Middle East and Africa Kefir Market was worth USD 100.5 million in 2022 and is estimated to be growing at a CAGR of 5.8%, reaching USD 133.5 million by 2022
Kefir is a functional beverage of Russian origin made by yeast/bacterial fermentation of milk. Kefir products have many nutrients like dietary minerals, vitamins, essential amino acids, and conjugated linoleic acid, in amounts similar to unfermented cow, goat or sheep milk. It is a probiotic drink, in addition to bacteria, kefir often contains strains of yeast that can metabolize lactose. Primary factors accounted for driving the market are the increasing popularity for Kefir products and their nutritional and health benefits and increasing awareness in consumers regarding a healthy diet and the advantages of functional beverages and probiotic bacteria. However, expensive cost production and storage problems are the factors hindering the growth of the market.
The Middle East and Africa market for Kefir is segmented
based on
Composition
Type
Flavour
Distribution Channel
Based on Composition –
Water Kefir
Milk Kefir
Based on Type
Greek style
Frozen
Organic
Low fat
Based on Flavour
Regular Kefir
Flavoured Kefir
Based on Distribution Channel
Supermarkets
Convenience Stores
Grocery Stores
Online Retailers
UAE
Israel
KSA
South Africa
Egypt
Based on Geographical analysis the market is separated into regions of the Middle East and Africa. The Middle East is leading the market regionally, due to the presence of market leaders and increasing popularity of the health benefits of Kefir among individuals. The Middle East is also expected to grow the fastest owing to its increasing disposable income and increasing adoption rate of functional beverages. Milk Kefir holds a major share in the market due to its additional nutritional benefits as it is prepared from milk. Flavoured Kefir holds the major share in terms of flavour while Regular Kefir is expected to grow the fastest due to the increasing number of individuals opting for natural and unflavoured Kefir.
Lifeway Foods Inc.
The Greek Gods
Helios Ingredients
Fresh Made Inc.
Groupe Danone
Krasnystaw OSM
Nestle SA
Danisco
Danlac Canada Inc
The KEFIR Company
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