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Middle East & Africa Healthcare CRM Market Research Report – Segmented By Product, Application, End-user, Technology & Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2023 to 2028)

Published: March, 2023
ID: 11894
Pages: 100
Formats: report pdf report excel report power bi report ppt

MEA Healthcare CRM Market Size (2023 to 2028)

The Middle East and Africa healthcare CRM market is estimated to witness a CAGR of 6.8% from 2023 to 2028.

The significant growth of the healthcare industry across the MEA regions is one of the key factors creating a positive outlook for the market. In addition, the growing demand for effective solutions to improve patient treatment and healthcare expertise is driving the growth of the market. As the coronavirus disease (COVID-19) continues to spread worldwide, there has been a tremendous increase in demand for effective CRM solutions in healthcare facilities for effective patient follow-up.

In addition, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), and cloud computing solutions with HCRM platforms, act as other drivers for growth. These solutions provide high-quality interactions, home care, and remote disease monitoring services to patients through chatbots and real-time interactions. These tools also help minimize human effort, resulting in higher profitability, minimal risk of error, and streamlined communications. Other factors, including the increase in healthcare spending for the masses and extensive research and development (R & R&D) activities, are expected to drive market growth.

Services are an important component of the healthcare CRM market, mainly because of the indispensable role of service providers in using healthcare CRM solutions. In terms of IT uses and skills, the health sector is still in its initial stage; that relies heavily on service providers for most CRM-related services and support services for implementation, integration, training and education, maintenance, and technology updates. The recurring need for software updates and maintenance is the key factor for the constant need for evolution in the CRM system. In addition, most companies are having product launches, acquisitions, partnerships, and joint ventures to help their revenues in the upcoming years.

Concerns about the safety of patient data information, the high cost of management, and the complexity of the CRM implementation process may limit the market's growth to some extent during the forecast period. Integration challenges are very likely to be raised as one of the hampering factors for the growth of the MEA healthcare CRM market during the forecast period.

Impact of COVID-19 on the MEA Healthcare CRM Market:

The COVID-19 pandemic has had a massive impact on health centers. There was a huge and constant demand for an integrated system to manage the workflow and the efficient delivery of care and support to patients worldwide. The use of data technologies, analysis, and scanning technologies has mainly influenced the healthcare IT industry. The COVID-19 outbreak has led to the development of newer technologies and investment in R&D in the healthcare CRM market. Thus, having a positive influence on the market.

This research report on the Middle East and Africa healthcare CRM market has been segmented and sub-segmented into the following categories:

By Product:

  • Individual
  • Referral
  • Individual and referral

By Application:

  • Community Outreach
    • Community health education
    • Services outreach/Promotion
    • Financial Donor Management
  • Case Coordination
    • Patient Information Management
    • Pre-Authorizations / Eligibility
    • Referrals
    • Others
  • Case management
    • Chronic Disease Management
    • Clinical Trials Relationship Management
  • Relationship management

By End-User:

  • Payers
  • Providers
  • Life Science Companies

By Technology:

  • Cloud-Based
  • Mobile
  • Social
  • Collaborative
  • Predictive

By Country:

  • KSA
  • UAE
  • Israel
  • rest of GCC countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • rest of MEA

Geographically, MEA is expected to show lucrative growth during the forecast period due to changes in the healthcare system and the demand for collaborative care.

Middle East is estimated to have the largest share of the MEA healthcare CRM market during the forecast period. Some of the major factors driving the growth of this market include government initiatives and regulations to encourage the adoption of healthcare IT, thereby increasing the pressure on healthcare organizations to become compliant and focus on improved healthcare for patients. Other factors that are helping the region improve are a commitment to patient retention, growing adoption of EHR, growing focus of CRM vendors on developing and commercializing advanced CRM solutions based on artificial intelligence and analytics, and the growing number of ACOs.

In MEA, the UAE market is expected to grow at the highest CAGR during the forecast period. Factors such as improving the quality of healthcare, improving healthcare systems, and increasing government initiatives are the key factors in the market's growth.

KEY MARKET PARTICIPANTS:

Some of the promising companies operating in the MEA healthcare CRM market profiled in this report are Amdocs Ltd, Microsoft, Oracle, IBM, SAP, Accenture Plc, AllScripts Healthcare Solutions Inc., Anthelio Healthcare Solutions, Siemens Healthcare, Accretive Health Inc., Salesforce, NetSuite, Aspect Software, Cerner, Lawson, Talisma, Nice Systems, Verint Systems, and Veeva.

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