Middle East and Africa Hot Melt Adhesives Market

Middle East and Africa Hot-Melt Adhesives Market Size (2023-2028)

The Middle East and Africa Hot-Melt Adhesives Market are expected to expand with a CAGR of 6.8% owing to its high demand in the packaging industry and serving as a substitute to solvent-borne adhesives.

Drivers & Restraints of the Middle East and Africa Hot-Melt Adhesives Market

Rising demands in personal care and hygiene products are a driving factor to promote the Hot-melt adhesives industry in the Middle East and African region as it is widely used in the packaging industry and with the pandemic, the packaging industry is one of the few which has grown. Electro-mechanical systems are being heavily used in South Africa and it has been a growing factor in recent times. Hot melt adhesives are also used in industrial products such as the construction of corrugated boxes and in recent times this has been one of the growth factors of the industry. The construction sector is one of the fastest-growing in the Middle East region and it triggers heavy growth opportunities for the hot metal adhesives market.

The hot-melt adhesives technique is extremely useful and is growing at a high rate but at the same time, it is costly and this volatility in the price is a major restraint for the growth of the industry in the Middle East and African region. The lack of political stability is also another factor that prevents foreign investments in Middle east countries.
The industry also is expected to invest a lot in research and development to keep improving the quality of the polymers to meet the standard demands which are in line with the environmental regulations, this involves a lot of investments which sometimes the poor economies of the region are unable to cope with. The availability of raw materials can also hinder growth.

Hot-melt adhesives market has been segmented into the following categories:

On the basis of Type

1. SBC

2. APAO

3. MPO

4. EVA

5. Polyolefins

6. Polyamides

7. Polyurethanes

On the basis of the Application

1. Nonwoven Hygiene Products

2. Packaging Solutions

3. Bookbinding

4. Furniture

5. Woodwork

The hygiene products market has grown rapidly in the Middle East and African region. More people are purchasing these products to protect themselves from the COVID-19 pandemic. The packaging sector has flourished in these times and as a consequence, the hot-melt adhesives industry has also gained a lot.

The building and construction sector in the Middle East has flourished in recent times with high demands of composites and hot melt adhesives. The regional government is also supporting this sector and promises further growth. The Electronics Industry in the South African region has slowed down due to the lack of support from the government. This has hampered the growth of the hot melt adhesives industry.  

Geographical overview and regional presence:

• South Africa is the leading manufacturer of automotive in the African region because of the government’s Automotive Production and Development Plan (APDP).
• Saudi Arabia and UAE are the most dominant players in the Middle East region owing to the rapid development of infrastructure projects undertaken by the government.

Middle East and Africa Hot-Melt Adhesives Recent Developments

• Sika completed the purchase of Egypt’s Modern Waterproofing Group in 2020.

• Jowat Se has published that it will come up with sustainable bonding with packaging hot melt adhesives as it is an essential component for modern packaging.

• Henkel joined the U.S. plastic pact and is committed to achieving circular economy goals by the end of 2025.

There are several players that are asserting their dominance in the hot-melt adhesives market in the Middle East and Africa are:

1. Jowat SE

2. Arkema Group

3. Henkel AG & Co.

4. Sika AG

5. DOW

Impact of COVID-19 on the Middle East and African Hot-Melt Adhesives Market:

COVID-19 has the least impact in the Middle East and African region in terms of infections but economically it has proposed huge challenges to these nations as a lot of foreign investments came to a halt. The Hot-melt adhesives market, however, saw substantial growth in this period owing to the increasing demand for the packaging industry. In addition to this, increased awareness of personal hygiene and self-care products boosted the demands during this period. The Middle East and African countries spent a huge amount of money on the healthcare sector in order to fight the virus, and this led to a huge demand for safe packaging and bio-based products. Hot melt adhesives are one of the few industries which witnessed growth during this pandemic in the Middle East and Africa. The slowdown of the electronics market has also had a negative impact on the hot metal adhesives market in the Middle East and African region.