Water Enhancers Market - Segmented By Product Type (Flavoured Drops, Energy Drops And Fitness And Workout Drops) By Active Ingredients Type (Vitamins, Electrolytes, Sweeteners And Anti-oxidants) By Source Type (Fruits, Vegetables, Tea And Coffee And Coconut Water), & By Region - Global Forecast – 2023

Water Enhancers Market - Segmented By Product Type (Flavoured Drops, Energy Drops And Fitness And Workout Drops) By Active Ingredients Type (Vitamins, Electrolytes, Sweeteners And Anti-oxidants) By Source Type (Fruits, Vegetables, Tea And Coffee And Coconut Water), & By Region - Global Forecast – 2023

ID: 547 | Pages: 178 | April 2018 | Region: Global


The Global Water Enhancers Market was worth USD 2.35 Billion in 2018 and estimated to be growing at a CAGR of 13.36%, to reach USD 4.40 Billion by 2023. The pursuit to make fluids like water more favorable and equipped with supplementary dietary benefits without the carbonation process is on track in recent times. This lead to the addition of ingredients ranging from natural or artificial flavors, sweeteners, sugar, vitamins, minerals and other enhancements to formulate enhanced water.

The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients. The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest.

With the increase in obese population around the world and the belief that that carbonated drinks increase the chances of obesity. Hence, Customers, due to rising health awareness, are avoiding the consumption of these carbonated drinks and switching towards water enhancers. Absence of stringent regulations from regulatory authorities, lack of consumer friendly manufacturing practices by market players and intake-safety concern as well as the lack of awareness among the consumers are some of the restraints that are hindering the growth of the global water enhancer market.

The Global Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.

Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America controlled the sector with highest number of market share followed by Europe. Asia-Pacific is an emerging market due to its higher health and fitness conscious populations and is expected to grow with the highest estimated CAGR during the forecast period.

The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.

