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North America Prenatal Vitamins Supplements Market By Type (Folic Acid, Iron, Calcium, Essential Fatty Acids, Others), Sales Channel (Retail Sales, Direct Selling, Online Sales) And Region -Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2022 to 2027

Published: March, 2023
ID: 6326
Pages: 145
Formats: report pdf report excel report power bi report ppt

North America Prenatal Vitamins Supplements Market Size Growth Analysis

North America Prenatal Vitamins Supplements market size is anticipated to grow at 7.95% CAGR from 2022 - 2027 and it is estimated that the North America market was valued at USD 200.47 million in 2020 and is expected to reach USD 294 million by 2026.

Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.

Recent Developments:

  1. In November 2020, Unilever has agreed to acquire SmartyPants Vitamins, a US-based supplement company. SmartyPants works with certified non-GMO ingredients and a variety of bioavailable nutrients from sustainable sources. Their product line is free of synthetic colors, artificial flavors, sweeteners, and preservatives.
  2. Procter & Gamble (P&G; Cincinnati) announced today its intention to acquire the consumer healthcare business of Merck KGaA (Darmstadt, Germany) for $ 4.2 billion. Immune Supplements. The Femibion brand includes supplements for support, such as folic acid. These will join P & G's own line of over-the-counter supplements, which includes probiotic brands Align and Metamucil for digestive support, as well as New Chapter supplements.

North America Prenatal Vitamins Supplements market Drivers:

The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.

North America Prenatal Vitamins Supplements market Segmentation:

The North America Prenatal Vitamins Supplements market is segmented on the basis of Type and Sales Channel. On the basis of Type, it is segmented into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players.  On the basis of Sales Channel, it is segmented into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at the steady rate during the forecast period.

Impact of covid-19 on North America Prenatal Vitamins Supplements Market:

COVID-19 is affecting economies and various industries in different countries due to roadblocks, travel bans and business closures. The closure of several manufacturing plants and factories has also been affected, global supply chains have also negatively impacted manufacturing, delivery schedules and sales of goods in the global market.

Due to the Covid-19 pandemic, the food industry is also facing huge losses, which has an additional impact on the global economy. In addition, it disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the supply of raw materials, which in turn is affecting the growth of the herb ice cream market. However, as economies plan to restart operations, the demand for plant-based ice cream is expected to increase as consumers purchase more food products through online retailers.

Regional Insights:

The market for North America Prenatal Vitamins Supplements has been categorized on the basis of geography to offer a clear understanding of the market. North America Prenatal Vitamins Supplements Market has been divided into the United States, Canada, Mexico, and the rest of North America. North America had the largest share of 53.1% in 2018 in the overall global Prenatal Vitamins Supplements market. The region is expected to maintain its lead throughout the forecast period due to the growing number of self-sufficient consumers. Furthermore, the high level of sedentary lifestyle among women in Western countries leads to market growth. Europe is expected to experience significant growth in the coming years.

North America Prenatal Vitamins Supplements market Key players:

The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.

Leading Company:

Church & Dwight Co had the largest share of the North America Prenatal Vitamins Supplements Market in terms of sales revenue in 2021.

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