Middle East and Africa Wet Pet Food Market

Middle East and Africa Wet Pet Food Market Research Analysis 2022 - 2027:

Middle East and Africa Wet Pet Food Market was at USD xx.x million in 2020 and is anticipated to reach over USD xx.xx million by the end of the assessment period, recording a CAGR of xx.x% throughout the forecast period 2022 - 2027

Wet Pet food is available in different shapes, textures, and sizes, and it contains water and other dry ingredients, where the percentage of water ranges from 75% to 85%. Wet pet food offers several benefits to pets as it stimulates energy, strengthens and tones muscles, and develops lean mass. All of these advantages make the wet food more popular and attractive in today's pet food market. Wet pet food is the best source of hydration as it can meet the demand for water if your pet is hesitant to drink enough water in one day.

Impact of covid-19 on the Middle East and Africa Wet Pet Food Market

While food and beverage manufacturers and processors are more likely to be affected by a shortage of labor and raw materials that are essential in the production process, all its associated industries like wet pet food also had a severe impact of the coronavirus. The stringent lockdown conditions across the area resulted in the closure of production units and disruption in supply chain, which led to a decline in sales and revenue of wet pet food market in the MEA. Nations like South Africa, Dubai, etc., in this area has been affected by the COVID-19, resulting in the losses in the wet pet food business.

Recent Developments:

1. Partner in Pet Food (PPF), a European pet food manufacturer, announced its intention to acquire Swedish pet food processor Doggy. The acquisition is expected to complement PPF's product portfolio, geographic reach and distribution. The acquisition is expected to close in August 2020, after obtaining regulatory approval.
2. In April 2020, Nestlé Purina PetCare completed the purchase of the Lily’s Kitchen natural pet food brand, the a renowned wet and dry pet food provider in the UK. Its product range perfectly complements Purina's existing brand portfolio.
3. A key driver of JM Smucker Co.'s performance for fiscal year 2019 is the recent purchase if Ainsworth Pet Nutrition LLC.
4. CJ Foods (CJF), a private label dry pet food manufacturer for premium American brands, will acquire American Nutrition (ANI), a premium supplier of baked and canned dry pet foods and treats. The acquisition of ANI expands the current portfolio of CJF for pet food with national and international distribution.
5. Forthglade is a UK-based fast growing natural pet food brand that produces both wet and dry dog ​​food and treats. The company was founded in 1971 and has been managed by Gerard Lovell and Chris Brooking since its acquisition by management in 2011 and the subsequent investment by Piper in 2015.

Market Drivers and Restraints:

Factors influencing the MEA wet pet food market growth are increased consumer awareness of pet health, the upward trend of nuclear families and the adoption of more pets, the humanization of fast pets, and the need for healthy food for pets. The growing concerns of pet owners about health of their pets are mainly driving the growth of the Middle East and Africa wet pet food market. Wet pet food contains animal and plant derivatives such as chicken, beef, lamb, meat broth, vegetable broth, and eggs. In addition, the percentage of water varies from 75% to 85%. Wet pet food also contains higher amounts of protein and fat, flavored minerals and added preservatives, making it more nutritious and tastier for pets. Wet pet food is readily available through various retail channels such as supermarkets and hypermarkets, specialty pet stores, online stores, and others. The increased use of mobile phones, computers and laptops has contributed to the growth of digital channels, both in power and volume. Pet owners in developing nations like are embracing the idea of ​​shopping online because it saves time, money, and effort through other distribution channels. In addition, these portals provide detailed product information such as description, user review, application and product usage, helping the buyer to compare different products in one look and choose the right products for their pets accordingly. PetShopIndia, Pupkart, Chewy, and Amazon are amongst the general online portals that are driving online sales of wet pet food in the MEA countries.

Market Segmentation:

The Wet Pet food market in the Middle East and Africa is classified by type, application, distribution channel and geography.

Depending on the type, the regional Wet Pet food market is categorized into dog food, cat food, and others. Among these, dog food is the fastest growing and likely to dominate in future, as there is an upward trend for nuclear families and a trend for companionship and company security.

Depending on the application, the Middle East and Africa Wet Pet food market is bifurcated as residential and commercial. Of these, the residential segment accounts for the significant portion compared to commercial.

Based on the sales channel, the MEA Wet Pet food market is separated as offline retailers and online retailers. Of these, offline retailers include specialty pet stores, grocery stores, supermarkets, department stores, and others. With the increasing trend of ecommerce, online retailers are likely to dominate the regional market in the coming years.

Regional Analysis:

The Middle East and Africa Wet Pet Food market has been classified on the basis of region to offer a deep insight into the marketplace. The Middle East and Africa are segmented into the Middle East and Africa regions, which include South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, and Rest of the MEA. These regions are expected to grow at a sustainable growth rate during the outlook period.

Leading Company

Mars Inc. had the substantial share of the Middle East and Africa Wet Pet Food Market in terms of sales and revenue in 2020.

Key Players

The Middle East and Africa Wet Pet Food Market study is made up of leading players, such as Mars Inc., Hills Pet Nutrition and Nestlé Purina Petcare, which account for more than half of the overall regional market share.