1. Introduction                 

                1.1 Market Definition    

                1.2 Study Deliverables  

                1.3 Base Currency, Base Year and Forecast Periods           

                1.4 General Study Assumptions

2. Research Methodology                           

                2.1 Introduction              

                2.2 Research Phases      

                                2.2.1 Secondary Research

                                2.2.2 Primary Research

                                2.2.3 Econometric Modelling

                                2.2.4 Expert Validation

                2.3 Analysis Design         

                2.4 Study Timeline          

3. Overview                      

                3.1 Executive Summary

                3.2 Key Inferences         

                3.3 New Developments

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                      

                4.1 Market Drivers          

                4.2 Market Restraints    

                4.3 Key Challenges         

                4.4 Current Opportunities in the Market

5. Market Segmentation                              

                5.1 By Active Ingredients             

                                5.1.1 Vitamins

                                5.1.2 Electrolytes

                                5.1.3 Sweeteners

                                5.1.4 Anti-oxidants

                                5.1.5 Other Ingredients

                5.2 By Source Type         

                                5.2.1 Fruits

                                5.2.2 Vegetables

                                5.2.3 Tea and Coffee

                                5.2.4 Coconut water

                5.3 By Product Type       

                                5.3.1 Flavoured drops

                                5.3.2 Energy drops

                                5.3.3 Fitness and workout drops

6. Geographical Analysis                              

                6.1 North America          

                                6.1.1 Introduction

                                6.1.2 United States

                                6.1.3 Canada 

                6.2 Europe         

                                6.2.1 Introduction

                                6.2.2 U.K

                                6.2.3 Spain

                                6.2.4 Germany

                                6.2.5 Italy 

                                6.2.6 France

                6.3 Asia-Pacific 

                                6.3.1 Introduction

                                6.3.2 China 

                                6.3.3 India 

                                6.3.4 Japan 

                                6.3.5 South Korea

                                6.3.6 Australia

                6.4 Latin America            

                                6.4.1 Introduction

                                6.4.2 Brazil

                                6.4.3 Mexico

                                6.4.4 Argentina

                                6.4.5 Rest of Latin America

                6.5 Middle East & Africa

                                6.5.1 Introduction

                                6.5.2 Middle-East

                                6.5.3 Africa

7. Strategic Analysis                       

                7.1 PESTLE analysis         

                                7.1.1 Political

                                7.1.2 Economic

                                7.1.3 Social

                                7.1.4 Technological

                                7.1.5 Legal

                                7.1.6 Environmental

                7.2 Porter’s Five analysis              

                                7.2.1 Bargaining Power of Suppliers

                                7.2.2 Bargaining Power of Consumers

                                7.2.3 Threat of New Entrants

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis                        

                8.1 Arizona Beverages  

                                8.1.1 Overview

                                8.1.2 Product Analysis

                                8.1.3 Strategic Evaluation and Operations

                                8.1.4 Financial analysis

                                8.1.5 Legal issues

                                8.1.6 Recent Developments

                                8.1.7 SWOT analysis

                                8.1.8 Analyst View

                8.2 The Coca-Cola Company       

                8.3 PepsiCo       

                8.4 Nestle          

                8.5 Kraft foods 

9. Competitive Landscape                           

                9.1 Market share analysis            

                9.2 Merger and Acquisition Analysis        

                9.3 Agreements, collaborations and Joint Ventures          

                9.4 New Product Launches          

10. Expert Opinions                        

                10.1 Market Outlook     

                10.2 Investment Opportunities 

Appendix                           

                a) List of Tables

                b) List of Figures              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Global Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  2. Global Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  3. Global Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  4. Global Energy drops Market By Region, From 2018-2023 (USD Billion)
  5. Global Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  6. Global Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  7. Global Vitamins Market By Region, From 2018-2023 (USD Billion)
  8. Global Electrolytes Market By Region, From 2018-2023 (USD Billion)
  9. Global Sweeteners Market By Region, From 2018-2023 (USD Billion)
  10. Global Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  11. Global Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  12. Global Fruits Market By Region, From 2018-2023 (USD Billion)
  13. Global Vegetables Market By Region, From 2018-2023 (USD Billion)
  14. Global Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  15. Global Coconut Water Market By Region, From 2018-2023 (USD Billion)
  16. North America Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  17. North America Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  18. North America Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  19. North America Energy drops Market By Region, From 2018-2023 (USD Billion)
  20. North America Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  21. North America Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  22. North America Vitamins Market By Region, From 2018-2023 (USD Billion)
  23. North America Electrolytes Market By Region, From 2018-2023 (USD Billion)
  24. North America Sweeteners Market By Region, From 2018-2023 (USD Billion)
  25. North America Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  26. North America Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  27. North America Fruits Market By Region, From 2018-2023 (USD Billion)
  28. North America Vegetables Market By Region, From 2018-2023 (USD Billion)
  29. North America Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  30. North America Coconut Water Market By Region, From 2018-2023 (USD Billion)
