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Polyvinyl Butyral (PVB) Market Segmentation By Types (Adhesives Films, Paints and Coatings, Printing Inks and Lacquers, and Other Types), By End-users (Automotive, Construction, Power Generation, and Other End-user Industries), By Region (North America, Latin America, MEA, Asia pacific and Europe) – Industry Analysis on Size, Share, Trends, Growth & Forecast | 2022 - 2027

Published: August, 2022
ID: 13352
Pages: 175

polyvinyl butyral (PVB) market size (2022-2027):

polyvinyl butyral (PVB) Market was valued at $3.01 billion in 2021 at a CAGR of 6.5% in terms value and is expected to reach $4.3 billion by 2027 in the forecast period 2022-2027.

Polyvinyl butyral (or PVB) is a resin that is commonly used in applications requiring strong binding, optical clarity, adhesion to a wide range of surfaces, toughness, and flexibility. It is made by reacting polyvinyl alcohol with butyraldehyde. The primary use is laminated safety glass for car windshields. PVB films are marketed under the brand names KB PVB, Saflex, GlasNovations, Butacite, WINLITE, S-Lec, Trosifol, and EVERLAM. PVB, which is tougher and more heat resistant than polylactic acid, is also available as a 3D printer filament (PLA). Carst & Walker (South Africa) and BouLing Chemical Co., Ltd. (China) supply these raw materials to major polyvinyl butyral manufacturers such as Eastman Chemical Company (U.S.), Kuraray Co., Ltd. (Japan), Sekisui Chemical Co., Ltd. (Japan), Huakai Plastic (Chongqing) Co. Ltd. (China), Chang Chun Petrochemicals Co. Ltd. (China), Kingboard Chemical Holding (China). 

PVB properties such as solvent solubility and compatibility with binders and plasticizers are affected by the degree of acetalization and polymerization. The quantity of butyral groups in the polymer typically increases the water resistance of PVB films. PVB can be cross-linked as well. The quantity of residual OH groups in the polymer that may undergo condensation reactions with phenolic, epoxy, and melamine resins, as well as isocyanates, determines its cross-linking ability. These chemical changes result in high-quality solvent-resistant PVB coatings and films. 

Polyvinyl Butyral (PVB) Market Drivers:

PVB films and sheets are expected to have a high increase in demand in the next few years due to their use in solar energy, ground transportation, and building and construction. Furthermore, the rising demand for photovoltaic modules in China and Japan is likely to boost product consumption in the solar energy segments.

The growing urbanization rate all over the world has accelerated the expansion of the building and construction sectors. This, as well as the materials related to the building and construction market, is the primary driving factor for the global polyvinyl butyral (PVB) market. The increase in the use of laminated safety glass is expected to positively influence the PVB market growth all over the developed and developing regions. Also, the increase in demand in the automotive sector is driving the polyvinyl butyral (PVB) market. Over the forecast period, the increasing use of polyvinyl butyral films and sheets in different end-use industries is likely to fuel development in the worldwide polyvinyl butyral films and sheets market. One of the main uses for these is in window coverings, as they conserve energy and help to reduce noise in the home.

Polyvinyl Butyral (PVB) Market Restraints:

Alternative options, such as glass products and EVA films, are expected to limit the growth of the Global Polyvinyl Butyral (PVB) Market. Butyraldehyde and polyvinyl alcohol, which are generated from carbon compounds and petroleum, are the primary raw ingredients utilized in the production of PVB. The volatile nature of these basic resources, as well as their expensive cost, restrains market expansion. PVB has long been the standard material for laminating glass in the building and transportation industries, but EVA has gained traction in recent years due to qualities that, in certain situations, are better than PVB. This is also restraining the market for Polyvinyl Butyral (PVB). The increase in the price of polyvinyl butyral (PVB) and the price fluctuation of the raw materials, including polyvinyl alcohol and butyraldehyde, is estimated to have a negative impact on the market's growth.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Type, By End Users, By Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Huakai Plastic (Chongqing) Co. Ltd. (China), Everlam (Belgium), DuLite PVB Film (Taiwan), Tiantai Kanglai Industrial Co., Ltd. (China), Anhui Wanwei Group Co., Ltd. (China), Eastman Chemical Company (U.S.), Kuraray Co., Ltd. (Japan), Sekisui Chemical Co., Ltd. (Japan), Chang Chun Petrochemicals (China), Kingboard Chemical Holdings Ltd. (China).

Polyvinyl Butyral (PVB) Market Segmentation as per the research report until 2027.

Polyvinyl Butyral (PVB) Market - By Type:

  • Adhesives Films
  • Paints and Coatings
  • Printing Inks and Lacquers
  • Others

Polyvinyl Butyral (PVB) Market - By End Users:

  • Automotive
  • Construction
  • Power Generation
  • Other End-user Industries

The growing demand for automotive applications requires high binding strength, optical clarity, adherence to a variety of surfaces, durability, and flexibility. PVB films have great tensile strength, impact resistance, transparency, and flexibility, making them suitable for the manufacture of safety glass.

Polyvinyl Butyral (PVB) Market - By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle east and Africa 

Due to increased construction activities in China, India, Japan, and Singapore, as well as ongoing investments in the area to enhance solar energy production operations, Asia-Pacific is likely to dominate the worldwide market.

