motivated by its health benefits, antioxidant properties, nutritional value, and better taste. The trend towards clean label and natural flavors in food and beverages has strongly supporting the growth of the worldwide fruit water market. The rapid growth is also supported by several macroeconomic factors such as population growth, GDP recovery and increased disposable income, which have increased the demand for fruit water. Rapid urbanization, along with change in lifestyle, change in tastes and preferences, change in eating habits, as well as the increasing level of awareness about the health benefits of fruit water, are driving the growth of the global fruit water market. The key trend observed in the target market is increasing demand for private label products and natural flavors in the food and beverage sector and is leading manufacturers to invest in research and development of innovative and new variants of fruit water that meets consumer demands for flavor enhancement and products with nutritional value.

However, the increasing cost of raw materials and the problems related to the stability and durability of natural flavors compared to synthetic flavors are some of the factors that hinder the growth of the global fruit water market. Technologists and food companies in this market are continuously involved in research and development activities to innovate and introduce new variants of fruit water that can improve the taste and nutritional value attributed to it.

Fruit Water Market Segmentation:

based on product category,

• shape

• flavors

• packaging

• distribution channel 

Depending on the product category, fruit water is segmented into sugar water and unsweetened water. On the basis of form, the fruit water market is natural and organic. Based on the flavors, the fruit water market is divided into white grape, mango, aloe vera, pineapple, coconut and others. On the basis of packaging, the world fruit water market is segmented into plastic bottles, cans, tetras and sachets. The fruit water market is further divided based on the distribution channel into speciality stores, hypermarkets/supermarkets, convenience stores, online stores and others.

Impact of COVID-19 on Fruit Water Market

Coronavirus will likely continue its impact on the worldwide food industry and associated businesses like bakery premixes. As an initial step to curb the transmission of coronavirus, several countries have imposed strict lockdown conditions, resulting in the temporary closure of production units and sales channels. This has led to a decline in the sales and revenue of the fruit water market. Also, the market for these products is very low in the developing nations, which is acting negatively for this industry.  Although the lockdown conditions have been lifted recently, the fruit water market has not fully recovered from its losses. This is supposed to continue for some time in the future or until at least a proper vaccine is developed for the COVID-19.

Fruit Water Market Regional Analysis:

• North America

• Asia Pacifica

• Europe

• Latin America

• Middle East and Africa

Of all these regions, the North American market is supposed to represent a significant share in the global business. This development is mainly attributed to the growing health awareness and rising need for natural fruit flavors in the countries of the locale. Revenues from the European fruit water market are estimated to grow steadily in the coming years. However, the Asia-Pacific region is anticipated to record the fastest growth in terms of CAGR because of the people's changing lifestyles and higher demand for natural fruit flavors compared to carbonated soft drinks in countries like China and India in the Asia-Pacific over the projection period.

Fruit Water Market Key Players

1. Fresh Fruit Ingredients Inc.,

2. The Coca-Cola Company,

3. Prystine Food & Beverages Pvt. Ltd.,

4. Adirondack beverages, Inc.,

5. Hint Inc.,

6. Clearly Food & Beverage Company, Ltd,

7. National Beverage Corp.,

8. Zpirit Foods Inc.