Purple Foods Market

Purple Foods Market Research Analysis 2022 - 2027:

Purple Foods Market was at USD x.xx million in 2020 and is anticipated to reach over USD x.xx million, recording a CAGR of x.xx% throughout the estimated period (2022 - 2027).

Purple foods are an excellent source for anthocyanins that benefit humans. Some popular purple fruits are grapes, passion fruit, figs, plums, raisins, and dried plums. Berries such as blueberries, blackberries, and elderberries are also counted as purple foods. These purple foods are helpful in preventing diseases such as aging, cancer, obesity, and fighting inflammation. Anthocyanins can protect the heart muscle and blood vessels from oxidative damage, can reverse two-and-a-half-year brain aging, and play an active role in promoting the eyes. Examples of this fast-growing trend are Jackson Honest Purple Heirloom French Fries, Purple Corn Cereal, Que Pasa Purple Corn Tortilla Chips, Love Beets, and Stokes Purple Sweet Potatoes.

Impact of COVID-19 on Purple Foods Market

COVID-19 is likely to continue its impact on the worldwide food industry and its supply chains. The coronavirus outbreak has altered the entire food industry with the demand for nutritious products like purple foods increasing like never before. Although the industry faced slight decline due to the supply chain disruptions, the demand is likely to bounce back within short time. The rising consumer needs for healthy alternatives to boost immunity system is likely to act positively for the development of purple foods market amid the COVID-19 transmission. The increasing adoption in the sales channels is also supposed to boost the expansion of the purple foods market size in the coming years.

Recent Developments:

1. Purple Carrot, the plant-based meal kit company operating in the United States, announced that it will be acquired by Tokyo-based Oisix ra daichi Inc. (Oisix), the largest delivery service in Japanese dishes and organic dishes. With the Oisix platform and access to fresh produce through thousands of farmers, and the US market penetration of Purple Carrot, the company is poised to experience explosive global growth as experts predict be a $ 9 billion global market by 2025. The deal includes an upfront payment of $ 12.8 million and an additional $ 17.2 million, subject to Purple Carrot reaching certain milestones by 2021.
2. PURPLE FOODS LTD is based in GRANTHAM, UK and is part of the beer, wine and spirits retail industry. PURPLE FOODS LTD generates $ 132,499 in sales (USD). D&B Hoovers provides business intelligence and lead data on more than 120 million companies like PURPLE FOODS LTD around the world, including contact, financial and competitive information.
3. Fresh Del Monte Produce is digging into the seeds for healthier eating options with its new capital investment in American plant-based meal kit supplier Purple Carrot. With a focus on serving fresh and portioned ingredients in the United States, Purple Carrot, offering 100% plant-based food and beverages, launched in 2014 and offers step-by-step guidance for those who want healthy plants options based on cooking meals.

Global Purple Foods Market Drivers and Restraints:

The global purple food industry is primarily driven by consumers' transition to healthy food, improved cold chain logistics, population expansion, adoption of automation systems and products, etc. Additionally, key synthetic food coloring regulations imposed by governing bodies direct the attention of food producers to natural solutions such as purple foods that contain anthocyanin, a natural food coloring. Today, people are more concerned about their health, which increases the demand for healthy food in the market. Most food processing companies use food additives to bring their products up to the mark of the industry. To meet the demand of health-conscious customers, food manufacturers have preferred the natural dyes that are driving the purple food market because they contain anthocyanins that provide health benefits. Regular consumption of anthocyanins in the form of purple foods, according to a study, helps reduce the risk of respiratory problems and heart disease. It has an antioxidant property that helps prevent breast cancer. Most purple foods are extracted from blueberries, which helps reduce cancer. According to research, purple foods, such as supplements that contain a large amount of anthocyanins extracted from blueberries, help improve brain power in children ages 7 to 10. It fights against free radicals present in the human body and provides anti-cancer and anti-inflammatory benefits. However, due to climatic and environmental factors, limited resources and periodically due to regulatory governance, the industry can be vulnerable.

Global Purple Foods Market Detailed Segmentation Analysis:

The worldwide purple foods market has been segmented by source into fruits, cereals, legumes, vegetables and others. The fruit segment is expected to dominate the purple food market by source type. The fruit segment is one of the most favored segments of purple foods, as purple fruits, such as grapes, are used in winemaking and are constantly evolving due to the rising applications in the end-use verticals.

The market segmentation based on the distribution channel includes specialty food stores, small grocery stores, online stores, hypermarket/supermarket, convenience stores, and others.

Regional Insights:

The global market for Purple Foods has been categorized on the basis of geography to offer a clear understanding, where the worldwide market has been studied in the regions of North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.  The Asia-Pacific is estimated to remain the fastest growing regional market during the foreseen period. Blueberries are one of the famous purple foods grown in North America. Blueberries are available from April to October, and the peak season for fresh blueberries in this region runs from mid-June to mid-August. Blueberries can appear anywhere in the United States, and while 38 states grow blueberries for commercial purposes, ten states account for more than 98% of the USA’s commercial production. The other continents like Europe, Asia Pacific and the rest are also likely to witness steady growth in this market in the following years.

Leading Company:

Exberry had the most substantial share of the Purple Foods Market in terms of sales and revenue in 2020.

Key Players:

The Purple Foods Market is concentrated with some of the well-established players such as Vinayak Ingredients India Pvt. Ltd., Exberry, Nutraonly, Merry Berry, Lemon Concentrate, Kent Frozen Foods Ltd, Kanegrade, Jiangxi Cereal Food Co Ltd, and Hollyberry B.V.