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Pulished Date January, 2021
ID: 10771
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Over the Air Updates Market Segmentation by Technology (FOTA, SOTA), By Application (TCU, ECU, Infotainment, Safety and Security, others), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles), By Electric Vehicle Type (BEV, HEV, PHEV) and Region- Industry Analysis and Forecast 2021-2026.

Pulished: January, 2021
ID: 10771
Pages: 175

Product Description:

Over the air is a method of distributing new software, firmware, and other update facilities in the cloud. Until recently, OTA updates were only available for smartphones. However, with the rapid growth in the number of connected cars around the world and vehicles increasingly reliant on software, the need for OTA updates has increased dramatically. Strict vehicle security policies and protocols and a growing demand for connected car devices and services will increase the demand for over the air updates for the automotive market.

Market Overview:

The global Over the Air (OTA) Updates market is relied upon to arrive at USD 8,775.5 million by 2026, developing at a CAGR of 22.2% during the prediction period of 2021-2026. For a long time, software updates were carried out using local software update procedures, in which the car is sent to a dealer/mechanic who then updates the software. Tesla Motors has started offering OTA capability for its electric vehicles, which has revolutionized the automotive industry. Subsequently, other global automakers, such as BMW, Mercedes-Benz, and General Motors, began investing in offering OTA capabilities for their connected cars. OTA updates are expected to help OEMs save a significant amount of money incurred due to car recalls. Plus, it allows car owners to update all their software without going to the dealership.

Recent Developments:

  • Germany's Robert Bosch GmbH, the world's biggest automobile parts provider, said that it was combining its product and gadgets ability into a solitary division, to make new vehicle computerized capacities work a lot quicker.
  • Airbiquity®, a world leader in connected vehicle services, and NXP Semiconductors announced the integration of Airbiquity’s OTAmatic ™ over-the-air (OTA) software and its data management offering on the Vehicle Network Processing Assessment card (VNP) of NXP (EVB).
  • Volkswagen is going to enter another period of electric portability with the dispatch of the ID.3, with which it has the principal backing of Continental.

Drivers and Restraints of Over the Air updates Market:


The main factors driving the global OTA updates market include increased production of electric vehicles, a growing demand for connected car devices, government regulations regarding vehicle safety, cybersecurity, demand and the rising growth of advanced applications such as telematics and infotainment. Additionally, new vehicle security standards encourage automakers to protect vehicle data from hacking and remote malfunctions, increasing market demand for automotive OTA updates.


The lack of availability of supporting infrastructure in developing countries is expected to hamper the worldwide OTA updates market.

Market Segmentation:

By Application:

  • Telematics Control Unit (TCU)
  • Electronic Control Unit (ECU)
  • Infotainment
  • Safety & Security
  • Others

The advent of state-of-the-art infotainment systems has attracted a substantial percentage of vehicle customers. The demand for smartphone-like functionality in vehicles is constantly increasing, making it easier for drivers and passengers to maneuver with digital maps. As a result, automakers integrate them into respective vehicles. With the rise of automotive technology, the demand for constant updates to infotainment systems is also increasing. In this regard, automakers and various technology leaders research, design, and integrate Over-the-Air (OTA) systems into vehicles, offering upgrades over a period of time. The Telematics Control Units segment is expected to grow during the foreseen period due to the increase in the number of telecommunications applications. Several car manufacturers offer the telematics control unit as a standard device in their vehicles. Additionally, the telematics control unit is expected to help automakers examine common problems in a vehicle, which in turn are likely to be corrected in new products. Updates in telematics control unit applications and real-time data analysis are believed to feed the telematics control unit applications segment of the global automotive OTA updates market.

By Technology:

  • Firmware Over-The-Air (FOTA)
  • Software Over-The-Air (SOTA)

The SOTA updates market represents the majority of the global OTA updates market. However, in terms of growth, the FOTA upgrade market is likely to grow at the highest CAGR during the forecast period. The SOTA Updates segment is supposed to remain the largest share during the conjecture period.

By Vehicle:

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

It is estimated that the passenger vehicle segment will grow significantly during the envisioned period due to the increase in income level and the significant difference in the average amount spent on automotive safety and personal use vehicle safety.

By Electric vehicle:

  • Battery Electric Vehicle (BEV)
  • Hybrid Electric Vehicle (HEV)
  • Plug-in Hybrid Electric Vehicle (PHEV)

Continued promotion and support from the government in the use of green energy is estimated to boost the electric vehicle segment during the projection period. Segmented hybrid electric vehicles accounted for a larger share of the market compared to the battery electric vehicle and plug-in hybrid electric vehicle segments.

Over the Air updates Market Region wise analysis:

Marked Segmentation based on the region:

  1. North America
    1. U.S
    2. Canada
  2. Europe
    1. Norway
    2. Germany
    3. Sweden
  3. Asia Pacific
    1. China
    2. India
    3. Japan
  4. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
  5. Middle East and Africa

a. Middle East

b. Africa

Asia-Pacific dominated the OTA Updates market in 2018 with a significant market share and is also expected to be the fastest growing region during the outlook period from 2020 to 2027. While in North America, OEMs and technology providers continually invest significant sums in developing robust solutions that attract customers from the automotive industry. Tesla, the pioneer of wireless update (OTA), offers a unique module that makes it easy to troubleshoot and add new features. Several other North American automakers are emphasizing technology as well. The high disposable income and the mature technology awareness of the North American mass are driving the adoption of connected cars in the region. It is followed by Europe, which has some highly developed countries, and the region has a strong automotive sector that is expected to drive the growth of the OTA updates market in the region.