  31. United States Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  32. United States Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  33. United States Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  34. Canada Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  35. Canada Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  36. Canada Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  37. Europe Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  38. Europe Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  39. Europe Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  40. Europe Energy drops Market By Region, From 2018-2023 (USD Billion)
  41. Europe Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  42. Europe Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  43. Europe Vitamins Market By Region, From 2018-2023 (USD Billion)
  44. Europe Electrolytes Market By Region, From 2018-2023 (USD Billion)
  45. Europe Sweeteners Market By Region, From 2018-2023 (USD Billion)
  46. Europe Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  47. Europe Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  48. Europe Fruits Market By Region, From 2018-2023 (USD Billion)
  49. Europe Vegetables Market By Region, From 2018-2023 (USD Billion)
  50. Europe Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  51. Europe Coconut Water Market By Region, From 2018-2023 (USD Billion)
  52. U.K Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  53. U.K Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  54. U.K Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  55. Spain Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  56. Spain Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  57. Spain Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  58. Germany Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  59. Germany Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  60. Germany Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  61. Italy Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  62. Italy Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  63. Italy Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  64. France Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  65. France Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  66. France Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  67. Asia-Pacific Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  68. Asia-Pacific Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  69. Asia-Pacific Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  70. Asia-Pacific Energy drops Market By Region, From 2018-2023 (USD Billion)
  71. Asia-Pacific Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  72. Asia-Pacific Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  73. Asia-Pacific Vitamins Market By Region, From 2018-2023 (USD Billion)
  74. Asia-Pacific Electrolytes Market By Region, From 2018-2023 (USD Billion)
  75. Asia-Pacific Sweeteners Market By Region, From 2018-2023 (USD Billion)
  76. Asia-Pacific Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  77. Asia-Pacific Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  78. Asia-Pacific Fruits Market By Region, From 2018-2023 (USD Billion)
  79. Asia-Pacific Vegetables Market By Region, From 2018-2023 (USD Billion)
  80. Asia-Pacific Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  81. Asia-Pacific Coconut Water Market By Region, From 2018-2023 (USD Billion)
  82. China Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  83. China Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  84. China Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  85. India Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  86. India Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  87. India Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  88. Japan Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  89. Japan Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  90. Japan Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  91. South Korea Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  92. South Korea Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  93. South Korea Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  94. Australia Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  95. Australia Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  96. Australia Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  97. Latin America Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  98. Latin America Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  99. Latin America Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  100. Latin America Energy drops Market By Region, From 2018-2023 (USD Billion)
  101. Latin America Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  102. Latin America Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  103. Latin America Vitamins Market By Region, From 2018-2023 (USD Billion)
  104. Latin America Electrolytes Market By Region, From 2018-2023 (USD Billion)
  105. Latin America Sweeteners Market By Region, From 2018-2023 (USD Billion)
  106. Latin America Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  107. Latin America Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  108. Latin America Fruits Market By Region, From 2018-2023 (USD Billion)
  109. Latin America Vegetables Market By Region, From 2018-2023 (USD Billion)
  110. Latin America Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  111. Latin America Coconut Water Market By Region, From 2018-2023 (USD Billion)
  112. Brazil Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  113. Brazil Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  114. Brazil Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  115. Argentina Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  116. Argentina Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  117. Argentina Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  118. Mexico Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  119. Mexico Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  120. Mexico Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  121. Middle East & Africa Water Enhancers Market By Region, From 2018-2023 (USD Billion)
  122. Middle East & Africa Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  123. Middle East & Africa Flavoured drops Market By Region, From 2018-2023 (USD Billion)
  124. Middle East & Africa Energy drops Market By Region, From 2018-2023 (USD Billion)
  125. Middle East & Africa Fitness and workout drops Market By Region, From 2018-2023 (USD Billion)
  126. Middle East & Africa Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  127. Middle East & Africa Vitamins Market By Region, From 2018-2023 (USD Billion)
  128. Middle East & Africa Electrolytes Market By Region, From 2018-2023 (USD Billion)
  129. Middle East & Africa Sweeteners Market By Region, From 2018-2023 (USD Billion)
  130. Middle East & Africa Anti-oxidants Market By Region, From 2018-2023 (USD Billion)
  131. Middle East & Africa Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  132. Middle East & Africa Fruits Market By Region, From 2018-2023 (USD Billion)
  133. Middle East & Africa Vegetables Market By Region, From 2018-2023 (USD Billion)
  134. Middle East & Africa Tea and Coffee Market By Region, From 2018-2023 (USD Billion)
  135. Middle East & Africa Coconut Water Market By Region, From 2018-2023 (USD Billion)
  136. Middle East Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  137. Middle East Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  138. Middle East Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
  139. Africa Water Enhancers Market By Product Type, From 2018-2023 (USD Billion)
  140. Africa Water Enhancers Market By Active Ingredients , From 2018-2023 (USD Billion)
  141. Africa Water Enhancers Market By Source Type, From 2018-2023 (USD Billion)
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