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North America Hopped Malt Extract Market by End-Users (Food and Drink, Pharmaceutical) and by Product Type (Organic, Cascade), And By Country (US, Canada and Rest of North America) - Growth, Size, Share, Trends, and Forecasts (2022-2027)

Published: March, 2023
ID: 9544
Pages: 120
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North America Hopped Malt Extract market Analysis:

The North America Hopped Malt Extract market was at USD xx million in 2019 and is expected to reach over USD xx million with moderate growth to record a CAGR of xx% throughout the envisioned period (2021 - 2026).

Malt extract is the concentrated or dry form of unfermented must. Its production involves the grinding and maceration of malted grains, the separation of the must from the spent grains, then its concentration and dehydration. Hopped malt extracts can be available in the form of either liquid or solid form. Hopped malt extract offers a malty but unique flavor because of the concentration process in its making. The aromatic and bitter properties that hopped malt extract brings to finished beer prove to be a factor that stimulates the demand for hopped malt extract and therefore increases its market sales. Instead of the brewing, hopped malt extract has found various applications in the verticals like bakery, confectionery, cereals and malt beverage industries and also as a sugar replacement. Furthermore, the use of hopped malt extract for the production of soft drinks by the beer industries positively stimulates the growth of the hopped malt extract market. 

Recent Developments 

In August 2015, the malt extract market increased in quality when the Mr. Beer brewery was acquired by Coopers, an Australian hopped malt extract brewery and producer in 2012.

For example, a hopped malt extract kit was recently developed for hobby brewers in relation to Baladin and Mr. Malt, containing a bag of American's yellow hoppy dumplings - small cylinders of powdered and pressed hops.

Market Drivers and Restraints:

High capital cost for start-up or due to the limitations of the franchise, small or microbreweries have difficulties to present themselves in the market and grow compared to the existing large breweries. Nowadays, these small breweries are focusing on hopped malt extract to offer their beers to attract new businesses and innovations. For such innovations, microbrewers rely primarily on hops. For example, beers like stout and India Pale Ales rely heavily on hopped malt extracts. This increased demand for malt extract with hops by small breweries is helping the market for hops malt extract and is therefore increasing sales. Concern about the availability of raw materials is a very important factor that can drive and slow the growth of the North America hopped malt extract market. Consequently, an increase in the production of malts such as wheat, barley, oats, etc., can provide a significant opportunity for the development of the hopped malt extract market across the world. Improving supply efficiency and introducing less perishable malt varieties can be an additional factor in increasing production on the market of hopped malt extracts. The increase in hop production will also help the hopped malt extract market in North America to overcome the shortage and rising hops prices. The hopped malt extract market is deemed to offer many opportunities if the leading players plan to collaborate with new hopped malt extract manufacturers to bring novel and tasty beverages to the market. But in turn, this leads to higher prices for hops used in the production of hopped malt extract. Therefore, the North American market for hopped malt extract will face strong competition for hops from the raw material.

Market Segmentation

Depending on the type, the organic and cascade segments are expected to post a CAGR of 8.3% and 8.9% respectively. The increasing need for mixtures of various hop styles with a strong aroma and flavor should fuel the demand for centenarians. Cascade hops are used in traditional and craft brewers. Common types of beers made from organic hops include winter beer, American barley wine, American beers, American amber beer, and others.

Based on application, beverages segment held the most substantial market share in 2019. Alcoholic beverages, in general, contribute greatly to the extending demand in this segment.

Regional Analysis

Geographically the North America Hopped Malt Extract market is segmented into US, Canada, Mexico and Rest of North America.

The North America Hopped Malt Extract market has been categorized into the United States, Canada, Mexico and rest of North America. North America region mainly dominates the market due to the growing demand for beer in these nations. Furthermore, government initiatives that support the development of new breweries have supported this market lead. This has resulted in a notable growth rate in 2017 in the United States, and the number of independent and microbreweries, and coffee shops has risen to 7,346 in 2018, as per the to data provded by the Brewers Association.

Leading Company

Cerex had the largest share of the North America Hopped Malt Extract market in terms of sales and revenue in 2018.

Key Players

Brew Demon, Hambleton Bard Ltd, P.A.B. srl - M. Malt, Brewtec Bulk Malt, CereX B.V., and BrewOf Brewing Ingredient Supply are some of the players in the market for hopped malt extract.

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