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Middle East and Africa Hopped Malt Extract Market by Product Type (Organic and Conventional) And by End-Users/Application (Food and Drink, Pharmaceutical), Market Share, In-Depth Analysis, Detailed Overview, and Forecast, 2022 to 2027

Published: March, 2023
ID: 10131
Pages: 120
Formats: report pdf report excel report power bi report ppt

Middle East and Africa Hopped Malt Extract Market Analysis Report:

The Middle East and Africa Hopped Malt Extract Market is expected to experience a moderate annual growth rate throughout the foreseen period (2022 - 2027).

Malt extract is the concentrated or dry form of unfermented wort. Its elaboration implies the crushing and maceration of the malted grains, the separation of the must from the used grains, then their concentration and dehydration. This extract is converted to hop malt extract when hops are added. Hopped malt extracts can be in liquid or solid form. The hopped malt extract gives it a distinct but malty flavor due to the concentration process during its production. The aromatic and bitter features that are added by hopped malt to beer are a prominent driving factor for the demand for hopped malt extract market. Also, the characteristics of hopped malt extract that made them crucial in soft drink industries is supporting the expansion of the Middle East and Africa hopped malt extract market.

Recent Developments

  1. In August 2015, the quality of the malt extract market increased when Coopers, an Australian brewery and producer of hoppy malt extracts, acquired the Mr. Beer Brewery in 2012.
  2. Mr. Malt and Baladin jointly introduced a new hopped malt extract kit for homebrewers that includes a bag of American yellow hop dumplings.

Market Drivers and Restraints:

The increased use of products in the brewing industry, especially for craft beer production, is expected to drive the MEA hopped malt extract market. Hops are one of the main ingredients used in the brewing process along with other products such as cereals, yeast, and water. The hops add bitterness, balance the sweetness of the malt sugars, and add a refreshing finish to the brew. The ability of hopped malt extract to add aroma and bitterness to finished beverages is expected to drive demand. The increasing adoption of bakery products, breakfast cereals, confectionery products and other food applications is expected to drive market growth. In addition, a greater application in soft drinks is expected to contribute to demand. Small breweries rely heavily on hoppy malt extract to produce their beers with new crafts and innovations to attract more consumers. The growing demand for craft beers is expected to drive the integration of new breweries, creating growth prospects for the market. For example, beers such as strong and pale Indian ales make heavy use of hoppy malt extracts. The volatility in the supply of crude materials is considered as a major threat to the regional market. The rise in the creation of various malts such as oats, barley and wheat, is foreseen to offer lucrative growth opportunities in future for this industry. Moreover, the continuous efforts of leading players to develop less perishable varieties of malt are anticipated to accelerate business demand.

Market segmentation

By application, the beverage segment in the Middle East and Africa market, from hopped malt extract to hopped malt extract, currently represents the largest share of revenue of more than 70%. Beverages, especially alcoholic beverages, account for most of the overall market revenue. By type, cascade hops accounted for a dominant portion of this market, recording a revenue share of 34.36% in 2018, owing to the usage of various product applications in the beer industry. This hop is often used in pale American beers due to its superior flavor profile and acidity. Many dry hop and super tart beers are associated with this strain. This factor bodes well for the growth of the segment.

Impact of COVID-19 on the Middle East and Africa Hopped Malt Extract Market

COVID-19 pandemic is estimated continue its impact on the food industry and its supply chains in future. After this pandemic, restaurants will be more careful with their operation. We anticipate higher rates for the coming months and will have to recalibrate our approach accordingly. The on-the-go model, which is already gaining ground, will become more popular in the coming months. The fear of staying in unfamiliar places will continue, so more and more people will prefer more food to go or just have their coffee to go. The focus will also be on healthier, freshly prepared foods rather than frozen foods.

Regional analysis:

The Middle East and Africa Hopped Malt Extract has been classified on the basis of geography into South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, and Rest of Middle East and Africa. The advanced economies in Middle East and Africa, such as Saudi, contribute majorly to the global market. Growing consumer awareness of the availability of a wide range of flavors and styles of Low Alcohol by Volume (LBV) beer is expected to increase product demand.

Leading Company

Muntons had the most substantial share of the Middle East and Africa Hopped Malt Extract Market in terms of sales and revenue in 2018.

Key Players

Some of the major players in the Middle East and Africa hopped malt extract market are Hambleton Bard Ltd., Cerex, Brewferm, Muntons, Coopers, Brewferm, Mangrove Jacks, and BrewDemon.

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