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Pulished Date October, 2021
ID: 12210
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North America Edible Flakes Market Size by Product (Corn Flakes, Wheat Flakes, Rice Flakes, Flakey Oats), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers), and By Region- Growth, Size, Share, Trends, Impact of COVID-19 and Forecast (2021-2026)

Pulished: October, 2021
ID: 12210
Pages: 140

North America Edible Flakes Market Size Share Growth Analysis 2021-2026:

North America Edible Flakes Market was worth USD XX million in 2020, so it is estimated to reach USD XX million by 2026, growing at a CAGR of XX%. To make flakes, the outer coating of the grain is removed first, and the grain is then processed into groats. The groats are then boiled in salt and sugar syrup before being rolled into thin flakes and roasted in ovens. It is available in various tastes, including raspberry, chocolate, caramel, strawberry, and fruit and nut. It is commonly enjoyed for breakfast with milk, yogurt, fruit, or nuts. In addition, edible flakes are often utilized in the preparation of snacks. For example, bread made with oats, biscuits, energy bars, infant food, cookies, and probiotic drinks. The edible flakes market is expected to be driven by the developing trend of healthy snacking due to the increased prevalence of obesity, diabetes, blood pressure, and cardiovascular disease.

Recent Developments 

  1. In 2020, The Kellogg Company, an American cereal company, deals with low sales profitability and growth in India. This nation favors traditional or spicy breakfast over its readily available corn flakes and muesli substitutes. As a result, Kellogg modifies its Indian recipe and offers a typical breakfast to improve sales.
  2. The rush to deliver the first meal of the day is intensifying, with brands such as Britannia, Marico, PepsiCo, Kellogg India, and MTR Foods providing an increasing number of options to fulfill Indian customers' expanding desire for quick-fix meals.

Market Growth


Because of increased employment, there has been a considerable change in consumer food choices over the last few years. Customers have little time to prepare meals, which has increased demand for readily available food products, including corn flakes, oat flakes, and other edible flakes. For ease of meal preparation, the working population is quickly shifting to readily available food products. Over the forecast timeframe, these consumer trends are expected to drive the growth for edible flakes. Ready-to-eat cereal-based food products include oats, corn, wheat, and rice flakes offer good nutritional characteristics that must be met regularly for the body to function correctly. Corn flakes, for example, are high in iron and vitamin B6, oat flakes in antioxidants and soluble fiber, wheat flakes in dietary fiber, and rice flakes in carbs. Edible flakes, such as oats, are often used as a diet food since they help in weight loss. Oatmeal and oats are gluten-free whole grains with numerous health benefits, including improved blood sugar levels, a lower risk of cardiovascular disease, and weight loss. These nutritional characteristics and consumer preferences are expected to drive demand for edible flakes during the projected period.


Concerns about the availability of alternative products and a considerable increase in the population suffering from lactose intolerance are primary factors acting as constraints. Therefore, they will provide further challenges to the edible flakes market over the forecast period.

Market Segmentation

The North America Edible Flakes Market is segmented by Product and Distribution Channels.

By Product

  • Corn Flakes
  • Wheat Flakes
  • Rice Flakes
  • Flakey Oats

The market is segmented into Corn Flakes, Wheat Flakes, Rice Flakes, and Flakey Oats. Corn flakes dominated the edible flakes market in 2019, accounting for the most significant proportion. Because of its high consumption among working-class individuals in North America, the segment is likely to maintain its lead over the forecast period. In addition, breakfast cereal is one of the largest markets in the United States.

Oat flakes are expected to overgrow between 2020 and 2027, owing to the rising demand for nutritious foods among the younger generation. These products are high in vitamins, antioxidants, and soluble fiber, also known as Beta-Glucan, which boosts the feeling of fullness and promotes the growth of healthy bacteria in the body.

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retailers

The market can be categorized into Supermarkets & Hypermarkets, Convenience Stores, and Online Retailers. In 2019, the offline distribution platform had the highest proportion. Major supermarkets already have a broad consumer base and an extensive food store network. Rising consumer desires drive sales volume through this network for nutritious food with a diverse range of tastes and long shelf life. These consumer trends are expected to keep this distribution platform ahead of the competition over the projected period.

