Maqui Berries Market

Global Maqui Berries Market Size (2024 to 2029)

The Global Maqui Berries Market size is expected to be at USD 1.12 billion in 2024 and is anticipated to reach over USD 1.76 billion by the end of the assessment period. The market is further determined to develop with a considerable annual development rate (CAGR) of 9.5% throughout the projection period of 2024 to 2029.

MARKET OVERVIEW

The maqui berry is an exotic black fruit that belongs to the Elaeocarpaceae family. These berries are native to the Latin American nations of Chile and Argentina. The leaves of the plant are usually dark in color and oval in design. The flowers are generally large and unisexual. Maqui berries have huge popularity as they are employed for treatments like weight management, heart disorders, etc. while improving overall health and wellness. Maqui berries contain antioxidants that protect the body's cells from damage. In addition, maqui berries also contain other vitamins and minerals such as calcium, magnesium, vitamins A, C, B1, and B3. Maqui berries are generally touted as superfruits due to their antioxidant properties and high micronutrients. The health benefits associated with consuming maqui berries include reducing inflammation, controlling blood sugar levels, and treating heart problems. This factor is expected to business growth within the forecast period.

MARKET DRIVERS AND RESTRAINTS

The increasing adoption of hybrid techniques for maqui cultivation is an important factor that is expected to drive the growth of the global maqui berries market.

Additionally, the maqui berry is marketed as a super fruit due to its high antioxidant content and health benefits, such as helping to reduce inflammation, support heart health, and control blood pressure. Blood sugar levels are another factor that should drive the growth of the target market the forecast period. Also, increasing population, diversity of food and nutritional needs, and increasing awareness of the health and medical benefits of maqui berries are other factors likely to drive growth of the target market in the world in the next few years. Growing consumers are increasingly turning towards natural food products such as frozen fruits and IQF food products due to various health concerns associated with additives and artificial ingredients in food processing. This is fueling the demand for frozen superfruits, which also come in the form of IQF food products, as they contain no artificial ingredients or related products. A study by Dr. Gene Lester of the USDA Agricultural Research Center in Weslaco, Texas, concludes that products selected for freezing are harvested when they are mature rather than early and can mature for transport to market. Vegetables and fruits offer their best highest nutrition when they are in ripe stage. Transporting fresh produce from farm to market takes a few weeks during which fruits tend to lose nutrients. Frozen products remain nutritionally intact for up to one year. However, export and import regulations are relatively strict and are an important factor that can limit the growth of the target market to some extent.

REPORT COVERAGE

DETAILED SEGMENTATION OF THE GLOBAL MAQUI BERRIES MARKET INCLUDED IN THIS REPORT

This research report on the global maqui berries market has been segmented and sub-segmented based on nature, form, end-use, distribution channel, and region.

Global Maqui Berries Market By Nature

• Conventional         
• Organic  

Depending on nature, the global maqui berry market has been bifurcated into organic and conventional. The organic segment credited with having one of the highest market shares in 2023. The increasing need for organic food products among consumers due to their health benefits is expected to drive growth in the segment.

Global Maqui Berries Market By Form

• Processed
• Fresh   

On the basis of form, the world market for maqui berries has been segmented into fresh and processed. The fresh segment recorded the highest market share in 2023. Also, the segment is estimated to garner a noteworthy development rate in the outlook period. The market based on the End-Use can be divided into Food and Beverages, Nutraceuticals, Personal Care and Cosmetics, and Retail. The market segmentation based on the Distribution Channel includes B2B and B2C.

Global Maqui Berries Market By End User

• Retail         
• Personal Care and Cosmetics          
• Nutraceuticals       
• Food and Beverages           

Global Maqui Berries Market By Distribution Channel

• B2C            
• B2B    

REGIONAL ANALYSIS

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Among these regions, Asia-Pacific registered the leading portion in this industry in 2023.

The global Maqui Berries market has been categorized based on geography to offer a clear understanding of the international business, covering the regions of North America, Asia Pacific, Europe, Latin America, and the Middle East, and Africa. Maqui berry is widely used in cosmetic products because the ingredients contain antioxidants that are beneficial for skincare. The fast-growing cosmetic industry in this area due to growing demand from millennials is expected to fuel market demand during the outlook period. The demand for maqui berries is increasing in North America due to the increased consumption of dietary supplements coupled with the high disposable income of consumers in the region. The maqui berry market has also experienced significant growth in Europe, followed by Latin America.

KEY PLAYERS IN THE GLOBAL MAQUI BERRIES MARKET

Major key players in the Global Maqui Berries Market are HP Ingredients, Terrasoul Superfoods, Sunfood Superfoods, Arauco Nutrientes Naturales, Neorganika, SouthAm Freeze Dry, Bayas d el Sur SA, Sevenhills Wholefoods, Maqui New Life S.A, Navitas Organics and others.

RECENT HAPPENINGS IN THE MARKET

• Sunfood Superfoods had the largest share of the Global Maqui Berries Market in terms of sales and revenue in 2019.

• Bell Flavors and Fragrances has launched a new line of superfruit flavors that are sure to meet the needs of your applications. Bell's line of superfruit flavors does a great job, but don't say our other flavors, they tend to be very jealous. Many scientists have studied the various health benefits superfruits can offer, such as lowering cholesterol, helping your immune system, and even improving your eyesight.
• Z Natural Foods has launched a new "superfood" powder that combines eight different types of berries. The company claims Super 8 Organic Freeze Dried Berry Blend is vegan, soy and gluten free, and contains no preservatives or added sugar.
• Coca-Cola Amatil (Australian beverage company) and The Coca-Cola Company are about to acquire about a 45% minority stake in Australia’s Made Group. The acquisition is The Coca-Cola Company's latest step in achieving a portfolio that includes a variety of healthy options.