Kefir Market size is expected to reach USD 1.48 billion in 2023 to USD 1.93billion by 2028 with a CAGR of 4.50 % throughout the forecast period 2023-2028
Kefir is a dairy product that is grown in a unique way and is considered primarily a rich source of probiotic foods. It is a combination of fermented milk, which has a slightly sour taste. Kefir is believed to have medicinal properties because it helps heal leaky intestines. The word kefir is derived from the Turkish word "keif" which means "good feeling". Kefir tastes like drinking yogurt made from fermented dairy products. It can be prepared with goat, sheep, or cow milk. Kefir contains the right amount of calcium, biotin, vitamin B12, magnesium, folic acid, vitamin K2, probiotics, and enzymes. Since kefir does not have an appropriate standardized nutritional content, the value of ingredients can be determined according to the region where it is produced, cows and crops. Kefir is loaded with Bifidobacterium Bifidum and Lactobacillus acidophilus, and it also provides a good amount of beneficial yeast and lactic acid bacteria. Kefir is rich in nutrients and a beneficial microbiota, which is determined to increase its market demand and consumption during the forecast period.
The global kefir market is stimulated by the increasing popularity of kefir among lactose-intolerant consumers due to its low lactose content. Kefir contains many beneficial bacteria that aid in the digestion of lactose.
It should be a better option than yogurt for the lactose-intolerant population. Although yogurt and kefir are good sources of calcium and protein, kefir also contains a broader range of bacteria that stimulate digestion. Kefir is a rich source of probiotics that should act as a growth factor for the market. Probiotics aid digestion with other potential benefits, such as improving immunity and intestinal health, preventing obesity, and controlling weight. Increased awareness of the health benefits associated with kefir and increased spending on health-promoting foods are expected to drive the global kefir market in the coming years. The excellent taste and availability of various flavors of the product may be another important reason that should increase the popularity and consumption of kefir among consumers. Increased investment in research and development by leading companies is expected to be a growth engine for this market. For example, in August 2018, DuPont de Nemours, Inc. introduced a new culture of kefir for the South American market. The high upfront investment and storage costs associated with kefir production are supposed to slow market growth. High storage and preservation costs are linked to the high price of the final product, which should make it difficult for consumers to accept the product in developing regions.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2022-2028 |
Base Year |
2022 |
Forecast Period |
2023-2028 |
CAGR |
4.50% |
Segments Covered |
By Product, Type, Consumption, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Lifeway Foods Inc, The Greek Gods, Helios Ingredients, Fresh Made Inc, Groupe Danone, Krasnystaw OSM, Nestle SA, Danisco, Danlac Canada Inc, The KEFIR Company |
Based on Composition:
Water Kefir
Milk Kefir
Based on Type:
Greek Type Kefir
Frozen Kefir
Organic Kefir
Low fat Kefir
Others
Based on Flavour:
Regular Kefir
Flavoured Kefir
Based on Distribution Channel:
Supermarkets/Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Rest of the World
Furthermore, the increase in the number of gastric patients and the increase in the obese population in the region are contributing to the overall growth of the kefir market. According to the World Health Organization (WHO), in 2017, obesity or being overweight is considered the leading cause of around 2.8 million deaths every year worldwide. Furthermore, obesity in Europe has increased considerably in recent years. In 2016, about 30% of the total population in England was obese, most of them belonging to the age group of 55 years or older. Furthermore, the United Kingdom ranks higher in terms of obesity compared to France and Germany, with a share of 27.3%, while Germany represents 24.6% and France 17.5%. Moreover, the UK registered around 6,980 cases of stomach cancer in 2016, which prevailed mainly among the male population. Increasing cases of stomach and stomach cancer should increase the demand for kefir, as it is very effective against gastritis and gastric ulcers. This, in turn, should drive market growth in the near future.
Asia Pacific had a kefir market share of less than 20% due to the low penetration of the leading kefir manufacturers operating in the region, resulting in low availability. Furthermore, kefir is positioned as a substitute for dairy products, such as processed cheese, butter, cottage cheese and clarified butter, but the region's population is more inclined to consume these products than kefir. This, in turn, slows the growth of the kefir market in the area. However, this trend is anticipated to change in the future due to the growing awareness of the benefits associated with kefir, such as anti-cancer, anti-allergic and many other properties. Furthermore, the changing consumption patterns of the population in this region and the increasing trend towards healthier food consumption, which is mostly influenced by Western culture, should pave the way for kefir in the near future.
In 2017, the overweight and obese population in Asia-Pacific reached 1 billion, prompting the region to spend more than $ 160 billion on health care. This factor should pave the way for kefir in the area. Furthermore, the strengthening of the economic situation in countries such as India, China, and Japan, among others, should encourage the leading manufacturers operating in this field to penetrate these markets to obtain better investment opportunities and respond to a broader clientele. In addition, the Asia-Pacific is foreseen to present a higher growth rate for the kefir market compared to other regions during the prediction period.
Several companies in the food & beverage sector along with associated industries had witnessed deep impact due to the outbreak of the COVID-19 pandemic. Social isolation, self-isolation, and the closure of the entire city have forced many facilities to be closed in countries in Asia, the United States, Europe, and the rest of the world. Under immense pressure from consumers who stock products, empty shelves are becoming common in supermarkets and hypermarket chains around the world. Household items like toilet paper, hand washing, canned goods, and frozen foods have been the hardest hit, but as the situation changes, individual chains have begun to change their business models. Elsewhere to meet increased demand, some supermarkets are relocating staff to assist in food sales operations. And in the United States, retailers like Kroger, Cost, and Safeway are hiring store staff and delivery drivers to ease the burden.
Lifeway Foods Inc
The Greek Gods
Helios Ingredients
Fresh Made Inc
Groupe Danone
Krasnystaw OSM
Nestle SA
Danisco
Danlac Canada Inc
The KEFIR Company
Frequently Asked Questions
The Kefir Market Can be Predicted Reach a Valuation of USD 1.93 Billion by 2028
Kefir Market Can Expand With A CAGR 4.50% in a given Forecast Period.
Lifeway Foods Inc, The Greek Gods, Helios Ingredients, Fresh Made Inc, Groupe Danone, Krasnystaw OSM, Nestle SA, Danisco, Danlac Canada Inc, The KEFIR Company
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