From 2020 to 2027, the internet distribution channel is expected to be the fastest-growing segment. The segment's growth is being aided by expanding e-commerce penetration due to increased internet and smartphone adoption. Furthermore, benefits such as doorstep delivery, easy accessibility, significant savings, and a wide range of product alternatives boost the sales of ready-to-eat products through the online distribution channel.

Regional Analysis

  • U.S
  • Canada
  • Rest of North America

Because of nations with high consumption of breakfast cereals, such as the United States, North America is the largest regional market for edible flakes, with a significant share. Furthermore, people in the region gradually incorporate healthier food products into their everyday diets, such as wheat and cereal snacks. The region's rising obesity rates are opening up new markets for the product.

Impact of COVID-19 on North America Edible Flakes Market

A medical emergency has been declared due to the coronavirus outbreak. As a result, there is a rise in market demand for food, hygiene goods, and medical products. The COVID-19 epidemic has boosted sales of traditional, wholesome, and staple foods. However, the sale of packaged food and bread products has fallen, resulting in a significant decrease in demand for edible flakes. Furthermore, the lockdown scenario in several nations has impacted the edible flakes manufacturing enterprises' production and supply chain. Consumer purchasing habits may be permanently altered as a result of COVID-19. Companies must have solid sales plans for recovery and branded content and awareness efforts to generate leads. In addition, they may need to implement an e-commerce platform and omnichannel in their supply chain.

Key Players

Major Players in the North America Edible Flakes Market are 

  • Baggry's India Ltd
  • Dr. August Oetker KG
  • General Mills Inc
  • Kellogg Co
  • Marico Ltd
  • Nature's Path Foods Inc
  • Nestlé SA
  • PepsiCo Inc
  • Post Holdings Inc
  • The Hain Celestial Group Inc.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Edible Flakes Market , By Product                     

                                6.1.1 Corn Flakes             

                                6.1.2 Wheat Flakes         

                                6.1.3 Rice Flakes              

                                6.1.4 Flakey Oats             

                                6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis              

                                6.1.7 Market Attractiveness Index           

                6.2 Edible Flakes Market , By Distribution Channel                            

                                6.2.1 Supermarkets & Hypermarkets      

                                6.2.2 Convenience Stores            

                                6.2.3 Online Retailers    

                                6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.5 Y-o-Y Growth Rate Analysis              

                                6.2.6 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Edible Flakes Marke, by Region                          

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By Product              

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product              

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product              

                                7.4.3 By Distribution Channel     

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product              

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product              

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Baggry's India Ltd                     

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Dr. August Oetker KG                             

                8.3 General Mills Inc                      

                8.4 Kellogg Co                   

                8.5 Marico Ltd                  

                8.6 Nature's Path Foods Inc                        

                8.7 Nestlé SA                    

                8.8 PepsiCo Inc                 

                8.9 Post Holdings Inc                      

                8.10 The Hain Celestial Group Inc.                            

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By Product, Distribution channel, By Region and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market


  1. North America Edible Flakes Market By Product, From 2021-2026 ( USD Billion )
  2. North America Corn Flakes Market By Region, From 2021-2026 ( USD Billion )
  3. North America Wheat Flakes Market By Region, From 2021-2026 ( USD Billion )
  4. North America Rice Flakes Market By Region, From 2021-2026 ( USD Billion )
  5. North America Flakey Oats Market By Region, From 2021-2026 ( USD Billion )
  6. North America Edible Flakes Market By Distribution Channel, From 2021-2026 ( USD Billion )
  7. North America Supermarkets & Hypermarkets Market By Region, From 2021-2026 ( USD Billion )
  8. North America Convenience Stores Market By Region, From 2021-2026 ( USD Billion )
  9. North America Online Retailers Market By Region, From 2021-2026 ( USD Billion )
  10. United States Edible Flakes Market By Product, From 2021-2026 ( USD Billion )
  11. United States Edible Flakes Market By Distribution Channel, From 2021-2026 ( USD Billion )
  12. Canada Edible Flakes Market By Product, From 2021-2026 ( USD Billion )
  13. Canada Edible Flakes Market By Distribution Channel, From 2021-2026 ( USD Billion )

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