North America Edible Flakes Market

North America Edible Flakes Market Size (2024 To 2029):

North America Edible Flakes Market is expected to be worth USD 8.38 million in 2024, so it is estimated to achieve USD 12.08 million by 2029, growing at a CAGR of 7.61%.

To make flakes, the outer coating of the grain is removed first, and the grain is then processed into groats. The groats are then boiled in salt and sugar syrup before being rolled into thin flakes and roasted in ovens. It is available in various tastes, including raspberry, chocolate, caramel, strawberry, and fruit and nut. It is commonly enjoyed for breakfast with milk, yogurt, fruit, or nuts. In addition, edible flakes are often utilized in the preparation of snacks. For example, bread made with oats, biscuits, energy bars, infant food, cookies, and probiotic drinks. The edible flakes market is expected to be driven by the developing trend of healthy snacking due to the increased prevalence of obesity, diabetes, blood pressure, and cardiovascular disease.

Because of increased employment, there has been a considerable change in consumer food choices over the last few years. Customers have little time to prepare meals, which has increased demand for readily available food products, including corn flakes, oat flakes, and other edible flakes. For ease of meal preparation, the working population is quickly shifting to readily available food products. Over the forecast timeframe, these consumer trends are expected to drive the growth for edible flakes. Ready-to-eat cereal-based food products include oats, corn, wheat, and rice flakes offer good nutritional characteristics that must be met regularly for the body to function correctly. Corn flakes, for example, are high in iron and vitamin B6, oat flakes in antioxidants and soluble fiber, wheat flakes in dietary fiber, and rice flakes in carbs. Edible flakes, such as oats, are often used as a diet food since they help in weight loss. Oatmeal and oats are gluten-free whole grains with numerous health benefits, including improved blood sugar levels, a lower risk of cardiovascular disease, and weight loss. These nutritional characteristics and consumer preferences are expected to drive demand for edible flakes during the projected period.

Concerns about the availability of alternative products and a considerable increase in the population suffering from lactose intolerance are primary factors acting as constraints. Therefore, they will provide further challenges to the edible flakes market over the forecast period.

This Research Report on North America Edible Flakes Market is segmented and sub segmented into following categories:

North America Edible Flakes Market - By Product:

• Corn Flakes
• Wheat Flakes
• Rice Flakes
• Flakey Oats

The market is segmented into Corn Flakes, Wheat Flakes, Rice Flakes, and Flakey Oats. Corn flakes dominated the edible flakes market in 2019, accounting for the most significant proportion. Because of its high consumption among working-class individuals in North America, the segment is likely to maintain its lead over the forecast period. In addition, breakfast cereal is one of the largest markets in the United States.

Oat flakes are expected to overgrow between 2020 and 2027, owing to the rising demand for nutritious foods among the younger generation. These products are high in vitamins, antioxidants, and soluble fiber, also known as Beta-Glucan, which boosts the feeling of fullness and promotes the growth of healthy bacteria in the body.

North America Edible Flakes Market - By Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers

The market can be categorized into Supermarkets & Hypermarkets, Convenience Stores, and Online Retailers. In 2019, the offline distribution platform had the highest proportion. Major supermarkets already have a broad consumer base and an extensive food store network. Rising consumer desires drive sales volume through this network for nutritious food with a diverse range of tastes and long shelf life. These consumer trends are expected to keep this distribution platform ahead of the competition over the projected period.

From 2020 to 2027, the internet distribution channel is expected to be the fastest-growing segment. The segment's growth is being aided by expanding e-commerce penetration due to increased internet and smartphone adoption. Furthermore, benefits such as doorstep delivery, easy accessibility, significant savings, and a wide range of product alternatives boost the sales of ready-to-eat products through the online distribution channel.

North America Edible Flakes Market - By Region:

• U.S
• Canada
• Rest of North America

Because of nations with high consumption of breakfast cereals, such as the United States, North America is the largest regional market for edible flakes, with a significant share. Furthermore, people in the region gradually incorporate healthier food products into their everyday diets, such as wheat and cereal snacks. The region's rising obesity rates are opening up new markets for the product.

KEY MARKET PLAYERS:

Major Players in the North America Edible Flakes Market are Baggry's India Ltd, Dr. August Oetker KG, General Mills Inc, Kellogg Co, Marico Ltd, Nature's Path Foods Inc, Nestlé SA, PepsiCo Inc, Post Holdings Inc, The Hain Celestial Group Inc.

RECENT HAPPENINGS IN THE MARKET:

1. In 2020, The Kellogg Company, an American cereal company, deals with low sales profitability and growth in India. This nation favors traditional or spicy breakfast over its readily available corn flakes and muesli substitutes. As a result, Kellogg modifies its Indian recipe and offers a typical breakfast to improve sales.
2. The rush to deliver the first meal of the day is intensifying, with brands such as Britannia, Marico, PepsiCo, Kellogg India, and MTR Foods providing an increasing number of options to fulfill Indian customers' expanding desire for quick-fix meals.