Key Players of Market:

Some of the Key Players in the global OTA updates market are Robert Bosch GmbH, NXP Semiconductors N.V, Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc, Aptiv, HERE Technologies, BlackBerry QNX Software Systems Limited, Garmin Ltd., and Intellias Ltd.


The coronavirus pandemic is currently moving around the world, creating havoc in the automobile industry. The strict lockdown conditions around the world has resulted in temporary closure of manufacturing units, sales channels and disruption in supply chain, which led to decline revenue in OTA updates business. However, the market is supposed to resume to normal level once the vaccine gets released.

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Over the Air Updates Market, By Technology                  

                    6.1.1 FOTA   

                    6.1.2 SOTA   

                    6.1.3 Market Size Estimations & Forecasts (2019-2024)        

                    6.1.4 Y-o-Y Growth Rate Analysis         

                    6.1.5 Market Attractiveness Index         

          6.2 Over the Air Updates Market, By Application                   

                    6.2.1 Telematics Control Unit (TCU)      

                    6.2.2 Electronic Control Unit (ECU)        

                    6.2.3 Infotainment

                    6.2.4 Safety & Security      

                    6.2.5 Market Size Estimations & Forecasts (2019-2024)        

                    6.2.6 Y-o-Y Growth Rate Analysis         

                    6.2.7 Market Attractiveness Index         

          6.3 Over the Air Updates Market, By Vehicle Type                

                    6.3.1 Passenger Cars        

                    6.3.2 Light Commercial Vehicles

                    6.3.3 Heavy Commercial Vehicles          

                    6.3.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.3.5 Y-o-Y Growth Rate Analysis         

                    6.3.6 Market Attractiveness Index         

          6.4 Over the Air Updates Market, By Electric Vehicle             

                    6.4.1 Battery Electric Vehicle (BEV)        

                    6.4.2 Hybrid Electric Vehicle (HEV)        

                    6.4.3 Plug-in Hybrid Electric Vehicle (PHEV)     

                    6.4.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.4.5 Y-o-Y Growth Rate Analysis         

                    6.4.6 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Technology          

                    7.2.3 By Application

                    7.2.4 By Vehicle Type        

                    7.2.5 By Electric Vehicle    

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Technology          

                    7.3.3 By Application

                    7.3.4 By Vehicle Type        

                    7.3.5 By Electric Vehicle    

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Technology          

                    7.4.3 By Application

                    7.4.4 By Vehicle Type        

                    7.4.5 By Electric Vehicle    

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Technology          

                    7.5.3 By Application

                    7.5.4 By Vehicle Type        

                    7.5.5 By Electric Vehicle    

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Technology          

                    7.6.3 By Application

                    7.6.4 By Vehicle Type        

                    7.6.5 By Electric Vehicle    

8. Key Player Analysis                           

          8.1 Robert Bosch GmbH              

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 NXP Semiconductors N.V                 

          8.3 Verizon Communications, Inc          

          8.4 Continental AG           

          8.5 Infineon Technologies AG               

          8.6 Qualcomm Incorporated                  

          8.7 Intel Corporation                   

          8.8 HARMAN International           

          8.9 Airbiquity Inc              

          8.10 Garmin Ltd               

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  • Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms By Cutting Systems and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Over the Air Updates Market By Region, From 2021-2026 ( USD Billion )
  2. Global Over the Air Updates Market By Technology, From 2021-2026 ( USD Billion )
  3. Global FOTA Market By Region, From 2021-2026 ( USD Billion )
  4. Global SOTA Market By Region, From 2021-2026 ( USD Billion )
  5. Global Over the Air Updates Market By Application, From 2021-2026 ( USD Billion )
  6. Global Telematics Control Unit (TCU)  Market By Region, From 2021-2026 ( USD Billion )
  7. Global Electronic Control Unit (ECU)  Market By Region, From 2021-2026 ( USD Billion )
  8. Global Infotainment  Market By Region, From 2021-2026 ( USD Billion )
  9. Global Safety & Security  Market By Region, From 2021-2026 ( USD Billion )
  10. Global Over the Air Updates Market By Vehicle Type, From 2021-2026 ( USD Billion )
  11. Global Passenger Cars  Market By Region, From 2021-2026 ( USD Billion )
  12. Global Light Commercial Vehicles  Market By Region, From 2021-2026 ( USD Billion )
  13. Global Heavy Commercial Vehicles  Market By Region, From 2021-2026 ( USD Billion )
  14. Global Over the Air Updates Market By Electric Vehicle, From 2021-2026 ( USD Billion )
  15. Global Battery Electric Vehicle (BEV)  Market By Region, From 2021-2026 ( USD Billion )
  16. Global Hybrid Electric Vehicle (HEV)  Market By Region, From 2021-2026 ( USD Billion )
  17. Global Plug-in Hybrid Electric Vehicle (PHEV) Market By Region, From 2021-2026 ( USD Billion )

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