North America Air-dried Food Market size was at USD xx.xx million in 2020 and is anticipated to increase to USD xx.xx million by the end of the assessment period, registering a CAGR of xx% throughout the outlook period 2022 - 2027. Driven by observed demand in various sectors, North America air-dried food market is expected to show strong growth in the coming years.
Air drying is a process to remove the moisture content of various foods in order to extend their shelf life and prevent bacterial contamination. Air drying is based on the principle of evaporation in which the water is removed with the help of hot air. Different techniques such as hot air drying, microwave drying, two-stage air drying, etc., are used in this process. Air-dried food retains most of its appearance and color compared to original food products. As the moisture content is drastically reduced, it helps prevent the growth of bacteria responsible for food spoilage, thus extending the shelf life of food products. Most of the nutritional value of these food products remains intact and no additional preservatives or colorants are added during the air-drying process. These advantages mentioned above are responsible for the growing popularity of the product among consumers.
Market Drivers and Restraints:
While a balanced diet remains a key goal among consumers, there is a growing trend to alleviate nutritional deficiencies. There is a markedly greater demand for foods that provide better health benefits and reduce the risk of various diseases. The high prevalence of health awareness among consumers has pushed healthy food producers to the fore. A growing level of consciousness keeps them away from artificially preserved foods. Clearly, organic food suppliers have firmly established themselves in the North America Air-dried Food market, as have air-dried food producers. Demand for foods with a long shelf life without compromising their nutritional value. Air-dried foods are tasty, light, nutritious, and easy to prepare. Drying or dehydrating food is an effective way to preserve it for a long time. The process removes unnecessary moisture from food, thus destroying the breeding ground for yeast, mold, and bacteria. The demand for air-dried food is observed in the commercial and domestic sectors. Breakfast cereals, for example, are the most common type of air-dried food in homes. Also, air-dried foods are eaten as healthy snacks, desserts, and ready-to-eat meals. Air-dried foods are also considered highly nutritious for pets. Air-dried meat, for example, is often fed to pets. These meats are not cooked, which means that most of the nutrients found in real meat are left untouched, and the proteins, vitamins, enzymes, and amino acids are minimal. Because moisture is removed from air-dried foods, they last longer without pet owners having to worry about mold or food quality deterioration. The increased focus on pet health and nutrition is one of the main drivers for adopting air-dried foods. Additionally, pet owners are looking for nutritious pet food without chemical preservatives, which is leading them to air-dried pet food.
The launches of non-GMO varieties will further help the market to gain momentum. It is claimed that companies operating in the air drying market have impressive possibilities for differentiation. Perhaps that would give a boost to observed growth. However, the developments of the industry can be hampered by the high costs associated with the product. Product costs are relatively higher than fresh food products due to the processing requirements and longer shelf life of the products. Furthermore, less knowledge of the product in developing countries may limit its growth in the coming years. Many consumers still believe that air-drying results in a reduction in the quality characteristics of food products. People are unaware of the use of these products in the preparation of various recipes, dishes, meals, etc., which can pose a significant threat to the growth of the industry between 2021 and 2026.
The North America Air-dried Food market can be divided based on Application, Type, and Product.
The commercial applications segment had the largest share of over 70.0% in 2019. Air-dried foods find wide application in the hotel and restaurant, bakery and confectionery, processed food, and pet industries. Among these, the processed food industries accounted for the majority of the commercial applications segment. This segment includes a wide range of products, including cereals, salty snacks, pastries, cookies, confectionery, and spices. The home applications segment is estimated to see the fastest growth during the foreseen period.
The air-dried food is widely used in confectionery, everyday foods, and beverages to enhance taste, flavor, and nutritional value.
In recent years, the growing demand for spray-dried coffee powder is also contributing to the growth of the segment. Coffee beans dominated the air-dried food market with over 30% share of total sales in 2019. The spray drying process has gained notable popularity in the coffee bean industry for instant coffee production. or coffee powder. This drying process provides a shorter drying time, a very economical production scale, and rounded particles compared to the freeze-drying counterpart. Therefore, many chain restaurants opt for air-dried processed coffee beans.
The unprecedented outbreak of Coronavirus has triggered consumer behavior to store commodities. This will have a positive impact on the air-dried food market, especially as economies are on the verge of easing the strict lockdowns to resume a normal course of life. The air-dried food market will see growth, albeit at a slower pace, which is likely to pick up as soon as the pandemic passes. In recent years, the market has seen impressive growth thanks to better access to technology. The arrival of high-tech packaging and storage facilities should also bode well for the Air-dried Food market.
REPORT METRIC |
DETAILS |
Market Size Available |
2020 – 2026 |
Base Year |
2020 |
Forecast Period |
2022 - 2027 |
CAGR |
X.X% |
Segments Covered |
By Type, By Application, and By Product |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Countries Covered |
The United States of America, Canada |
Market Leaders Profiled |
Royal Ridge Fruit & Cold Storage LLC., Howenia Enterprise Co., Ltd., Nestle S.A., B-B Products Pty. Ltd., Freeze-Dry Foods, Ltd., DMH Ingredients, Inc, BCFoods, Inc., Barrifine A/S, Saraf Foods Pvt. Ltd |
Regional Insights:
The North America Air-dried Food market has been categorized based on geography into the United States, Canada, Mexico, and others.
North America is determined to have a significant share of the world market. The growing population of working women and millennials is leaning toward convenient food options, which ensure high use of air-dried food products in the preparation of ready meals. Additionally, the growing demand for products based on organic and natural ingredients is estimated to further drive product growth.
Leading Company
Nestle S.A. had the largest share of the North America Air-dried Food Market in terms of sales and revenue in 2020.
Significant players in the North America Air-dried Food Market include Royal Ridge Fruit & Cold Storage LLC., Howenia Enterprise Co., Ltd., Nestle S.A., B-B Products Pty. Ltd., Freeze-Dry Foods, Ltd., DMH Ingredients, Inc, BCFoods, Inc., Barrifine A/S, Saraf Foods Pvt. Ltd., and so on.
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