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Global Kitchen Towel Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Product (Cloth-Based, Paper-Based), By End Users (Commercial, Residential), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores), and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Analysis from 2024 to 2029

Published: March, 2023
ID: 13196
Pages: 175
Formats: report pdf report excel report power bi report ppt

Global Kitchen Towel Market Size (2023 to 2028)

The global kitchen towel market size is expected to reach USD 4.06 billion by 2029 from USD 3.12 billion in 2024, growing at a compound annual growth rate (CAGR) of 5.4 % during the forecast period.

A kitchen towel is a multi-purpose item that may be used for a variety of tasks such as drying hands, keeping the kitchen clean, washing dishes, and other kitchen goods. Cotton is used to make them, which helps to draw out and absorb moisture through direct touch and can survive repeated use and cleaning. It's also used to keep hot utensils warm while serving. They are presently available in a wide range of items on the market, depending on the consumer's tastes and preferences. These kitchen towels are made using the traditional light dry crepe technology, which enables its origami non-woven kitchen towels to gain momentum with customers since they are easy to wash and effective at cleaning damp surfaces. The kitchen towel market is divided into two segments, which are private label and branded. Private labels offer competitive manufacturing goods that offer a diverse selection of items at reasonable costs. Private brands have adopted trends within this area, such as greater absorption, new prints, and ecologically friendly items since they have much superior market penetration that influences other vendors.

Global Kitchen Towel Market Drivers:

The need for high-quality home and personal care goods has expanded dramatically because of the expanding urban population's lifestyle requirements, propelling the kitchen towel market forward. The need for personal care items such as kitchen towels is being fuelled by a growing urban population and increased disposable expenditures. Because of Westernization and globalization, their penetration into emerging economies is expanding. Aside from that, producers have introduced a large selection of hand-knitted and crocheted towels to complement their existing product line.

Technological advancements are further fuelling the growth rate of the kitchen towel market. The manufacturers of kitchen towels have been using innovative technologies such as Through Air Dried (TAD) to provide softer and more absorbent kitchen towels. The traditional light dry crepe (LDC) method is primarily used in the production of these towels. Non-woven origami kitchen towels are gaining popularity among customers since they are easy to wash and effective at cleaning damp surfaces. Because kitchen towels are mostly used in households and hotels, producers would focus on sophisticated technologies to improve the softness and quality of the material. After a few usages, loosely woven towels tend to shed. Even still, lint is avoided by tight weave patterns. The kitchen towel market will have more opportunities to expand if the quality and pricing are both improved.

Global Kitchen Towel Market Restraints:

The price fluctuations in raw materials are one of the biggest stumbling blocks to the expansion of the kitchen towel market. Many suppliers employ cellulose fiber in the form of Kraft pulp or fiber regenerated from recycled wastepaper to create paper-based towels. Demand and supply of raw materials determine expenses, which, when combined with energy and transportation costs, affect selling prices.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2023 to 2029

Base Year

2023

Forecast Period

2024 to 2029

CAGR

5.4%

Segments Covered

By Product, End Users, Distribution Channel and Region

Various Analyses Covered

Global, Regional, and country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Market Leaders Profiled

Accrol Group Holdings plc Aldar Tissues Ltd. Kimberly-Clark Corporation Koch Industries Inc. Renova Group Rodriquez Pty. Ltd. The Procter & Gamble Company Towel Depot Inc. Wausau Paper Corp. WEPA Professional GmbH

 

This research report on the global kitchen towel market has been segmented and sub-segmented based on product, end-user, distribution channel and region.

Global Kitchen Towel Market - By Product:

  • Cloth Based
  • Paper Based

In the kitchen towel market, the cloth-based segment held the largest share of the global market in 2022. The cloth-based segment is also expected to register a healthy CAGR during the forecast period. Cloth-based kitchen towels are the most favored product that comes in many variants and are washable and inexpensive to the user. The cloth-based kitchen towels have been widely used in households and this trend will continue in the coming years as this is one of the habits that does not see a change easily, which is one of the key factors propelling the growth of the cloth-based segment. The reusable preference of the customers and growing innovation in the design and pattern of cloth-based kitchen towels are further boosting the growth rate of the cloth-based segment in the worldwide market.

