The global athleisure market was assessed at $175.2 billion in 2020 and is estimated to reach $247.1 billion by 2025, developing at a CAGR of 6.7% over the conjecture period from 2020 to 2025.
Athleisure is the trend of wearing specially designed sports training clothing that is now applicable to both gym goers and casual wear. Sportswear is increasingly acceptable in a variety of social settings, including in the workplace. Most consumers find sportswear to be comfortable and flexible, which is attributed to the type of material used to design the clothing or footwear. Synthetic fabrics such as polyester and nylon are the most common materials used in this sportswear, which together tend to provide the best combination of properties required.
Market overview:
Online platforms, including social media, Facebook, Instagram and YouTube, play a critical role in influencing consumer preferences. In addition, celebrity endorsement has a huge impact on the fashion industry as celebrities have a large following on social media which is likely to boost online sales of sportswear over the foreseen period. Additionally, companies like Adidas, Nike and Puma are launching their exclusive online websites, where customers can directly purchase genuine products.
Recent Developments:
Market Growth and Trends:
The rising trend in health and wellness is one of the major influencing factors that have driven the growth of value sales for the global athleisure market. Consumers all over the world seriously consider their physical activity when engaging in various sports and physical activities. Therefore, the fitness industry is highly promoted among these target segments. On the other hand, different fitness influencers have been promoting active clothes that have caught the attention of target customers. This spawned a sports cult, with athletic clothing worn on catwalks, social gatherings, and to gyms.
Market Drivers and Restraints:
The demand in the global athleisure market is majorly supported by increasing disposable income, technical innovations in clothing, and growing product awareness through social media and celebrity branding. In addition, the surge in the health-conscious population opting for performance and comfort clothing is likely to further drive the growth of the athleisure market. In addition, extensive research and development into the development of advanced fabrics with high tensile strength and durability would further strengthen the market in the years to come.
Market segmentation:
The global athleisure market size is segmented based on the product type, gender, distribution channel, and region.
Regional Analysis:
According to the regions, the market is analyzed in North America, Europe, Asia-Pacific and LAMEA (Latin America and Middle East and Africa).
Of all these, the North American and European nations are the major contributors to the global athleisure market, owing to the consumer awareness related to fitness and healthy lifestyle. The higher disposable income and availability of world class products are supporting the expansion of the business in these areas. Nonetheless, the increasing marketing strategies and advertisements are promoting the sales of sportswear in the Asia Pacific and LAMEA nations. The rise in the number of gym goers is likely to boost sales in the athleisure market in the coming years.
Although the athleisure market has witnessed a slump with the closure of gyms and fitness centres during the lockdown period to curb the spread of coronavirus market, it is predicted the industry will bounce back than expected with the increased awareness related to fitness and healthy living among global population. There is an expected increase in gym memberships post COVID-19, which is supposed to promote demand in the athleisure market.
Key market players:
The top players featured for the global athleisure market are Puma, Nike, Under Armor, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Athleisure Market, By Product Type
6.1.1 Sneaker
6.1.2 Joggers
6.1.3 Leggings
6.1.4 Hoodies
6.1.5 Market Size Estimations & Forecasts (2019-2024)
6.1.6 Y-o-Y Growth Rate Analysis
6.1.7 Market Attractiveness Index
6.2 Athleisure Market, By Gender
6.2.1 Male
6.2.2 Female
6.2.3 Market Size Estimations & Forecasts (2019-2024)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Athleisure Market, By Distribution Channel
6.3.1 Online
6.3.2 Offline
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Product Type
7.2.3 By Gender
7.2.4 By Distribution Channel
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Product Type
7.3.3 By Gender
7.3.4 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Gender
7.4.4 By Distribution Channel
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Gender
7.5.4 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Product Type
7.6.3 By Gender
7.6.4 By Distribution Channel
8. Key Player Analysis
8.1 Puma
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Nike
8.3 Under Armour
8.4 Adidas Inc
8.5 Lululemon Athletic
8.6 Asics Corporation
8.7 Reebok
8.8 Columbia Sportswear Company
8.9 Gap Inc.
8.10 North Face
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