Due to the rise of the automotive and construction sectors in rising nations such as China and India, Asia-Pacific is likely to have a prominent position in the worldwide polyvinyl butyral films and sheets market throughout the forecast period. Furthermore, demand for PVB sheets and films are likely to rise as the region's ground transportation industry expands. The markets in North America and Europe are predicted to develop steadily as the economy recovers from its slump.

Recent Developments in the Polyvinyl Butyral (PVB) Market:

  • Eastman Chemical Company stated in March 2021 that it had invested in modernizing and extending its extrusion capabilities at its Springfield, Massachusetts, manufacturing site to develop interlayer product lines. Eastman's supply capabilities will be strengthened as a result of the investment, allowing it to meet regional and worldwide demand for Saflex polyvinyl butyral (PVB) products in the automotive and architectural sectors.
  • Eastman launched the Saflex Solar Connect polyvinyl butyral (PVB) interlayer in September 2020, a unique new interlayer for vehicle laminated glass that blends heads-up display (HUD) with acoustic and solar capabilities. 
  • Kuraray stated that the pricing of Mowital® PVB resin would be raised internationally for shipments beginning on or after December 1st, 2021. The price rise is attributable to increases in raw materials, packaging, shipping, logistics, and energy costs.
  • In July 2022, Shiseido Company, Limited ("Shiseido"), SEKISUI CHEMICAL CO., LTD. ("SEKISUI CHEMICAL"), and Sumitomo Chemical Co., Ltd. ("Sumitomo Chemical") will launch a collaborative initiative to create a circular economy for plastic cosmetics containers, in which used cosmetics plastic containers will be collected. Cosmetics containers are constructed from a wide range of polymers due to the significance put on content security, ease of use, and design. As a result, it is difficult to select cosmetic containers for recycling, providing a considerable barrier to recycling them into plastic resources. Shiseido, Sekisui Chemical, and Sumitomo Chemical have decided to collaborate on the development of a novel system to collect used plastic cosmetics containers and recycle them into new cosmetics containers, utilizing their respective capabilities. 
  • In November 2020, EVERLAM is proud to introduce EVERLAMTM CLEARVIEW, a new generation of PVB film with outstanding clarity and optical quality. It combines the essential features that have earned EVERLAMTM PVB films their renown, as well as a new formulation with enhanced properties such as a greatly decreased "yellowness index" for increased clarity and improved "haze" and optical quality.

Polyvinyl Butyral (PVB) Market Key Players:

  1. Huakai Plastic (Chongqing) Co. Ltd. (China)

  2. Everlam (Belgium)

  3. DuLite PVB Film (Taiwan)

  4. Tiantai Kanglai Industrial Co., Ltd. (China)

  5. Anhui Wanwei Group Co., Ltd. (China)

  6. Eastman Chemical Company (U.S.)

  7. Kuraray Co., Ltd. (Japan)

  8. Sekisui Chemical Co., Ltd. (Japan)

  9. Chang Chun Petrochemicals (China)

  10. Kingboard Chemical Holdings Ltd. (China)

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Polyvinyl Butyral (PVB) Market, By Type                        

                                6.1.1 Adhesives Films    

                                6.1.2 Paints and Coatings             

                                6.1.3 Printing Inks and Lacquers                

                                6.1.4 Others      

                                6.1.5 Market Size Estimations & Forecasts (2022-2027)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Polyvinyl Butyral (PVB) Market, By End Users                             

                                6.2.1 Automotive,           

                                6.2.2 Construction,         

                                6.2.3 Power Generation,             

                                6.2.4 Other End-user Industries                

                                6.2.5 Market Size Estimations & Forecasts (2022-2027)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Polyvinyl Butyral (PVB) Market, by Region                      

                7.2 North America - Market Analysis (2022 - 2027)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By End Users          

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By End Users          

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By End Users          

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By End Users          

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By End Users          

8. Key Player Analysis                                    

                8.1 Huakai Plastic (Chongqing) Co. Ltd. (China)                   

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2  Everlam (Belgium)                  

                8.3  DuLite PVB Film (Taiwan)                     

                8.4  Tiantai Kanglai Industrial Co., Ltd. (China)                     

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Polyvinyl Butyral (PVB)  Market By Region, From 2022-2027 ( USD Billion )
  2. Global Polyvinyl Butyral (PVB)  Market By Type, From 2022-2027 ( USD Billion )
  3. Global Adhesives Films  Market By Region, From 2022-2027 ( USD Billion )
  4. Global Paints and Coatings  Market By Region, From 2022-2027 ( USD Billion )
  5. Global Printing Inks and Lacquers  Market By Region, From 2022-2027 ( USD Billion )
  6. Global Others  Market By Region, From 2022-2027 ( USD Billion )
  7. Global Polyvinyl Butyral (PVB)  Market By  End Users, From 2022-2027 ( USD Billion )
  8. Global Automotive  Market By Region, From 2022-2027 ( USD Billion )
  9. Global Construction  Market By Region, From 2022-2027 ( USD Billion )
  10. Global Power Generation   Market By Region, From 2022-2027 ( USD Billion )
  11. Global Other End-user Industries  Market By Region, From 2022-2027 ( USD Billion )

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