On the other side, the paper-based segment is the fastest-growing segment in the global market. White paper towels, which are safe to use when cooking, are expected to rise in popularity in the near future, according to the United States Department of Agriculture Food Safety Information Service. The hygiene concerns and on-the-go usage feature of paper-based kitchen towels are primarily driving the segmental growth. The growing usage of paper-based kitchen towels in the food service industry and commercial settings is further contributing to the growth of the paper-based segment in the global market.

Global Kitchen Towel Market - By End Users:

  • Commercial
  • Residential

The commercial segment held the largest share of the global kitchen towel market in 2022 and the segmental lead is expected to continue during the forecast period owing to the growing usage of these products in the commercial settings. The growing number of hotels and restaurants worldwide and the rising demand for takeaway and delivery services are aiding the growth of the commercial segment in the global kitchen towel market.

The residential segment accounted for a considerable share of the global market in 2022 and is expected to grow considerably during the forecast period.

Global Kitchen Towel Market - By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

The supermarkets and hypermarkets segment is estimated to hold a substantial portion of the global market in terms of distribution channels during the forecast period. The convenience and availability of a wide range of products of different quality and various brands in supermarkets and hypermarkets is one of the major factors driving the growth of the supermarkets and hypermarkets segment in the global market. The rising shelf space dedicated to kitchen accessories such as kitchen towels and the rapid adoption of private labels in supermarkets and hypermarkets is further propelling the growth of the segmental growth in the worldwide market.

The online stores segment captured a considerable share of the worldwide market in 2022 and is expected to grow substantially during the forecast period. The rising e-commerce penetration, growing advertising efforts of manufacturers and re-sellers over online platforms, and increasing preference from the customers for doorstep delivery and easy return policies are primarily driving the growth of the online stores segment in the global market.

Global Kitchen Towel Market - By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

North America occupied the largest share of the worldwide kitchen towel market in 2022 and the domination of the North American region is anticipated to continue throughout the forecast period owing to the high usage of kitchen towels and the presence of a huge population with an increased disposable income. The demand for high-quality and designer kitchen towels is consistently growing in the North American region, which is further fuelling the growth rate of the North American market. The growing sales for kitchen towels over the e-commerce portals and innovation in the materials and designs of kitchen towels are contributing to the growth of the kitchen towels market in North America.

Europe accounted for the second-largest share of the global market in 2022 and is anticipated to grow prominently during the forecast period. The growing demand for decorative and functional kitchen towels and an increasing number of restaurants and hotels are driving the European market growth.

The Asia-Pacific market is expected to register a promising CAGR during the forecast period due to the growing population, increasing disposable income, and rising awareness among people regarding kitchen towels with antimicrobial properties.

KEY MARKET PLAYERS:

Companies playing a dominating role in the global kitchen towels include Accrol Group Holdings PLC, Aldar Tissues Ltd., Kimberly-Clark Corporation, Koch Industries Inc., Renova Group, Rodriquez Pty. Ltd., The Procter & Gamble Company, Towel Depot Inc., Wausau Paper Corp., and WEPA Professional GmbH.

RECENT HAPPENINGS IN THE MARKET:

  • In April 2021, Accrol Group Holdings PLC completed the GBP3.9 million cash acquisition of John Dale Ltd, a flushable and biodegradable wet wipes company. The Lancashire-based toilet paper, kitchen towel, and face Tissue Company said the deal includes the 47,000-square-foot facility in Flint, North Wales, where John Dale works.
  • In October 2020, the previously disclosed acquisition of Softex Indonesia, a leader in the fast-growing Indonesian personal care sector, by Kimberly-Clark Corporation was completed.

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FAQ's

Which is the popular product type in the global kitchen towel market?

In the kitchen towel market, the cloth-based sector has a major proportion of the market

What is the key region in the global kitchen towel market?

North America is the key region in the global kitchen towel market

What is the key distribution channel in the global kitchen towel market?

Supermarkets and hypermarkets hold a substantial portion of the industry in terms of distribution channel

What is the projected market size & growth rate of the Kitchen Towel Market?

Kitchen Towel Market valued at US$ 2.81 Billion in 2021 and is anticipated to increase at US$ 3.99 Billion by 2027, with a growing CAGR 5.40% of in the next six years.

What is the major end-use sector in the global kitchen towel market?

Commercial segment is the major end-use sector in the global kitchen towel market

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