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Pulished Date April, 2021
ID: 10537
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Athleisure Market By Product Type (Sneaker, Joggers, Leggings, Hoodies, and Others), Gender (Male and Female), and Distribution Channel (Online and Offline), Opportunity Analysis and Industry Forecast, 2021-2026

Pulished: April, 2021
ID: 10537
Pages: 175

Athleisure Market Size & Growth Forecast 2026:

The Athleisure market was assessed at $175.4 billion in 2021 and is estimated to reach $247.3 billion by 2026, developing at a CAGR of 6.7% over the conjecture period from 2021 to 2026.

Athleisure is the trend of wearing specially designed sports training clothing that is now applicable to both gym-goers and casual wear. Sportswear is increasingly acceptable in a variety of social settings, including in the workplace. Most consumers find sportswear to be comfortable and flexible, which is attributed to the type of material used to design the clothing or footwear. Synthetic fabrics such as polyester and nylon are the most common materials used in this sportswear, which together tend to provide the best combination of properties required.

Online platforms, including social media, Facebook, Instagram, and YouTube, play a critical role in influencing consumer preferences. In addition, celebrity endorsement has a huge impact on the fashion industry as celebrities have a large following on social media which is likely to boost online sales of sportswear over the foreseen period. Additionally, companies like Adidas, Nike and Puma are launching their exclusive online websites, where customers can directly purchase genuine products.

Recent Developments:

  • In December 2017, EYSOM, LLC, a Los Angeles-based sportswear manufacturer, launched premium athletics in the US market.
  • In January 2018, Aditya Birla Fashion and Retail Limited (ABFRL) announced its entry into the women's sports market with the “Van Heusen” brand.

Athleisure Market Growth and Trends:

The rising trend in health and wellness is one of the major influencing factors that have driven the growth of value sales for the global athleisure market. Consumers all over the world seriously consider their physical activity when engaging in various sports and physical activities. Therefore, the fitness industry is highly promoted among these target segments. On the other hand, different fitness influencers have been promoting active clothes that have caught the attention of target customers. This spawned a sports cult, with athletic clothing worn on catwalks, social gatherings, and to gyms.

Athleisure Market Drivers and Restraints:

The demand in the global athleisure market is majorly supported by increasing disposable income, technical innovations in clothing, and growing product awareness through social media and celebrity branding. In addition, the surge in the health-conscious population opting for performance and comfort clothing is likely to further drive the growth of the athleisure market. In addition, extensive research and development into the development of advanced fabrics with high tensile strength and durability would further strengthen the market in the years to come.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

According to the type of product, Based on gender, According to the distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Puma, Nike, Under Armor, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others

Athleisure Market segmentation:

The global athleisure market size is segmented based on the product type, gender, distribution channel, and region.

  • According to the type of product, the market is categorized into sneakers, joggers, leggings, hoodies, and others. Among these subsegments, the apparel segment represents a higher value athletics market share. Sportswear is gaining popularity among your target customers, which is mainly due to its aesthetic and comfort factors. This has led to a gradual increase in the trend to wear sportswear to social gatherings or even what is considered casual wear. Additionally, athletics is increasingly accepted in the workplace.
  • Based on gender, the athletics market is segmented into men and women. Among these subsegments, the male segment represents a higher value share. When it comes to clothing, men are looking for clothes that are comfortable for them and that, at the same time, look good overall. Athleisure product offerings and features meet these requirements. Among the male population, some of the sportswear, such as bomber jackets, casual pants, round neck sweaters, polo shirts and others, have gained popularity in the last two years. Thus, the uniqueness of athleisure style and comfort is one of the main factors responsible for the demand for the product among the male population.
  • According to the distribution channel, the market is segmented into online and offline channels. Among these, sales through the offline channel represent a higher value athleisure market share.

Regional Analysis:

According to the regions, the market is analyzed in North America, Europe, Asia-Pacific, and LAMEA (Latin America and the Middle East, and Africa).

Of all these, the North American and European nations are the major contributors to the global athleisure market, owing to the consumer awareness related to fitness and a healthy lifestyle. The higher disposable income and availability of world-class products are supporting the expansion of the business in these areas. Nonetheless, the increasing marketing strategies and advertisements are promoting the sales of sportswear in the Asia Pacific and LAMEA nations. The rise in the number of gym-goers is likely to boost sales in the athleisure market in the coming years.

Impact of COVID-19 on Athleisure Market:

Although the athleisure market has witnessed a slump with the closure of gyms and fitness centers during the lockdown period to curb the spread of the coronavirus market, it is predicted the industry will bounce back than expected with the increased awareness related to fitness and healthy living among the global population. There is an expected increase in gym memberships post COVID-19, which is supposed to promote demand in the athleisure market.

Key market players:

The top players featured for the global athleisure market are Puma, Nike, Under Armor, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends   

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Athleisure Market, By Product Type                

                                6.1.1 Sneaker    

                                6.1.2 Joggers     

                                6.1.3 Leggings   

                                6.1.4 Hoodies    

 6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Athleisure Market, By Gender                           

                                6.2.1 Male          

                                6.2.2 Female     

  6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Athleisure Market, By Distribution Channel  

                                6.3.1 Online       

                                6.3.2 Offline      

 6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region   

                7.2 North America - Market Analysis (2021- 2026)   

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Gender               

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Gender               

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Gender               

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Gender               

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Gender               

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Puma                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Nike                               

                8.3 Under Armour                          

                8.4 Adidas Inc                   

                8.5 Lululemon Athletic                  

                8.6 Asics Corporation                     

                8.7 Reebok                        

                8.8 Columbia Sportswear Company                        

                8.9 Gap Inc.                       

                8.10 North Face               

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By Product, By Aircraft Type, and By end-user and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Athleisure Market By Region, From 2021-2026 ( USD Billion )
  2. Global Athleisure Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Sneaker Market By Region, From 2021-2026 ( USD Billion )
  4. Global Joggers Market By Region, From 2021-2026 ( USD Billion )
  5. Global Leggings Market By Region, From 2021-2026 ( USD Billion )
  6. Global Hoodies Market By Region, From 2021-2026 ( USD Billion )
  7. Global Athleisure Market By Gender, From 2021-2026 ( USD Billion )
  8. Global Male Market By Region, From 2021-2026 ( USD Billion )
  9. Global Female Market By Region, From 2021-2026 ( USD Billion )
  10. Global Athleisure Market By Distribution Channel, From 2021-2026 ( USD Billion )
  11. Global Online Market By Region, From 2021-2026 ( USD Billion )
  12. Global Offline Market By Region, From 2021-2026 ( USD Billion )

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