The global pastries market size is calculated as USD 66.20 billion in 2024, and it is projected to reach USD 78.40 billion by 2029 at a CAGR of 3.44% during the conjecture time frame. As custom cakes become more popular and product innovations increase, it is expected to drive market growth during the forecast period.
Pastries are the most important product in the confectionery industry. They are a type of baked sweet dessert with ingredients like flour, sugar, eggs, butter/oil, baking soda yeast, or powder. The patisserie is a celebration for events like weddings, anniversaries, and birthday celebrations. The cakes can be delicious or sweetened with flour, water and shortening dough. There are different kinds of pastries in the market that are made of natural elements like wheat flour and useful fats. The use of specialty ingredients such as whole-grain breads, concentrates, and confectionery mixes in pastries has seen great strides as part of the overall demand for healthy ingredients, calorie-free indulgence, and high demand for mobile food. Sweet indulgences, such as cupcakes and sliced cakes, are purchased based on appearance, texture, mouth feel, and other subjective characteristics, and a focus on healthy ingredients takes second priority. The demand for pastry is driven by indulgence and flavor innovation, and the economy remains a major concern, especially in the emerging world.
The dough is sweet, salty flour, water, and oily dough. Empanadas are often fried or baked and used as a crust for pies and tarts. Puff pastries, shortcuts, and choux are the most common types of cakes available on the market. Also, an increase in disposable income affects the level of purchasing power worldwide and affects the market for pastries. Additionally, the rise of Western-style bakeries in the Asia Pacific region may increase demand for cakes and pies during the forecast period. The deepening of urbanization and the growing demand for declining food are key factors driving the market growth. With more people interested in food experiments, the pastry market has seen many innovations, especially in flavor and topping. Therefore, the popularity of custom cakes that can drive the growth of this market for a predictable period is growing. In addition, the increase in the quantity of ready-to-eat foods, such as cakes, pies, and cakes, increased due to the increase in the workforce and the increase in disposable income, which further increased sales. As concerns about obesity and related health problems grow, healthy eating is expected to lead the bakery market worldwide.
Manufacturers incorporate healthy ingredients like whole grains in their products. It also labels products and clearly lists all ingredients, allowing consumers to make informed decisions. Furthermore, with the increasing demand for pastries and made-to-order cakes, ongoing experiments to introduce the unique aroma of peeling and toppings have been widely accepted. Consumers around the world are turning to bakery products that provide functional benefits and are suitable for the specific dietary needs of the consumer, such as wheat gluten, kosher, organic, and natural ingredients, and the use of wheat flour other than wheat and rice and chia powder-based flour. Additionally, consumers look for foods that provide instant nutrition, and by paying more for these products, they enable significant innovation in each product category. Therefore, the growing demand for freshly baked cakes, along with online sales and the launch of new products, can be seen as an opportunity in this market. Besides, as health awareness increased among consumers, alternatives to healthier ingredients, such as whole wheat flour instead of white flour, were introduced. Along with this, the growing demand for low-sodium, gluten-free, multi-grain, and organic baked goods is also driving the market growth. Government subsidies limit the growth of the value of bread in the Middle East and Latin America. Its removal or expected removal requires consumers to switch to higher value-added package formats.
The increasing trend in household consumption may hinder the growth of the pastries market worldwide.
The COVID-19 pandemic has changed the food patterns of consumers across the globe, resulting in an increased intake of healthy and nutritious products. This is touted to negatively impact the global pastries market as they are a rich source of carbohydrates and trans-saturated fats. However, with the manufacturers introducing healthy components, there is a high chance for business growth in the coming years.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
3.44 % |
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Segments Covered |
By Taste, Sales, Distribution Channel, And Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
American Baking Company, Aryzta, BreadTalk, Britannia, Edeka, Edwards, Edwards Cake & Candy Supplies, Finsbury, FlowerFoods, George Weston, Groupo Bimbo, Hillshire Brands, Hostess Brands, McKee Foods, Monginis, Mulino Bianco, Pepperidge Farm, Tyson Foods, and Yamazaki Baking. |
Following the North American market, Europe now dominates the global pastries market in terms of revenue, as demand for prepared food has increased and consumer testing has changed during the forecast period. In Europe, especially in the United Kingdom, cakes, pastries and sweets have dominated the market in recent years with increasing product launches. The Asia Pacific is a crucial market in the international marketplace as the call for disposable income, urbanization, and Western diets boost growth, especially in the sales of baked products. China will be the second-largest bakery market in the world by 2022, and cakes are one of the most popular. This market is attractive to major companies and sees the potential for significant sales growth. Emerging economies in the Asia-Pacific region, such as India and China, are expected to offer many opportunities to increase the consumption of cakes and pies due to the region's large population. In addition, the growth in consumer disposable income is making it possible to supply expensive food products, which is accelerating the growth of the global pastry market. Pastry consumption in developed regions is based on specific factors such as brand competition, convenience, and health attributes. The demand for decorated pastry segments is increasing. This change in consumers is due to increased disposable income and a preference for innovative products. Converting consumer preferences into frozen pastry products, especially viennaiserie products, is one of the key factors contributing to the growth of the global frozen pastry market. In the MEA region, the increase in disposable income of the population is expected to improve living standards, allowing consumers to spend on premium food, such as Viennoiserie products, which is expected to increase market demand for pastries in the area.
Major Key Players in the Global Pastries Market are American Baking Company, Aryzta, BreadTalk, Britannia, Edeka, Edwards, Edwards Cake & Candy Supplies, Finsbury, FlowerFoods, George Weston, Groupo Bimbo, Hillshire Brands, Hostess Brands, McKee Foods, Monginis, Mulino Bianco, Pepperidge Farm, Tyson Foods, and Yamazaki Baking.
By Taste
By Sales
By Distribution Channel
By Region
Frequently Asked Questions
The current trends shaping the pastries market are increased demand for artisanal and handcrafted pastries, Growing popularity of unique and exotic flavors, Rising interest in healthier options such as gluten-free or vegan pastries, Incorporation of premium ingredients and innovative recipes, and Emphasis on visually appealing and Instagram-worthy pastry designs.
Factors that contribute to the value proposition of pastries in the market are Quality of ingredients, including organic, locally sourced, and premium options; variety and uniqueness of pastry offerings, including seasonal and limited-edition products; and Brand reputation and recognition influencing consumer perception and willingness to pay.
Drivers are changing consumer lifestyles, increasing disposable income, expanding bakery cafe culture, and growing interest in gourmet desserts. Challenges are rising ingredient costs, competition from alternative snacks, health and dietary concerns, and regulatory changes affecting food labeling and ingredients.
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