High-Efficiency Laundry Liquid Detergent Market

Global High-Efficiency Laundry Liquid Detergent Market Size (2024 to 2029)

The global high-efficiency laundry liquid detergent market is expected to register a CAGR of 3.7% from 2024 to 2029 and the global market size is anticipated to be worth USD 8.03 billion by 2029 from USD 6.7 billion in 2024.

Global High-Efficiency Laundry Liquid Detergent Market Drivers:

Due to developments in washers and washing machines, the global high-efficiency laundry liquid detergent industry has expanded rapidly in recent years. Moreover, the exposure to high-efficiency liquid detergents, the use of Artificial intelligence with the Internet of things in washing machines, and even the advancement of non-vibrational technology to effectively reduce vibration and monitor electricity and water consumption are all intended to transform the global market by creating a seamless experience for customers.

Rising consumer awareness for the use of high-efficiency liquid detergent products, comprehensive marketing and advertisement by major brands, a change in consumer preference towards high-efficiency liquid detergent, and enhanced shelf visibility of such detergents all contribute to the global high-efficiency laundry liquid detergent industry's expansion.

Global High-Efficiency Laundry Liquid Detergent Market Restraints:

High-efficiency laundry liquid detergent is more costly when compared to other relative products. Therefore, the producers' target market is limited by the high costs of these detergents. Additionally, manufacturers face significant difficulty removing the existing cost difference between regular and high-efficiency laundry liquid detergent. As a result, pricing remains among the most important influencing variables in the adoption of liquid detergents.

The growth of the global high-efficiency laundry liquid detergent market is further expected to be hampered by the strict environmental rules on the usage of detergents and the adverse impact of the COVID-19 pandemic on the market. The high prices of high-efficiency laundry liquid detergents in the market are reasons not to buy the product in underdeveloped countries across the world. In addition, the increased competition in the marketplace between top players and local manufacturers leads to counterfeit products growing at a cheaper rate, thus creating a negative impact on the market.

The high-efficiency liquid detergent market is expected to be consolidated, with the leading players controlling a large industry. Proctor and Gamble, Henkel AG, Unilever, E.U.D. GROUP AS, and Kao Corporation, are some of the leading competitors in the sector. Therefore, the market concentration is distributed as consolidated and fragmented. In the compressed portion, the top 5 key players are leading the market, and the fragmented amount is of dominant players in the market with very high competition.

Impact of COVID-19 on the global high-efficiency laundry liquid detergent market:

The outbreak of the COVID-19 pandemic has badly impacted the global economy. It has caused a wide range of industries as a result. The manufacturing companies are suffering enormous losses because of this. The COVID-19 pandemic negatively impacted the high-efficiency laundry liquid detergent market. The strict lockdown regulation in various countries disrupted the manufacturing and supply chain, leading to decreased revenue generation.

The global high-efficiency laundry liquid detergent market was negatively affected by the COVID-19 pandemic in the year 2021. Due to the pandemic, some nations were compelled to shut down, causing residents to decrease their use of personal cars, decrease fuel consumption, and lower the use of gasoline additives and detergents. Therefore, as per a report by OICA, worldwide automobile manufacturing dropped by almost 23% in the 3rd quarter of 2021 compared to 2019. Meanwhile, in the current scenario, people's awareness of personal hygiene and a clean environment has risen, which has boosted demand for laundry and home cleaning goods, boosting detergents' market development.

REPORT COVERAGE:

This research report on the global high-efficiency laundry liquid detergent market has been segmented and sub-segmented based on application, distribution channel and region.

Global High-Efficiency Laundry Liquid Detergent Market - By Application:

• Commercial
• Residential

By application, the residential segment dominated the global high-efficiency laundry liquid detergents market, and this domination is predicted to continue during the forecast period.

Textiles, hospitality, laundry services, and other industries are some of the commercial application areas, while the household segment is one of the residential applications. Laundry liquid detergent is becoming more prominent due to the convenience and ease of its use and its reduced waste rate compared to detergent powders.

Global High-Efficiency Laundry Liquid Detergent Market - By Distribution Channel:

• Independent Grocery Stores
• Supermarkets and Hypermarkets
• Departmental and Convenience Stores
• Online Stores

Online stores make it easy to sell high-efficiency laundry liquid detergent. Over the past few years, the demand for these distribution networks has grown due to robust online marketing and the availability of reliable information, savings, and free delivery services given by numerous e-commerce portals.

Additionally, due to increased internet penetration, the market for high-efficiency laundry liquid detergents is expanding quickly in developing nations. As a result, online stores' sale of high-efficiency laundry liquid detergent is projected to increase at the fastest growth rate during the forecast period.

Global High-Efficiency Laundry Liquid Detergent Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa

North America dominates the global high-efficiency laundry liquid detergent market in terms of revenue share; this region's dominance is due to increased urbanization and the extensive penetration of high-efficiency washing machines in North American countries.

The Asia Pacific market for High-efficiency laundry liquid detergent market is the fastest-growing market in the world as well as it contributes the largest market share globally. The Asia Pacific market is projected to increase with the highest CAGR. This dominance is due to the rising awareness of the laundry liquid detergent sector and the advancement in industries in developing countries. In this region, both the segments household and commercial are growing at a significant growth rate, and countries like China and India are leading the market in terms of demand and supply.

KEY MARKET PLAYERS:

Companies playing a leading role in the global high-efficiency laundry liquid detergent market include Proctor and Gamble, Unilever, Kao Corporation, Henkel AG & Co., E.U.D. group, Biokleen, Ecolab Inc., Venus Laboratories, The Clorox Company, Church and Dwight, Colgate Palmolive Company, Reckitt Benckiser Group and Earth Friendly Products.

RECENT HAPPENINGS IN THE MARKET:

• In March 2021, Unilever declared that it would shut its washing powder plant in Warrington, United Kingdom since users shifted to alternate detergents such as high-efficiency laundry liquid and capsule detergent.
• In July 2019, BASF announced that, At BASF's Monthly plant, the production capacity of Tinopal C.B.S. optical brightener is being increased. They are planning to invest two-digit million euros by 2022 in the existing factories to increase production stepwise. In 2021, the first new capacity will be accessible. This production capacity increasing plan of BASF is based on the global increasing consumer demand for new alternative powder detergents like high-efficiency liquid detergent.
• In January 2019, Unilever bought The Laundress, a detergent, fabric care products, and domestic cleaning product manufacturer, to expand its international presence and portfolio.