North America Organic Fruits and Vegetables Market was worth USD 18.21 billion in 2024 and is estimated to be growing at a CAGR of 8.9%, to reach USD 27.89 billion by 2029.
Organic Fruits and Vegetables are grown by methods that comply with organic farming standards. Organic farming utilizes organic fertilizers like compost, manure, and bone meal rather than chemical fertilizers and pesticides. Organic fruits and vegetables are safer to health as they are not grown using harmful chemicals and taste better than synthetically grown fruits and vegetables, and are more nutritious. Organic fruits and vegetables are processed to increase the shelf life and convenience of consumption. Factors attributable to the market's growth are increasing applications of organic fruits and vegetables in the beverage industry, increasing awareness among consumers regarding the health benefits offered by organic food over synthetically grown ones and rising disposable income. However, factors like the expensive nature of organic food products and time-consuming processes are hindering market growth.
This Research Report on North America Organic Fruits and Vegetables Market is segmented and sub segmented into following categories,
North America Organic Fruits and Vegetables Market - By Crop:
Organic Fruits
Organic Vegetables
North America Organic Fruits and Vegetables Market - By Form:
Fresh
Frozen
Puree
Powdered
North America Organic Fruits and Vegetables Market - By End Use:
Fresh Consumption
Food Processing
North America Organic Fruits and Vegetables Market - By Distribution Channel:
Supermarkets
Variety stores
Convenience Stores
North America Organic Fruits and Vegetables Market - By Region:
United States of America
Canada
USA is leading the market regionally, followed by Canada due to the presence of large population base of consumers opting processed food and organic food.USA is also expected to grow the fastest owing to its increasing disposable income, rise in living standards and growing adoption rate among farmers for organic farming. Frozen food and fresh form are holding major share in the market due to their long shelf life while puree form is expected to grow the fastest due to increasing trend for ready to eat and pre-cooked food. Food processing holds major share in the market in terms of End Use due to increased consumption of processed food and is expected to grow the fastest in the forecasted period also.
KEY MARKET PLAYERS:
Key market players of North America Organic Fruits and Vegetables Market are Whitewave Foods Company, H.J. Heinz Company, CSC Brands LP (Campbell Soup Company, General Mills, Inc, Juices International Pty. Ltd, Activz, Z Natural Foods, LLC, Organic Valley Family of Farms, Iceland Foods Ltd, Green Organic Vegetable Inc
Frequently Asked Questions
Increasing consumer awareness of health and environmental concerns, growing demand for clean-label and natural products, and a preference for pesticide-free and GMO-free produce are key drivers of the demand for organic fruits and vegetables in North America.
Organic fruits and vegetables are grown using organic farming methods, while conventional ones may be grown with synthetic pesticides, fertilizers, and other chemical inputs. Organic produce is also subject to stringent organic certification standards to ensure compliance with organic regulations
Organic fruits and vegetables are perceived to be healthier and safer due to the absence of synthetic pesticides and chemical residues. They are also believed to have higher nutrient levels, better taste, and superior environmental sustainability compared to conventional produce.
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