The size of the global smoothies market was worth USD 14.67 billion in 2023. Between 2024 to 2029, the global smoothies market is anticipated to grow at a CAGR of 10.1% and reach USD 26.13 bn by 2029 from USD 16.15 bn in 2024.
Smoothie is a thick non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothies include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt, and other nutritional supplements. North American region leads the global market due to the high demand for healthy non-alcoholic drinks in this region. Asia Pacific market is estimated to be a speedy-growing market with a CAGR of over 9% due to the growing number of people with disposable incomes and changing food habits.
Global Smoothies Market Drivers:
An increasing number of health-conscious people, changing lifestyles and food habits, and health benefits associated with smoothies are some of the major factors driving the smoothies market. Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars, and increasing demand for non-carbonated soft drinks are also expected to propel the smoothies market.
Smoothies that include a large serving of fruits and vegetables are recommended for a healthy diet. However, the use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can themselves replace a meal. With the growing trend for green smoothies, there is a rise in demand for smoothies incorporated with green leafy vegetables, such as kale, spinach, lettuce, and green cabbage leaves, to improve digestion and the immune system, and minimize unhealthy cravings. Additionally, due to rising health care costs, consumers are inclined to use smoothies as one of the breakfasts as well as snacks to stay healthy.
Increased consumer awareness of the benefits associated with the product is also spurring market growth. The growing demand for functional foods and beverages is also driving the growth of smoothies. In addition, continued product launches in this area are expected to stimulate the smoothie market for years to come. Also, the strategic initiatives undertaken by the main market players will accelerate the growth of the market. Additionally, increasing consumer awareness of health and changes in lifestyle and eating habits, as well as health benefits, are driving growth in the global smoothie market. Carbohydrate intake, especially when smoothies are made without sugar, is low. So most gym coaches recommend shakes for people who are considering losing weight. Thus, smoothies have become perfect meal replacements. Plus, they're healthier than other snack products and offer good taste, convenience, and portability.
Global Smoothies Market Restraints:
High prices of smoothies and packaging problems as they are made from raw ingredients are the major factors restraining the growth of the smoothies market.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
10.1% |
Segments Covered |
By Product, Distribution Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group and Tropical Smoothie Cafe. |
This research report on the global smoothies market has been segmented and sub-segmented based on product, distribution channel and region.
Global Smoothies Market – By Product:
Based on product, the fruit-based segment is estimated to hold the largest share of the global market in 2023 and is expected to be the fastest-growing segment during the forecast period. The domination of the fruit-based segment is attributed to the growing demand for healthy beverages. Fruit-based smoothies are further segmented into organic and inorganic smoothies. Organic smoothies are expected to be the fastest-growing segment as the demand for organic fruits and vegetables is increasing.
On the other hand, the dairy-based segment is expected to account for a substantial share of the global market during the forecast period.
Global Smoothies Market – By Distribution Channel:
Global Smoothies Market – By Region:
North America dominates the smoothie market due to the high demand for healthy nonalcoholic beverages in this region. Asia Pacific is expected to be the fastest-growing market with a CAGR of over 9% due to the increasing number of people with disposable incomes and changing food habits.
KEY MARKET PLAYERS:
PepsiCo, Inc., Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group and Tropical Smoothie Cafe are a few of the major players in the global smoothies market.
RECENT HAPPENINGS IN THE MARKET:
FAQ's
The Smoothies Market Can be Predicted Reach a Valuation of USD 17 billion by 2027.
Smoothies Market Can Expand With A CAGR 10.1 % in a given Forecast Period.
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Tropical Smoothie Cafe and Others.
North America region is expected have the largest market share of the global Smoothies Market.
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